{"title":"SONY A7R VI LAUNCH 2026","description":"","products":[{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a4e0c25-87c0-83ea-a89a-e75d92bbb11a-1\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a4e0c25-87c0-83ea-a89a-e75d92bbb11a-1\" data-turn-id-container=\"request-6a4e0c25-87c0-83ea-a89a-e75d92bbb11a-1\" data-testid=\"conversation-turn-18\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7622644a-fdeb-4878-ac6f-332c8ac1aeae\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 data-start=\"0\" data-end=\"1778\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSony FE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnline only\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1778\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens is a premium G Master super-telephoto zoom lens designed for photographers and videographers who demand exceptional reach, uncompromising image quality, and professional autofocus performance. Winner of the prestigious EISA Best Mirrorless Telezoom Lens 2018–2019 award, this versatile full-frame Sony E-mount lens delivers outstanding sharpness throughout its 100-400mm focal range, making it the ideal choice for wildlife, birding, aviation, motorsports, sports, safari, and outdoor photography. Featuring an advanced optical design with one Super ED (Extra-low Dispersion) element and two ED elements, the lens effectively suppresses chromatic aberration while producing outstanding edge-to-edge resolution and contrast. Sony's advanced Nano AR Coating minimises flare and ghosting for superior performance in difficult lighting conditions, while the Direct Drive Super Sonic Wave Motor (DDSSM) provides lightning-fast, precise, and whisper-quiet autofocus with outstanding subject tracking. Built-in Optical SteadyShot (OSS) image stabilisation helps deliver sharper handheld images at long focal lengths, and the internal focusing system maintains consistent balance while focusing. Designed for professional reliability, the lens features a rugged dust- and moisture-resistant construction, fluorine-coated front element, zoom torque adjustment ring, focus limiter, customisable focus hold buttons, and a removable rotating tripod collar. Whether you're photographing distant wildlife, capturing high-speed sporting action, or recording stunning telephoto video, the Sony FE 100-400mm f\/4.5-5.6 GM OSS delivers the optical excellence, speed, and reliability expected from Sony's flagship G Master series.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1780\" data-end=\"1796\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1798\" data-end=\"5499\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"y3sne1\" data-start=\"1798\" data-end=\"1988\"\u003e\n\u003cstrong data-start=\"1800\" data-end=\"1847\"\u003eProfessional 100-400mm Super-Telephoto Zoom\u003c\/strong\u003e – Versatile focal length range ideal for wildlife, bird photography, sports, aviation, motorsports, safari, nature, and outdoor photography.\u003c\/li\u003e\n\u003cli data-section-id=\"wlhnff\" data-start=\"1990\" data-end=\"2165\"\u003e\n\u003cstrong data-start=\"1992\" data-end=\"2013\"\u003eEISA Award Winner\u003c\/strong\u003e – Recognised as the EISA Best Mirrorless Telezoom Lens 2018–2019 for its exceptional optical performance, autofocus speed, and overall versatility.\u003c\/li\u003e\n\u003cli data-section-id=\"6h4gey\" data-start=\"2167\" data-end=\"2338\"\u003e\n\u003cstrong data-start=\"2169\" data-end=\"2202\"\u003eSony G Master Optical Quality\u003c\/strong\u003e – Premium G Master design delivers extraordinary sharpness, exceptional contrast, and beautiful rendering across the entire zoom range.\u003c\/li\u003e\n\u003cli data-section-id=\"tparie\" data-start=\"2340\" data-end=\"2522\"\u003e\n\u003cstrong data-start=\"2342\" data-end=\"2375\"\u003eAdvanced Optical Construction\u003c\/strong\u003e – Incorporates\u003cstrong\u003e \u003c\/strong\u003eone Super ED element and two ED glass elements to minimise chromatic aberration and maximise image clarity and colour accuracy.\u003c\/li\u003e\n\u003cli data-section-id=\"dcqncn\" data-start=\"2524\" data-end=\"2714\"\u003e\n\u003cstrong data-start=\"2526\" data-end=\"2545\"\u003eNano AR Coating\u003c\/strong\u003e – Sony's advanced anti-reflective coating significantly reduces flare, ghosting, and internal reflections for high-contrast images even when shooting into strong light.\u003c\/li\u003e\n\u003cli data-section-id=\"28p0jj\" data-start=\"2716\" data-end=\"2921\"\u003e\n\u003cstrong data-start=\"2718\" data-end=\"2748\"\u003eDirect Drive SSM Autofocus\u003c\/strong\u003e – High-performance Direct Drive Super Sonic Wave Motor provides ultra-fast, highly accurate, and nearly silent autofocus with exceptional tracking for fast-moving subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"18vpbgu\" data-start=\"2923\" data-end=\"3101\"\u003e\n\u003cstrong data-start=\"2925\" data-end=\"2973\"\u003eOptical SteadyShot (OSS) Image Stabilisation\u003c\/strong\u003e – Built-in optical stabilisation reduces camera shake, allowing sharper handheld images and smoother telephoto video recording.\u003c\/li\u003e\n\u003cli data-section-id=\"1m8s3jd\" data-start=\"3103\" data-end=\"3286\"\u003e\n\u003cstrong data-start=\"3105\" data-end=\"3139\"\u003eCompact Super-Telephoto Design\u003c\/strong\u003e – Offers impressive 400mm reach in a relatively lightweight and portable design, making it easier to carry for extended outdoor shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"1xc42sy\" data-start=\"3288\" data-end=\"3455\"\u003e\n\u003cstrong data-start=\"3290\" data-end=\"3318\"\u003eInternal Focusing System\u003c\/strong\u003e – Internal focus mechanism maintains the lens length during focusing for improved handling, balance, and compatibility with accessories.\u003c\/li\u003e\n\u003cli data-section-id=\"1s0jh1i\" data-start=\"3457\" data-end=\"3633\"\u003e\n\u003cstrong data-start=\"3459\" data-end=\"3493\"\u003eMinimum Focus Distance of 98cm\u003c\/strong\u003e – Focuses remarkably close for a super-telephoto lens, allowing detailed close-up images of wildlife, flowers, insects, and small subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"xgpz0a\" data-start=\"3635\" data-end=\"3810\"\u003e\n\u003cstrong data-start=\"3637\" data-end=\"3668\"\u003eZoom Torque Adjustment Ring\u003c\/strong\u003e – Allows photographers to customise the zoom ring resistance for smooth zooming or increased firmness to prevent zoom creep during transport.