{"title":"SONY BLACK FRIDAY SPECIALS 2026","description":null,"products":[{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body","title":"Sony Alpha A7 III Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7 III is a full-frame 24.2MP mirrorless camera with astonishing performance and image quality. Blistering performance is thanks to a new front-end LSI and BIONZ X image processor; these technologies enables to A7R Mk III to shoot burst at 10fps, record full-frame 4K 30p video, and focus up to 2 times faster than any previous generation A7.\u003cbr\u003e\u003cbr\u003eThe battery life of the A7 Mark III has also been improved thanks to a new NP-FZ100 battery that has about 2.2 times the capacity of the NP-FW50, giving the camera a battery life of approximately 710 shots.\u003cbr\u003e\u003cbr\u003eOther great features of the Sony Alpha A7 III include improved 5-axis in-body stabilization, 89 compressed RAW image buffer, touchscreen LCD, 693 phase-detection AF points, 425 contrast-detection AF points, electronic viewfinder, and extended ISO of 50 to 204800.\u003c\/p\u003e\n\u003cdiv id=\"cashback2019\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003e24MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli\u003e693-Point AF System \u0026amp; 10 fps Shooting\u003c\/li\u003e\n\u003cli\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot Tru-Finder OLED EVF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/M4obW6FfTt0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":31054023000137,"sku":"4548736079663","price":34995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/sony-alpha-a7-iii-mirrorless-camera-body-cameratek_935.jpg?v=1742822113"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM lens is a full-frame wide-angle zoom that offers a wealth of opportunities to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv id=\"cashback2019\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\" itemprop=\"description\"\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eThree Aspherical and Two XA Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":31054034239561,"sku":"LENSOE1635GM","price":42999.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/sony-fe-16-35mm-f2-8-gm-lens-cameratek_973.jpg?v=1596651495"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\" itemprop=\"description\"\u003e\n\u003ch3 data-start=\"0\" data-end=\"110\"\u003e\u003cstrong data-start=\"0\" data-end=\"110\"\u003eSony FE 70-200mm f\/2.8 GM OSS Lens – Professional Telephoto Zoom for Unmatched Sharpness, Speed, and Bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"112\" data-end=\"1518\"\u003eThe Sony FE 70-200mm f\/2.8 GM OSS Lens is a flagship professional telephoto zoom engineered for photographers and videographers who demand uncompromising image quality, speed, and reliability. Designed for Sony E-mount full-frame cameras, this G Master lens delivers exceptional edge-to-edge sharpness and outstanding resolution, combined with smooth, creamy bokeh thanks to its advanced 11-blade circular diaphragm. The constant f\/2.8 aperture ensures superior low-light performance and precise depth of field control, making it perfect for portraits, sports, wildlife, weddings, and cinematic video. Its premium optical construction—featuring an XA element, aspherical elements, ED and Super ED glass—effectively minimizes chromatic aberrations, distortion, and color fringing. Sony’s Nano AR Coating enhances contrast and clarity by reducing flare and ghosting, even in harsh lighting. Built for speed, the dual linear motor and Super Sonic Wave Motor autofocus system delivers fast, silent, and highly accurate performance for both stills and video. Optical SteadyShot image stabilization ensures sharp handheld shots, especially at longer focal lengths. With a rugged, dust- and moisture-resistant magnesium alloy body and professional-grade controls, this lens is designed to perform reliably in demanding shooting environments, making it an essential tool for professionals seeking top-tier results.