\u003c\/li\u003e\n\u003cli data-section-id=\"1sqmlrh\" data-start=\"3812\" data-end=\"3968\"\u003e\n\u003cstrong data-start=\"3814\" data-end=\"3837\"\u003eFocus Range Limiter\u003c\/strong\u003e – Reduces autofocus hunting by limiting the focus range, resulting in faster subject acquisition in demanding shooting situations.\u003c\/li\u003e\n\u003cli data-section-id=\"bfzm1d\" data-start=\"3970\" data-end=\"4142\"\u003e\n\u003cstrong data-start=\"3972\" data-end=\"4007\"\u003eCustomisable Focus Hold Buttons\u003c\/strong\u003e – Multiple programmable focus hold buttons provide quick access to camera functions and improve workflow during professional shooting.\u003c\/li\u003e\n\u003cli data-section-id=\"9x32ob\" data-start=\"4144\" data-end=\"4294\"\u003e\n\u003cstrong data-start=\"4146\" data-end=\"4178\"\u003eNine-Blade Circular Aperture\u003c\/strong\u003e – Produces smooth, natural-looking background blur with pleasing circular bokeh that beautifully isolates subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"1rlfvl0\" data-start=\"4296\" data-end=\"4463\"\u003e\n\u003cstrong data-start=\"4298\" data-end=\"4331\"\u003eFluorine-Coated Front Element\u003c\/strong\u003e – Repels water, oil, fingerprints, and dust, making the lens easier to clean while protecting the front element during outdoor use.\u003c\/li\u003e\n\u003cli data-section-id=\"11vmy6v\" data-start=\"4465\" data-end=\"4617\"\u003e\n\u003cstrong data-start=\"4467\" data-end=\"4509\"\u003eDust \u0026amp; Moisture Resistant Construction\u003c\/strong\u003e – Professionally weather-sealed design provides dependable performance in challenging outdoor environments.\u003c\/li\u003e\n\u003cli data-section-id=\"1p7gohe\" data-start=\"4619\" data-end=\"4785\"\u003e\n\u003cstrong data-start=\"4621\" data-end=\"4657\"\u003eRemovable Rotating Tripod Collar\u003c\/strong\u003e – Improves balance when mounted on tripods or monopods and enables quick switching between landscape and portrait orientations.\u003c\/li\u003e\n\u003cli data-section-id=\"1v6hvf\" data-start=\"4787\" data-end=\"5025\"\u003e\n\u003cstrong data-start=\"4789\" data-end=\"4828\"\u003eCompatible with Sony Teleconverters\u003c\/strong\u003e – Supports Sony 1.4x and 2.0x teleconverters, extending the focal length to 560mm or 800mm for even greater wildlife and sports photography reach while maintaining excellent image quality.\u003c\/li\u003e\n\u003cli data-section-id=\"9u1knm\" data-start=\"5027\" data-end=\"5232\"\u003e\n\u003cstrong data-start=\"5029\" data-end=\"5061\"\u003eFull-Frame Sony E-Mount Lens\u003c\/strong\u003e – Designed for Sony full-frame mirrorless cameras and fully compatible with APS-C E-mount bodies, providing an equivalent field of view of\u003cstrong\u003e \u003c\/strong\u003e150-600mm on APS-C cameras.\u003c\/li\u003e\n\u003cli data-section-id=\"o4e0e2\" data-start=\"5234\" data-end=\"5499\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"5236\" data-end=\"5289\"\u003eIdeal for Professional \u0026amp; Enthusiast Photographers\u003c\/strong\u003e – Perfect for wildlife photographers, birders, sports professionals, aviation enthusiasts, safari guides, photojournalists, and videographers seeking premium telephoto performance with outstanding versatility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 100-400mm f\/4.5-5.6 GM OSS Zoom Lens\u003c\/li\u003e\n\u003cli\u003eALC-F77S 77mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-SH151 Lens Hood\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":31054030929993,"sku":"LENSOE100400GM","price":59495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/Sony-FE-100-400mm-f4-5-5-6-GM-OSS-Len-2.webp?v=1783588090"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003ch3 class=\"isSelectedEnd\"\u003e\u003cstrong\u003eSony FE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a premium super-telephoto zoom lens engineered for professional wildlife, birding, aviation, motorsport, and sports photographers who demand exceptional reach, outstanding image quality, and reliable performance in the field. Designed for Sony full-frame E-mount cameras, this versatile G Series lens delivers an impressive 200-600mm focal length range, allowing photographers to capture distant subjects with remarkable clarity and precision. Featuring an advanced optical design with five Extra-low Dispersion (ED) elements and one aspherical element, the lens effectively minimises chromatic aberrations, distortion, and colour fringing while maintaining exceptional sharpness and contrast throughout the entire zoom range. Sony’s Nano AR Coating significantly reduces flare and ghosting for superior image quality in challenging lighting conditions, while the fluorine-coated front element resists dust, moisture, fingerprints, and dirt for enhanced durability. The powerful Direct Drive SSM (DDSSM) autofocus system delivers lightning-fast, highly accurate, and near-silent focusing performance, making it ideal for tracking fast-moving wildlife and sporting action. Built-in Optical SteadyShot image stabilisation with multiple stabilisation modes ensures sharp handheld shooting even at extreme focal lengths. The internal zoom mechanism maintains a constant lens length for improved balance and handling, while the 11-blade circular diaphragm creates beautifully smooth and natural G Lens bokeh. Compatible with Sony 1.4x and 2.0x teleconverters, the lens can extend its reach up to an incredible 1200mm while maintaining outstanding image quality and autofocus performance. With professional-grade weather-sealed construction, customisable controls, focus range limiter, zoom torque adjustment, and exceptional optical performance, the Sony FE 200-600mm f\/5.6-6.3 G OSS is the ultimate super-telephoto zoom solution for photographers seeking maximum reach, versatility, and reliability.\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Features:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"true\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e200-600mm Super-Telephoto Zoom Range\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Capture distant wildlife, birds, aircraft, sports, and action subjects with exceptional flexibility and outstanding reach across the entire zoom range.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCompatible with Sony Teleconverters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports optional 1.4x and 2.0x teleconverters, extending focal length up to 840mm or an incredible 1200mm while maintaining impressive image quality and autofocus performance.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAdvanced Optical Design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Incorporates five ED (Extra-low Dispersion) elements and one aspherical element to reduce chromatic aberration, distortion, and colour fringing for superior image clarity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOutstanding Resolution and Sharpness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers exceptional edge-to-edge sharpness and high-resolution performance throughout the entire focal length range.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSony Nano AR Coating\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Minimises flare, ghosting, and unwanted reflections to maintain high contrast and excellent image quality in backlit and challenging lighting conditions.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFluorine-Coated Front Element\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Repels water, oil, dust, and fingerprints for easier cleaning and enhanced durability during outdoor shooting.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDirect Drive SSM (DDSSM) Autofocus System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides extremely fast, accurate, and quiet autofocus performance for tracking wildlife, birds in flight, and fast-moving sports subjects.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOptical SteadyShot Image Stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Built-in stabilisation reduces camera shake for sharper handheld images at super-telephoto focal lengths.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThree-Mode Stabilisation System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Includes dedicated stabilisation modes for standard shooting, panning shots, and enhanced viewfinder stabilisation when tracking erratic movement.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eInternal Zoom Mechanism\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Maintains the same lens length throughout the zoom range, providing improved balance, handling, and stability during shooting.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eInternal Focus System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Ensures fast focusing performance while maintaining the lens's overall balance and handling characteristics.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e11-Blade Circular Diaphragm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Produces smooth, creamy, and natural G Lens bokeh with beautiful background separation and subject isolation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProfessional G Lens Image Quality\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers stunning colour reproduction, contrast, and detail that meet the demands of professional photographers.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDust and Moisture-Resistant Construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Designed to withstand challenging outdoor environments, making it ideal for wildlife, nature, and sports photography.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFocus Range Limiter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Improves autofocus speed and efficiency by restricting focus distances when shooting specific subjects.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThree Customisable Focus Hold Buttons\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Strategically positioned around the lens barrel for convenient operation in both landscape and portrait orientations.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eZoom Torque Adjustment Ring\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Allows photographers to customise zoom ring resistance for smoother operation and greater control.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFull-Time Manual Focus Override\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Enables precise manual focus adjustments at any time without switching focus modes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNatural Linear Manual Focus Response\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers precise and predictable manual focusing performance for accurate control.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e95mm Filter Thread\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports professional filters for specialised shooting applications.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFull-Frame Sony E-Mount Compatibility\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Optimised for Sony full-frame mirrorless cameras while remaining compatible with APS-C E-mount bodies for increased effective reach.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProfessional Wildlife and Sports Lens\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Purpose-built for bird photography, wildlife, aviation, motorsports, field sports, and other long-range photographic applications.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRobust Metal Barrel Construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Engineered for durability and reliability in demanding professional shooting environments.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMinimum Focus Distance of 2.4m\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Allows photographers to capture detailed close-up telephoto shots with impressive subject isolation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eExceptional Handheld Performance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Combines optical stabilisation, internal zoom, and advanced ergonomics to support comfortable handheld shooting despite its extensive focal range.