\u003c\/p\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1525\" data-end=\"1545\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1545\"\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1547\" data-end=\"3482\" data-is-only-node=\"\" data-is-last-node=\"\"\u003e\n\u003cli data-section-id=\"8h1ukf\" data-start=\"1547\" data-end=\"1690\"\u003e\n\u003cstrong data-start=\"1549\" data-end=\"1582\"\u003e70-200mm Telephoto Zoom Range\u003c\/strong\u003e – Offers versatile framing for portraits, sports, wildlife, and events without the need to switch lenses.\u003c\/li\u003e\n\u003cli data-section-id=\"139b4vx\" data-start=\"1692\" data-end=\"1841\"\u003e\n\u003cstrong data-start=\"1694\" data-end=\"1721\"\u003eConstant f\/2.8 Aperture\u003c\/strong\u003e – Provides consistent exposure across the zoom range with excellent low-light performance and shallow depth of field.\u003c\/li\u003e\n\u003cli data-section-id=\"1e3o4ns\" data-start=\"1843\" data-end=\"1987\"\u003e\n\u003cstrong data-start=\"1845\" data-end=\"1872\"\u003eG Master Optical Design\u003c\/strong\u003e – Combines XA, aspherical, ED, and Super ED elements to deliver superior sharpness while minimizing aberrations.\u003c\/li\u003e\n\u003cli data-section-id=\"1kvgbyc\" data-start=\"1989\" data-end=\"2106\"\u003e\n\u003cstrong data-start=\"1991\" data-end=\"2022\"\u003e11-Blade Circular Diaphragm\u003c\/strong\u003e – Creates smooth, natural bokeh with beautifully rounded out-of-focus highlights.\u003c\/li\u003e\n\u003cli data-section-id=\"1q878cl\" data-start=\"2108\" data-end=\"2235\"\u003e\n\u003cstrong data-start=\"2110\" data-end=\"2129\"\u003eNano AR Coating\u003c\/strong\u003e – Reduces flare and ghosting to improve contrast and color accuracy in challenging lighting conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"1r6urbu\" data-start=\"2237\" data-end=\"2379\"\u003e\n\u003cstrong data-start=\"2239\" data-end=\"2264\"\u003eFast Autofocus System\u003c\/strong\u003e – Dual Linear Motors and Super Sonic Wave Motor ensure quick, precise, and quiet autofocus for stills and video.\u003c\/li\u003e\n\u003cli data-section-id=\"c165zp\" data-start=\"2381\" data-end=\"2511\"\u003e\n\u003cstrong data-start=\"2383\" data-end=\"2419\"\u003eOptical SteadyShot Stabilization\u003c\/strong\u003e – Minimizes camera shake for sharper handheld images, especially at longer focal lengths.\u003c\/li\u003e\n\u003cli data-section-id=\"2y9wj4\" data-start=\"2513\" data-end=\"2647\"\u003e\n\u003cstrong data-start=\"2515\" data-end=\"2546\"\u003eVideo-Optimized Performance\u003c\/strong\u003e – Features reduced focus breathing and silent AF operation for smooth, professional video capture.\u003c\/li\u003e\n\u003cli data-section-id=\"1ijsm7e\" data-start=\"2649\" data-end=\"2778\"\u003e\n\u003cstrong data-start=\"2651\" data-end=\"2683\"\u003e0.96m Minimum Focus Distance\u003c\/strong\u003e – Enables detailed close-up shooting with excellent clarity and a 0.25x magnification ratio.\u003c\/li\u003e\n\u003cli data-section-id=\"120yojb\" data-start=\"2780\" data-end=\"2903\"\u003e\n\u003cstrong data-start=\"2782\" data-end=\"2814\"\u003eMagnesium Alloy Construction\u003c\/strong\u003e – Lightweight yet durable design built for professional use and long-term reliability.\u003c\/li\u003e\n\u003cli data-section-id=\"8278qc\" data-start=\"2905\" data-end=\"3016\"\u003e\n\u003cstrong data-start=\"2907\" data-end=\"2937\"\u003eDust \u0026amp; Moisture Resistance\u003c\/strong\u003e – Sealed design protects against harsh weather and environmental conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"1t4d3lv\" data-start=\"3018\" data-end=\"3141\"\u003e\n\u003cstrong data-start=\"3020\" data-end=\"3044\"\u003eCustom Lens Controls\u003c\/strong\u003e – Includes focus hold buttons, focus range limiter, and AF\/MF switches for enhanced usability.\u003c\/li\u003e\n\u003cli data-section-id=\"14p0r8x\" data-start=\"3143\" data-end=\"3252\"\u003e\n\u003cstrong data-start=\"3145\" data-end=\"3180\"\u003eInternal Zoom \u0026amp; Focus Mechanism\u003c\/strong\u003e – Maintains consistent lens length for improved balance and handling.