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH157 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F95S Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Strap\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eSoft Carrying Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39624742895689,"sku":"4548736099739","price":46995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyFE200-600mm.jpg?v=1643359753"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003ch3 data-start=\"0\" data-end=\"1625\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSony FE 300mm f\/2.8 GM OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnline only\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1625\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 300mm f\/2.8 GM OSS Lens is Sony's flagship professional super-telephoto prime, engineered to deliver uncompromising optical performance, lightning-fast autofocus, and exceptional portability for sports, wildlife, bird, aviation, and action photographers. Awarded the EISA Telephoto Lens 2024–2025, this G Master lens combines a bright constant f\/2.8 maximum aperture with an incredibly lightweight design of approximately 1,470g (excluding the tripod foot), making it the lightest lens in its class and remarkably comfortable for extended handheld shooting. Its advanced optical formula incorporates three Super ED (Extra-low Dispersion) elements and one ED element to virtually eliminate chromatic aberration while delivering breathtaking edge-to-edge sharpness, outstanding contrast, and exceptional detail even on the latest high-resolution Sony Alpha cameras. The renowned G Master optical design produces beautifully smooth background separation thanks to an 11-blade circular diaphragm, while Sony's advanced Dual XD (Extreme Dynamic) Linear Motors provide near-silent, ultra-fast autofocus with outstanding subject tracking for high-speed continuous shooting. Built with Optical SteadyShot (OSS) image stabilisation, a rugged magnesium-alloy construction, advanced Nano AR Coating II, fluorine-coated front element, and comprehensive dust- and moisture-resistant sealing, the Sony FE 300mm f\/2.8 GM OSS is the ultimate telephoto lens for professionals who demand uncompromising image quality, speed, and reliability in the world's most challenging shooting environments.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1627\" data-end=\"1643\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1645\" data-end=\"5385\" data-is-only-node=\"\" data-is-last-node=\"\"\u003e\n\u003cli data-section-id=\"8vp7f3\" data-start=\"1645\" data-end=\"1880\"\u003e\n\u003cstrong data-start=\"1647\" data-end=\"1699\"\u003eProfessional 300mm f\/2.8 G Master Telephoto Lens\u003c\/strong\u003e – Premium super-telephoto prime designed for professional sports, wildlife, bird, aviation, motorsport, and action photography with exceptional image quality and subject isolation.\u003c\/li\u003e\n\u003cli data-section-id=\"1rm1u98\" data-start=\"1882\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"1884\" data-end=\"1921\"\u003eAward-Winning Optical Performance\u003c\/strong\u003e – Recipient of the prestigious\u003cstrong\u003e \u003c\/strong\u003eEISA Telephoto Lens 2024–2025 award, recognising its outstanding innovation, image quality, and professional performance.\u003c\/li\u003e\n\u003cli data-section-id=\"cs5x8a\" data-start=\"2080\" data-end=\"2298\"\u003e\n\u003cstrong data-start=\"2082\" data-end=\"2110\"\u003eUltra-Lightweight Design\u003c\/strong\u003e – Weighing approximately 1,470g (excluding tripod mount), it is the lightest large-aperture 300mm telephoto lens in its class, reducing fatigue during long handheld shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"moyus7\" data-start=\"2300\" data-end=\"2488\"\u003e\n\u003cstrong data-start=\"2302\" data-end=\"2336\"\u003eBright Constant f\/2.8 Aperture\u003c\/strong\u003e – Large maximum aperture delivers outstanding low-light performance, faster shutter speeds, beautiful subject separation, and stunning background blur.\u003c\/li\u003e\n\u003cli data-section-id=\"1a2elfd\" data-start=\"2490\" data-end=\"2688\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2520\"\u003eAdvanced G Master Optics\u003c\/strong\u003e – Precision optical design delivers extraordinary sharpness, contrast, and detail from corner to corner, fully resolving today's highest-resolution full-frame sensors.\u003c\/li\u003e\n\u003cli data-section-id=\"1ff3s2h\" data-start=\"2690\" data-end=\"2881\"\u003e\n\u003cstrong data-start=\"2692\" data-end=\"2734\"\u003eThree Super ED \u0026amp; One ED Glass Elements\u003c\/strong\u003e – Effectively minimise axial and lateral chromatic aberration, colour fringing, and optical distortions for crystal-clear, colour-accurate images.\u003c\/li\u003e\n\u003cli data-section-id=\"1fmxmlp\" data-start=\"2883\" data-end=\"3067\"\u003e\n\u003cstrong data-start=\"2885\" data-end=\"2907\"\u003eNano AR Coating II\u003c\/strong\u003e – Advanced anti-reflective coating dramatically reduces flare and ghosting while maintaining exceptional contrast when shooting into challenging light sources.\u003c\/li\u003e\n\u003cli data-section-id=\"rms431\" data-start=\"3069\" data-end=\"3245\"\u003e\n\u003cstrong data-start=\"3071\" data-end=\"3099\"\u003eBeautiful G Master Bokeh\u003c\/strong\u003e – An\u003cstrong\u003e \u003c\/strong\u003e11-blade circular aperture produces exceptionally smooth, rounded, and natural-looking background blur that enhances subject separation.\u003c\/li\u003e\n\u003cli data-section-id=\"1qnk72c\" data-start=\"3247\" data-end=\"3453\"\u003e\n\u003cstrong data-start=\"3249\" data-end=\"3283\"\u003eDual XD Linear Motor Autofocus\u003c\/strong\u003e – Two powerful Extreme Dynamic Linear Motors provide incredibly fast, accurate, and virtually silent autofocus with outstanding tracking performance for moving subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"171npfa\" data-start=\"3455\" data-end=\"3629\"\u003e\n\u003cstrong data-start=\"3457\" data-end=\"3490\"\u003eProfessional Subject Tracking\u003c\/strong\u003e – Optimised to keep pace with Sony Alpha cameras' high-speed continuous shooting capabilities, ensuring precise focus during rapid bursts.\u003c\/li\u003e\n\u003cli data-section-id=\"1bat391\" data-start=\"3631\" data-end=\"3821\"\u003e\n\u003cstrong data-start=\"3633\" data-end=\"3681\"\u003eOptical SteadyShot (OSS) Image Stabilisation\u003c\/strong\u003e – Integrated optical stabilisation helps reduce camera shake, delivering sharper handheld images and more stable telephoto video recording.