\u003c\/li\u003e\n\u003cli data-section-id=\"1fswd75\" data-start=\"3254\" data-end=\"3375\"\u003e\n\u003cstrong data-start=\"3256\" data-end=\"3283\"\u003eRemovable Tripod Collar\u003c\/strong\u003e – Allows quick switching between portrait and landscape orientation with secure mounting.\u003c\/li\u003e\n\u003cli data-section-id=\"15ls3aq\" data-start=\"3377\" data-end=\"3482\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"3379\" data-end=\"3401\"\u003e77mm Filter Thread\u003c\/strong\u003e – Compatible with a wide range of professional filters for creative flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 70-200mm f\/2.8 GM OSS Zoom Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH145 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F77S 77mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":31054067171401,"sku":"4548736038417","price":45995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-70-200mm-f2-8-gm-oss-lens-1.webp?v=1777899929"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003ch3 data-start=\"0\" data-end=\"1172\"\u003e\u003cstrong\u003eSony FE 50mm f\/1.8 Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1172\"\u003eExperience beautiful image quality, stunning background blur, and lightweight versatility with the Sony FE 50mm f\/1.8 Full-Frame Prime Lens — the ideal everyday companion for Sony E-mount users. Compact, affordable, and powerful, this bright f\/1.8 aperture lens delivers exceptional low-light performance and smooth, creamy bokeh that makes portraits, street scenes, and travel photography come alive with depth and dimension. Its refined double-gauss optical design and aspherical element ensure edge-to-edge sharpness, lifelike textures, and minimal aberration, while the DC autofocus motor provides fast, accurate, and whisper-quiet focusing — perfect for both stills and video shooting. Weighing only 186g, the FE 50mm f\/1.8 is remarkably portable, offering superb handling when paired with Sony’s compact Alpha mirrorless cameras. Designed with a durable metal mount and a 7-blade circular diaphragm, this lens produces stunningly smooth bokeh and reliable optical performance that make it a must-have standard prime for creators who demand clarity, depth, and everyday usability in a lightweight form.\u003c\/p\u003e\n\u003ch3 data-start=\"1179\" data-end=\"1249\"\u003e\u003cstrong data-start=\"1186\" data-end=\"1249\"\u003eKey Features – Sony FE 50mm f\/1.8 Full-Frame Prime Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1251\" data-end=\"3060\"\u003e\n\u003cli data-start=\"1251\" data-end=\"1403\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1253\" data-end=\"1286\"\u003eBright f\/1.8 Maximum Aperture\u003c\/strong\u003e – Delivers outstanding low-light performance and exquisite shallow depth of field for dreamy, blurred backgrounds.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1404\" data-end=\"1563\"\u003e\n\u003cp data-start=\"1406\" data-end=\"1563\"\u003e\u003cstrong data-start=\"1406\" data-end=\"1442\"\u003eFull-Frame E-Mount Compatibility\u003c\/strong\u003e – Optimized for Sony full-frame mirrorless cameras, providing sharp, clear, and detailed images from corner to corner.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1564\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1566\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1598\"\u003eCompact \u0026amp; Lightweight Design\u003c\/strong\u003e – Weighs only 186 grams, offering perfect balance and portability for on-the-go photography and travel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1709\" data-end=\"1888\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1888\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1738\"\u003eAdvanced Optical Design\u003c\/strong\u003e – Incorporates one aspherical element and a double-gauss configuration to reduce spherical aberrations and distortion for superior clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1889\" data-end=\"2056\"\u003e\n\u003cp data-start=\"1891\" data-end=\"2056\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1918\"\u003eSmooth, Quiet Autofocus\u003c\/strong\u003e – Equipped with a DC autofocus motor that ensures fast, precise, and near-silent focusing — ideal for photo and video applications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2057\" data-end=\"2189\"\u003e\n\u003cp data-start=\"2059\" data-end=\"2189\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2089\"\u003e7-Blade Circular Diaphragm\u003c\/strong\u003e – Creates naturally rounded, soft bokeh and pleasing out-of-focus highlights for cinematic depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2190\" data-end=\"2351\"\u003e\n\u003cp data-start=\"2192\" data-end=\"2351\"\u003e\u003cstrong data-start=\"2192\" data-end=\"2229\"\u003eExceptional Low-Light Performance\u003c\/strong\u003e – The large aperture enables handheld shooting in dim interiors or nighttime environments without increasing ISO noise.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2352\" data-end=\"2471\"\u003e\n\u003cp data-start=\"2354\" data-end=\"2471\"\u003e\u003cstrong data-start=\"2354\" data-end=\"2381\"\u003eLifelike Detail \u0026amp; Color\u003c\/strong\u003e – Delivers natural tones, fine textures, and smooth gradations across the entire frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2472\" data-end=\"2608\"\u003e\n\u003cp data-start=\"2474\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2474\" data-end=\"2502\"\u003eDurable Metal Lens Mount\u003c\/strong\u003e – Provides robust construction and a premium feel for long-term reliability and consistent performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2609\" data-end=\"2749\"\u003e\n\u003cp data-start=\"2611\" data-end=\"2749\"\u003e\u003cstrong data-start=\"2611\" data-end=\"2636\"\u003ePerfect Everyday Lens\u003c\/strong\u003e – A versatile 50mm focal length makes it ideal for portraits, lifestyle, travel, food, and street photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2750\" data-end=\"2897\"\u003e\n\u003cp data-start=\"2752\" data-end=\"2897\"\u003e\u003cstrong data-start=\"2752\" data-end=\"2799\"\u003eEnhanced Portability for Sony Alpha Cameras\u003c\/strong\u003e – Pairs seamlessly with compact Sony Alpha mirrorless bodies, maintaining balance and mobility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2898\" data-end=\"3060\"\u003e\n\u003cp data-start=\"2900\" data-end=\"3060\"\u003e\u003cstrong data-start=\"2900\" data-end=\"2938\"\u003eGreat Value for Full-Frame Quality\u003c\/strong\u003e – Offers professional-grade optics and performance at an affordable price, perfect for beginners and enthusiasts alike.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"cashback2019\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 50mm f\/1.8 Prime Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH146 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F49S 49mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":31054069596233,"sku":"4548736033092","price":5795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/sony-fe-50mm-f1-8-lens-cameratek_149.jpg?v=1596651618"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7S III Mirrorless Digital Camera (Body Only)","description":"\u003ch3 data-start=\"0\" data-end=\"1456\"\u003e\u003cstrong\u003eSony Alpha a7S III Mirrorless Digital Camera (Body Only)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1456\"\u003eThe Sony Alpha A7S III Mirrorless Camera with its 12.1MP full-frame Exmor R CMOS sensor is a cinematic powerhouse engineered for professionals who demand extraordinary video and photo performance in any lighting condition. Designed for filmmakers and content creators, this compact 35mm full-frame camera delivers stunning 4K video at 120fps (4:2:2 10-bit), Full HD at 240fps, and 16-bit RAW output via HDMI for unparalleled color depth and dynamic range. Powered by the next-generation BIONZ XR image processor, which is 8x faster than its predecessor, the A7S III ensures lightning-fast readout, incredible low-light sensitivity up to ISO 409,600, and breathtaking image detail with minimal noise. Its advanced 759-point Fast Hybrid AF system with Real-time Eye AF and 425 contrast points guarantees 92% coverage for precise subject tracking, even in challenging scenes. Built to perform under pressure, it features a redesigned cooling system for unlimited 4K recording, dual CFexpress Type A \/ SD card slots, and the world’s highest-resolution 9.44M-dot OLED viewfinder for crystal-clear monitoring. Combined with a 5-axis in-body image stabilization system, fully articulating 3.0” touchscreen, and durable magnesium alloy body, the Sony A7S III redefines professional filmmaking and low-light photography—delivering true creative freedom without compromise.