\u003c\/li\u003e\n\u003cli data-section-id=\"138np1s\" data-start=\"3823\" data-end=\"4022\"\u003e\n\u003cstrong data-start=\"3825\" data-end=\"3864\"\u003eCompatible with Sony Teleconverters\u003c\/strong\u003e – Supports Sony 1.4x and 2.0x teleconverters, extending focal length to\u003cstrong\u003e \u003c\/strong\u003e420mm f\/4 or 600mm f\/5.6 while maintaining outstanding autofocus performance.\u003c\/li\u003e\n\u003cli data-section-id=\"4c8t3c\" data-start=\"4024\" data-end=\"4185\"\u003e\n\u003cstrong data-start=\"4026\" data-end=\"4066\"\u003eDurable Magnesium-Alloy Construction\u003c\/strong\u003e – Lightweight yet incredibly strong internal structure provides exceptional durability for demanding professional use.\u003c\/li\u003e\n\u003cli data-section-id=\"jioefu\" data-start=\"4187\" data-end=\"4367\"\u003e\n\u003cstrong data-start=\"4189\" data-end=\"4225\"\u003eDust \u0026amp; Moisture Resistant Design\u003c\/strong\u003e – Comprehensive weather sealing protects against dust, moisture, and harsh environmental conditions, making it ideal for outdoor photography.\u003c\/li\u003e\n\u003cli data-section-id=\"1ddldfw\" data-start=\"4369\" data-end=\"4524\"\u003e\n\u003cstrong data-start=\"4371\" data-end=\"4404\"\u003eFluorine-Coated Front Element\u003c\/strong\u003e – Repels water, oil, fingerprints, and dirt while making the front element easier to clean in challenging environments.\u003c\/li\u003e\n\u003cli data-section-id=\"xqp0oi\" data-start=\"4526\" data-end=\"4712\"\u003e\n\u003cstrong data-start=\"4528\" data-end=\"4560\"\u003eBalanced Handheld Ergonomics\u003c\/strong\u003e – Optimised internal weight distribution provides superior balance and handling, making handheld shooting more comfortable during extended assignments.\u003c\/li\u003e\n\u003cli data-section-id=\"2fdrwz\" data-start=\"4714\" data-end=\"4905\"\u003e\n\u003cstrong data-start=\"4716\" data-end=\"4748\"\u003eProfessional Custom Controls\u003c\/strong\u003e – Includes focus hold buttons, focus limiter, AF\/MF switch, Optical SteadyShot controls, and customizable function buttons for rapid operation in the field.\u003c\/li\u003e\n\u003cli data-section-id=\"17p6dqp\" data-start=\"4907\" data-end=\"5127\"\u003e\n\u003cstrong data-start=\"4909\" data-end=\"4950\"\u003eFull-Frame Sony E-Mount Compatibility\u003c\/strong\u003e – Designed for Sony full-frame Alpha mirrorless cameras while remaining fully compatible with APS-C Sony E-mount bodies, where it delivers a 450mm equivalent field of view.\u003c\/li\u003e\n\u003cli data-section-id=\"180kwbb\" data-start=\"5129\" data-end=\"5385\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"5131\" data-end=\"5169\"\u003eIdeal for Professional Photography\u003c\/strong\u003e – Perfect for wildlife photographers, bird photographers, sports professionals, photojournalists, aviation enthusiasts, safari photographers, and anyone requiring exceptional telephoto reach, speed, and reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 300mm f\/2.8 GM OSS Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-SH175 Lens Hood\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eDrop-In Filter\u003c\/li\u003e\n\u003cli\u003eLens Strap\u003c\/li\u003e\n\u003cli\u003eSoft Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3EHBWfuJENI?si=swmZJlnqBov6A_lJ\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":47532504547606,"sku":"LENSOE300F28GM","price":134995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-300mm-f2-8-gm-oss-lens-front.webp?v=1708073802"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens + Free Camera Tek Bean Bag","description":"\u003cdiv id=\"shopify-section-template--23596803424624__product-content\" class=\"shopify-section shopify-section--product-content\"\u003e\n\u003csection class=\"container\"\u003e\n\u003cdiv id=\"product-14673820483952-content\" class=\"product-content anchor\"\u003e\n\u003cdiv class=\"product-content__tabs anchor\" id=\"product-14673820483952-tabs\"\u003e\n\u003cdiv class=\"product-tabs\"\u003e\n\u003cdiv class=\"drawer__content drawer__content--padded-start\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003ch3 data-start=\"0\" data-end=\"91\"\u003e\u003cstrong\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"91\"\u003eExperience unmatched reach and precision with the Sony FE 400-800mm f\/6.3-8 G OSS Lens, the longest-reaching E-mount G Series super-telephoto lens, purpose-built for wildlife, sports, and nature photography. Designed to deliver exceptional image quality at a competitive price point, this lens features internal zoom for consistent handling, dual linear motors for fast and quiet autofocus, and Optical SteadyShot (OSS) stabilization with three selectable modes for sharp results even at extreme focal lengths. A focus limiter, three customizable focus hold buttons, and a fixed rotating tripod collar provide pro-level control and stability, ensuring sharper, more precise images in demanding scenarios. Blending G Master-level features with the value of the G Series, this ultra-telephoto powerhouse elevates your Sony mirrorless setup for the most ambitious long-range shooting needs.\u003c\/p\u003e\n\u003ch3 data-start=\"163\" data-end=\"225\"\u003e\u003cstrong data-start=\"170\" data-end=\"225\"\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens – Key Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"227\" data-end=\"1942\"\u003e\n\u003cli data-start=\"227\" data-end=\"411\"\u003e\n\u003cp data-start=\"229\" data-end=\"411\"\u003e\u003cstrong data-start=\"229\" data-end=\"270\"\u003e Longest-Reaching Sony E-Mount Zoom\u003c\/strong\u003e – Reaches up to 800mm (extendable to 1120mm or 1600mm with 1.4x\/2x teleconverters); perfect for birding, wildlife, and sports photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"412\" data-end=\"526\"\u003e\n\u003cp data-start=\"414\" data-end=\"526\"\u003e\u003cstrong data-start=\"414\" data-end=\"452\"\u003e Super-Telephoto G Series Design\u003c\/strong\u003e – Offers high-end optical performance at a more accessible price point.