\u003c\/p\u003e\n\u003ch3 data-start=\"1463\" data-end=\"1529\"\u003e\u003cstrong data-start=\"1470\" data-end=\"1529\"\u003eKey Features – Sony Alpha A7S III Mirrorless Camera\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1531\" data-end=\"4387\"\u003e\n\u003cli data-start=\"1531\" data-end=\"1682\"\u003e\n\u003cp data-start=\"1533\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1574\"\u003e12.1MP Full-Frame Exmor R CMOS Sensor\u003c\/strong\u003e – Backside-illuminated design for twice the readout speed, superior detail, and low noise in every frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1683\" data-end=\"1862\"\u003e\n\u003cp data-start=\"1685\" data-end=\"1862\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1733\"\u003eBIONZ XR Image Processing Engine (8x Faster)\u003c\/strong\u003e – Delivers exceptional color accuracy, faster image rendering, and reduced rolling shutter for professional-grade performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1863\" data-end=\"2010\"\u003e\n\u003cp data-start=\"1865\" data-end=\"2010\"\u003e\u003cstrong data-start=\"1865\" data-end=\"1915\"\u003e4K Video Recording up to 120fps (4:2:2 10-bit)\u003c\/strong\u003e – Capture ultra-smooth cinematic footage with incredible dynamic range and rich color depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2011\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2013\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2013\" data-end=\"2055\"\u003e16-Bit RAW Output via HDMI (Up to 60p)\u003c\/strong\u003e – External recording for unmatched post-production flexibility and superior tonal gradation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2151\" data-end=\"2266\"\u003e\n\u003cp data-start=\"2153\" data-end=\"2266\"\u003e\u003cstrong data-start=\"2153\" data-end=\"2184\"\u003eFull HD Recording at 240fps\u003c\/strong\u003e – Perfect for slow-motion cinematography with crisp detail and smooth playback.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2267\" data-end=\"2406\"\u003e\n\u003cp data-start=\"2269\" data-end=\"2406\"\u003e\u003cstrong data-start=\"2269\" data-end=\"2314\"\u003eBase ISO 160 (S-Log3) and Max ISO 409,600\u003c\/strong\u003e – Industry-leading low-light performance for clean, noise-free images in any environment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2407\" data-end=\"2539\"\u003e\n\u003cp data-start=\"2409\" data-end=\"2539\"\u003e\u003cstrong data-start=\"2409\" data-end=\"2472\"\u003eAdvanced 759-Point Phase Detection AF + 425 Contrast Points\u003c\/strong\u003e – Covers 92% of the frame with ultra-fast and accurate focusing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2540\" data-end=\"2676\"\u003e\n\u003cp data-start=\"2542\" data-end=\"2676\"\u003e\u003cstrong data-start=\"2542\" data-end=\"2579\"\u003eReal-time Eye AF (Human \u0026amp; Animal)\u003c\/strong\u003e – AI-powered autofocus maintains pin-sharp focus on eyes during motion or low-light recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2677\" data-end=\"2827\"\u003e\n\u003cp data-start=\"2679\" data-end=\"2827\"\u003e\u003cstrong data-start=\"2679\" data-end=\"2743\"\u003e5-Axis SteadyShot INSIDE Image Stabilization (Up to 5 Stops)\u003c\/strong\u003e – Compensates for handheld shake and delivers steady, blur-free video and stills.