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"527\" data-end=\"649\"\u003e\n\u003cp data-start=\"529\" data-end=\"649\"\u003e\u003cstrong data-start=\"529\" data-end=\"569\"\u003e Dual Linear Motors + Internal Zoom\u003c\/strong\u003e – Delivers smooth, fast, and accurate autofocus with consistent lens balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"788\"\u003e\n\u003cp data-start=\"652\" data-end=\"788\"\u003e\u003cstrong data-start=\"652\" data-end=\"697\"\u003e Optical SteadyShot (OSS) Stabilization\u003c\/strong\u003e – Three stabilization modes counteract shake for crisp handheld or tripod-mounted shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"940\"\u003e\n\u003cp data-start=\"791\" data-end=\"940\"\u003e\u003cstrong data-start=\"791\" data-end=\"820\"\u003e Advanced Focus Control\u003c\/strong\u003e – Includes focus limiter and three customizable focus hold buttons placed at 90° intervals for maximum accessibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"941\" data-end=\"1074\"\u003e\n\u003cp data-start=\"943\" data-end=\"1074\"\u003e\u003cstrong data-start=\"943\" data-end=\"976\"\u003e Rounded 11-Blade Diaphragm\u003c\/strong\u003e – Produces stunning bokeh with smooth, natural background blur and excellent subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1075\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1077\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1111\"\u003e Short Rotational Zoom Throw\u003c\/strong\u003e – Allows quick focal length adjustments, ideal for fast-moving subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1350\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1219\"\u003e Filter \u0026amp; Function Ready\u003c\/strong\u003e – Accepts 105mm front screw-in filters and features multiple function switches (AF\/MF, OSS, limiter) for fast field adjustments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1510\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1510\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1390\"\u003e Weather-Sealed \u0026amp; Rugged Build\u003c\/strong\u003e – Dust and moisture-resistant construction with a fluorine-coated front element for durability in harsh environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1511\" data-end=\"1648\"\u003e\n\u003cp data-start=\"1513\" data-end=\"1648\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1548\"\u003e Rotating Fixed Tripod Collar\u003c\/strong\u003e – Ensures shooting stability and smooth transitions between horizontal and vertical orientations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1649\" data-end=\"1806\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1688\"\u003e High-End Optical Configuration\u003c\/strong\u003e – Features 27 elements in 19 groups, including 6 ED elements to minimize chromatic aberration, ghosting, and flare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1807\" data-end=\"1942\"\u003e\n\u003cp data-start=\"1809\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1849\"\u003e Lens Hood with Lock + Filter Slot\u003c\/strong\u003e – Minimizes stray light while offering front element protection and filter control access.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"63\" data-end=\"999\" data-is-only-node=\"\" data-is-last-node=\"\"\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH181 Lens Hood\u003c\/li\u003e\n\u003cli\u003eSony ALC-F105S Front Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony Lens Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/P7om9s8E6Fk?si=Wd6s-soNwJhCxkR4\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--23596803424624__166452749396576996\" class=\"shopify-section shopify-section--apps\"\u003e\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":49777718034710,"sku":"4548736169692","price":54995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/Untitleddesign_59.png?v=1769594007"},{"product_id":"sony-alpha-a7r-vi-mirrorless-camera-body","title":"Sony Alpha A7R VI Mirrorless Camera Body","description":"\u003ch3 data-start=\"0\" data-end=\"1428\"\u003e\u003cstrong\u003eSony Alpha A7R VI Mirrorless Camera Body\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePRE-ORDER NOW!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1428\"\u003eThe Sony Alpha A7R VI Mirrorless Camera Body represents a breakthrough in high-resolution hybrid imaging, delivering uncompromising performance for professional photographers and filmmakers who demand exceptional detail, speed, and creative flexibility. Featuring a newly developed 66.8MP full-frame stacked Exmor RS BSI CMOS sensor paired with the advanced BIONZ XR2 processor, this camera achieves outstanding image clarity, low noise performance, and an impressive 16-stop dynamic range. Designed for next-generation content creation, it supports up to 30fps continuous shooting with AF\/AE tracking and pre-capture functionality, ensuring you never miss decisive moments. The integration of AI-based Real-time Recognition AF enhances subject tracking across humans, animals, birds, insects, vehicles, and more, while improved AI Auto White Balance delivers natural, accurate color reproduction in all lighting conditions. For videographers, the A7R VI offers cinematic-grade recording with 8K 30p and 4K 120p 10-bit 4:2:2 internal capture, dual gain ISO performance, and advanced picture profiles including S-Log3 and S-Cinetone. Combined with 8.5-stop 5-axis in-body image stabilization, a high-resolution EVF, multi-angle touchscreen, rugged magnesium alloy body, and dual CFexpress Type A\/SD card slots, this camera is engineered for wildlife, portrait, commercial, sports, and high-end cinematic production workflows.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rnw1xr\" data-start=\"1430\" data-end=\"1450\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1452\" data-end=\"4024\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"wbcp19\" data-start=\"1452\" data-end=\"1644\"\u003e\n\u003cstrong data-start=\"1454\" data-end=\"1499\"\u003e66.8MP Full-Frame Stacked Exmor RS Sensor\u003c\/strong\u003e – Delivers ultra-high-resolution imagery with exceptional detail, low noise, and outstanding dynamic range for professional-grade photography.\u003c\/li\u003e\n\u003cli data-section-id=\"mjo2kg\" data-start=\"1646\" data-end=\"1816\"\u003e\n\u003cstrong data-start=\"1648\" data-end=\"1685\"\u003eBIONZ XR2 Image Processing Engine\u003c\/strong\u003e – Provides faster processing speeds, improved color accuracy, enhanced noise reduction, and superior overall system performance.\u003c\/li\u003e\n\u003cli data-section-id=\"19a5s8w\" data-start=\"1818\" data-end=\"1999\"\u003e\n\u003cstrong data-start=\"1820\" data-end=\"1865\"\u003eAI Real-Time Recognition Autofocus System\u003c\/strong\u003e – Advanced subject detection tracks humans, animals, birds, insects, vehicles, and aircraft with extreme precision and reliability.\u003c\/li\u003e\n\u003cli data-section-id=\"13m0pn6\" data-start=\"2001\" data-end=\"2170\"\u003e\n\u003cstrong data-start=\"2003\" data-end=\"2058\"\u003eUp to 30fps Continuous Shooting with AF\/AE Tracking\u003c\/strong\u003e – Captures fast-moving action with blackout-free performance and pre-capture capability for critical moments.\u003c\/li\u003e\n\u003cli data-section-id=\"vqk8f9\" data-start=\"2172\" data-end=\"2358\"\u003e\n\u003cstrong data-start=\"2174\" data-end=\"2217\"\u003e8K 30p \u0026amp; 4K 120p 10-Bit Video Recording\u003c\/strong\u003e – High-end cinematic recording with oversampled detail, smooth motion, and professional 4:2:2 color depth for post-production flexibility.\u003c\/li\u003e\n\u003cli data-section-id=\"d5y6j4\" data-start=\"2360\" data-end=\"2504\"\u003e\n\u003cstrong data-start=\"2362\" data-end=\"2399\"\u003e16-Stop Dynamic Range Performance\u003c\/strong\u003e – Preserves highlight and shadow detail for maximum tonal latitude in both stills and video workflows.\u003c\/li\u003e\n\u003cli data-section-id=\"d9brc5\" data-start=\"2506\" data-end=\"2674\"\u003e\n\u003cstrong data-start=\"2508\" data-end=\"2562\"\u003e8.5-Stop 5-Axis In-Body Image Stabilization (IBIS)\u003c\/strong\u003e – Reduces camera shake for sharper handheld photography and smoother video capture in challenging conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"ueauxo\" data-start=\"2676\" data-end=\"2835\"\u003e\n\u003cstrong data-start=\"2678\" data-end=\"2730\"\u003e759 Phase Detection AF Points Covering 94% Frame\u003c\/strong\u003e – Ensures fast, accurate focusing across almost the entire image area, even in low-light environments.\u003c\/li\u003e\n\u003cli data-section-id=\"1dmlyto\" data-start=\"2837\" data-end=\"3000\"\u003e\n\u003cstrong data-start=\"2839\" data-end=\"2880\"\u003eDual CFexpress Type A \/ SD Card Slots\u003c\/strong\u003e – Offers flexible, high-speed storage options for professional workflows, redundancy, and extended shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"1r2ij6q\" data-start=\"3002\" data-end=\"3179\"\u003e\n\u003cstrong data-start=\"3004\" data-end=\"3051\"\u003e9.44M-Dot OLED EVF with 120fps Refresh Rate\u003c\/strong\u003e – Ultra-bright, high-resolution electronic viewfinder delivers smooth, lag-free composition with accurate color reproduction.\u003c\/li\u003e\n\u003cli data-section-id=\"1aki8t4\" data-start=\"3181\" data-end=\"3343\"\u003e\n\u003cstrong data-start=\"3183\" data-end=\"3226\"\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/strong\u003e – Provides flexible shooting angles with intuitive touch control and wide color gamut support for precise framing.\u003c\/li\u003e\n\u003cli data-section-id=\"feahhg\" data-start=\"3345\" data-end=\"3497\"\u003e\n\u003cstrong data-start=\"3347\" data-end=\"3393\"\u003eAdvanced AI-Based Auto White Balance (AWB)\u003c\/strong\u003e – Intelligent color adjustment ensures consistent, natural tones across changing lighting conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"1i5ggxu\" data-start=\"3499\" data-end=\"3660\"\u003e\n\u003cstrong data-start=\"3501\" data-end=\"3540\"\u003eMagnesium Alloy Weather-Sealed Body\u003c\/strong\u003e – Durable, lightweight construction with enhanced sealing against dust, moisture, and harsh environmental conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"s44qty\" data-start=\"3662\" data-end=\"3834\"\u003e\n\u003cstrong data-start=\"3664\" data-end=\"3712\"\u003eOptimized Lens Mount Design for Heavy Lenses\u003c\/strong\u003e – Reinforced mount structure improves stability and balance when using professional telephoto or large aperture lenses.\u003c\/li\u003e\n\u003cli data-section-id=\"1hpxhtn\" data-start=\"3836\" data-end=\"4024\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"3838\" data-end=\"3881\"\u003eProfessional Hybrid Camera for Creators\u003c\/strong\u003e – Ideal for wildlife, sports, commercial, portrait, landscape, and high-end video production workflows requiring maximum resolution and speed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha A7R VI Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony NP-SA100 Battery (2670 mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eSony Multi Interface Shoe Cap\u003c\/li\u003e\n\u003cli\u003eSony Eyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51313984209174,"sku":"4548736182684","price":99995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a7r-vi-mirrorless-camera-body-front.webp?v=1778748529"},{"product_id":"sony-fe-100-400mm-f-4-5-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5 GM OSS Lens","description":"\u003cdiv class=\"\" data-turn-id-container=\"1694ea48-15bc-4257-8e1e-f61e57a96dbd\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"1694ea48-15bc-4257-8e1e-f61e57a96dbd\" data-turn-id-container=\"1694ea48-15bc-4257-8e1e-f61e57a96dbd\" data-testid=\"conversation-turn-13\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:150e3f59-7cd4-4d07-88dd-57683415ae97-6\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:150e3f59-7cd4-4d07-88dd-57683415ae97-6\" data-turn-id-container=\"request-WEB:150e3f59-7cd4-4d07-88dd-57683415ae97-6\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-3 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"45bb02bf-f18b-4e7c-8c29-f201fc009d33\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 data-start=\"0\" data-end=\"1560\"\u003e\u003cstrong\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnline only\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1560\"\u003eThe Sony FE 100-400mm f\/4.5 GM OSS Lens is a professional-grade super-telephoto zoom lens engineered for photographers who demand exceptional reach, speed, and optical precision in wildlife, birding, sports, and documentary photography. Part of Sony’s prestigious G Master lineup, this lens delivers outstanding image quality across its 100–400mm focal range with a constant f\/4.5 aperture, ensuring consistent exposure and beautiful subject separation throughout the zoom range. Its advanced optical construction, featuring 28 elements in 20 groups with ED and XA glass elements, minimizes chromatic aberration, distortion, and flare while maintaining edge-to-edge sharpness even in challenging lighting conditions. Designed for fast-moving subjects, the lens is equipped with four XD Linear Motors that provide ultra-fast, silent, and highly accurate autofocus performance with excellent subject tracking for both stills and video. Optical SteadyShot image stabilization enhances handheld shooting stability at long focal lengths, while the internal zoom and internal focus design maintain balance, reduce lens extension, and ensure smooth handling in dynamic shooting environments. With its 11-blade circular aperture, 0.25x magnification capability, and close focusing distances down to 0.64m, this lens offers impressive versatility for capturing both distant action and detailed close-ups. Built for professionals, the Sony FE 100-400mm GM OSS is a reliable, high-performance tool for capturing fast, unpredictable moments with clarity and precision.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rnw1xr\" data-start=\"1562\" data-end=\"1582\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1584\" data-end=\"4033\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"14szc56\" data-start=\"1584\" data-end=\"1774\"\u003e\n\u003cstrong data-start=\"1586\" data-end=\"1626\"\u003e100–400mm Super-Telephoto Zoom Range\u003c\/strong\u003e – Provides powerful long-range reach, making it ideal for wildlife, birding, sports, aviation, and action photography where distance is critical.\u003c\/li\u003e\n\u003cli data-section-id=\"11qj4vu\" data-start=\"1776\" data-end=\"1945\"\u003e\n\u003cstrong data-start=\"1778\" data-end=\"1813\"\u003eConstant f\/4.5 Maximum Aperture\u003c\/strong\u003e – Maintains consistent exposure throughout the zoom range while delivering excellent subject isolation and low-light performance.\u003c\/li\u003e\n\u003cli data-section-id=\"87r34\" data-start=\"1947\" data-end=\"2123\"\u003e\n\u003cstrong data-start=\"1949\" data-end=\"2011\"\u003ePremium G Master Optical Design (28 Elements in 20 Groups)\u003c\/strong\u003e – Advanced optical construction ensures exceptional sharpness, clarity, and contrast across the entire frame.\u003c\/li\u003e\n\u003cli data-section-id=\"m4qvca\" data-start=\"2125\" data-end=\"2282\"\u003e\n\u003cstrong data-start=\"2127\" data-end=\"2179\"\u003eED \u0026amp; XA Lens Elements for Superior Image Quality\u003c\/strong\u003e – Reduces chromatic aberration, distortion, and flare for clean, professional-grade image rendering.\u003c\/li\u003e\n\u003cli data-section-id=\"eafruv\" data-start=\"2284\" data-end=\"2457\"\u003e\n\u003cstrong data-start=\"2286\" data-end=\"2327\"\u003eFast XD Linear Motor Autofocus System\u003c\/strong\u003e – Dual high-speed motors deliver ultra-precise, silent focusing with outstanding tracking performance for fast-moving subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"rc0e4k\" data-start=\"2459\" data-end=\"2614\"\u003e\n\u003cstrong data-start=\"2461\" data-end=\"2503\"\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e – Helps reduce camera shake when shooting handheld at long focal lengths, improving sharpness and stability.\u003c\/li\u003e\n\u003cli data-section-id=\"1cgvly0\" data-start=\"2616\" data-end=\"2778\"\u003e\n\u003cstrong data-start=\"2618\" data-end=\"2659\"\u003eInternal Zoom \u0026amp; Internal Focus Design\u003c\/strong\u003e – Maintains a constant lens length for improved balance, weather resistance, and smoother operation during shooting.\u003c\/li\u003e\n\u003cli data-section-id=\"ghfnps\" data-start=\"2780\" data-end=\"2940\"\u003e\n\u003cstrong data-start=\"2782\" data-end=\"2838\"\u003e0.25x Maximum Magnification (1:4 Reproduction Ratio)\u003c\/strong\u003e – Enables detailed close-up shots of distant subjects, enhancing creative versatility in the field.\u003c\/li\u003e\n\u003cli data-section-id=\"e42ere\" data-start=\"2942\" data-end=\"3076\"\u003e\n\u003cstrong data-start=\"2944\" data-end=\"3003\"\u003eMinimum Focus Distance from 0.64m (Wide) to 1.5m (Tele)\u003c\/strong\u003e – Allows impressive near-field performance for a super-telephoto lens.\u003c\/li\u003e\n\u003cli data-section-id=\"1xpk347\" data-start=\"3078\" data-end=\"3211\"\u003e\n\u003cstrong data-start=\"3080\" data-end=\"3120\"\u003e11-Blade Circular Aperture Diaphragm\u003c\/strong\u003e – Produces smooth, natural background bokeh for professional-looking subject separation.\u003c\/li\u003e\n\u003cli data-section-id=\"2z90ih\" data-start=\"3213\" data-end=\"3377\"\u003e\n\u003cstrong data-start=\"3215\" data-end=\"3266\"\u003eProfessional Wildlife \u0026amp; Sports Performance Lens\u003c\/strong\u003e – Built for capturing fast, unpredictable action in demanding outdoor environments with precision and speed.\u003c\/li\u003e\n\u003cli data-section-id=\"1gmz4gs\" data-start=\"3379\" data-end=\"3527\"\u003e\n\u003cstrong data-start=\"3381\" data-end=\"3417\"\u003eRemovable Rotating Tripod Collar\u003c\/strong\u003e – Provides stability and balance when mounted on tripods or monopods, ideal for extended shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"tng2f8\" data-start=\"3529\" data-end=\"3688\"\u003e\n\u003cstrong data-start=\"3531\" data-end=\"3584\"\u003e95mm Front Filter Thread \u0026amp; Drop-In Filter Support\u003c\/strong\u003e – Offers flexibility for using standard and drop-in filters for creative and protective applications.\u003c\/li\u003e\n\u003cli data-section-id=\"1pn24dr\" data-start=\"3690\" data-end=\"3848\"\u003e\n\u003cstrong data-start=\"3692\" data-end=\"3729\"\u003eRugged Professional Build Quality\u003c\/strong\u003e – Designed for durability and reliability in harsh outdoor shooting conditions, suitable for professional fieldwork.\u003c\/li\u003e\n\u003cli data-section-id=\"11067v9\" data-start=\"3850\" data-end=\"4033\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"3852\" data-end=\"3905\"\u003eIdeal for High-End Photography \u0026amp; Video Production\u003c\/strong\u003e – Perfect for wildlife, sports, journalism, aviation, and cinematic telephoto applications requiring maximum reach and clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/li\u003e\n\u003cli\u003eSony 95mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH187 Lens Hood\u003c\/li\u003e\n\u003cli\u003eSony Drop-In Filter Holder\u003c\/li\u003e\n\u003cli\u003eSony Lens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51314074714390,"sku":"SONY100-400F4.5","price":84995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-100-400mm-f-4-5-gm-oss-lens-2.webp?v=1778751854"}],"url":"https:\/\/cameratek.co.za\/collections\/sony-a7r-vi-launch-2026.oembed","provider":"Camera Tek","version":"1.0","type":"link"}