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2828\" data-end=\"2951\"\u003e\n\u003cp data-start=\"2830\" data-end=\"2951\"\u003e\u003cstrong data-start=\"2830\" data-end=\"2859\"\u003eActive Mode Stabilization\u003c\/strong\u003e – Provides enhanced steadiness with only a 10% crop while maintaining full 4K resolution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2952\" data-end=\"3075\"\u003e\n\u003cp data-start=\"2954\" data-end=\"3075\"\u003e\u003cstrong data-start=\"2954\" data-end=\"3001\"\u003e9.44M-Dot OLED Viewfinder (QXGA Resolution)\u003c\/strong\u003e – World’s highest-resolution EVF offering stunning clarity and realism.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3076\" data-end=\"3226\"\u003e\n\u003cp data-start=\"3078\" data-end=\"3226\"\u003e\u003cstrong data-start=\"3078\" data-end=\"3128\"\u003e3.0\" Fully Articulating Vari-Angle Touchscreen\u003c\/strong\u003e – Ideal for vlogging, self-recording, and dynamic shooting angles with full touch menu control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3227\" data-end=\"3369\"\u003e\n\u003cp data-start=\"3229\" data-end=\"3369\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3280\"\u003ePassive Cooling System with Unlimited Recording\u003c\/strong\u003e – Prevents overheating during long 4K recording sessions, ensuring reliability on set.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3370\" data-end=\"3515\"\u003e\n\u003cp data-start=\"3372\" data-end=\"3515\"\u003e\u003cstrong data-start=\"3372\" data-end=\"3420\"\u003eDual CFexpress Type A \/ SD UHS-II Card Slots\u003c\/strong\u003e – Flexible media compatibility for high-speed data transfer and extended recording sessions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3516\" data-end=\"3649\"\u003e\n\u003cp data-start=\"3518\" data-end=\"3649\"\u003e\u003cstrong data-start=\"3518\" data-end=\"3568\"\u003e10 fps Continuous Shooting with AF\/AE Tracking\u003c\/strong\u003e – Capture fast-moving subjects with consistent exposure and pinpoint accuracy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3650\" data-end=\"3791\"\u003e\n\u003cp data-start=\"3652\" data-end=\"3791\"\u003e\u003cstrong data-start=\"3652\" data-end=\"3705\"\u003eProfessional Color Profiles (S-Log2, S-Log3, HLG)\u003c\/strong\u003e – Achieve cinematic tones and HDR workflow flexibility for post-production grading.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3792\" data-end=\"3925\"\u003e\n\u003cp data-start=\"3794\" data-end=\"3925\"\u003e\u003cstrong data-start=\"3794\" data-end=\"3831\"\u003eMagnesium Alloy Body Construction\u003c\/strong\u003e – Durable, lightweight chassis designed for professional field use and long shooting hours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3926\" data-end=\"4062\"\u003e\n\u003cp data-start=\"3928\" data-end=\"4062\"\u003e\u003cstrong data-start=\"3928\" data-end=\"3982\"\u003eBuilt-in Wi-Fi (2.4\/5GHz) \u0026amp; Remote Control Support\u003c\/strong\u003e – Enables instant file transfer, live tethering, and wireless camera control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4063\" data-end=\"4201\"\u003e\n\u003cp data-start=\"4065\" data-end=\"4201\"\u003e\u003cstrong data-start=\"4065\" data-end=\"4099\"\u003eHigh-Capacity NP-FZ100 Battery\u003c\/strong\u003e – Delivers up to 600 shots or 95 minutes of 4K video per charge for extended production capability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4202\" data-end=\"4387\"\u003e\n\u003cp data-start=\"4204\" data-end=\"4387\"\u003e\u003cstrong data-start=\"4204\" data-end=\"4257\"\u003eIdeal for Filmmakers, Vloggers \u0026amp; Content Creators\u003c\/strong\u003e – A full-frame camera that merges exceptional image quality, powerful video features, and reliable performance in any scenario.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7S III Mirrorless Digital Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony BC-QZ1 Battery Charger\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003cli\u003eCable Protector\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iFXJoHsymnA\" title=\"Sony A7sIII CINEMATIC Launch Video - NO LIMITS\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":31725399048265,"sku":"4548736121362","price":72995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyAlphaa7SIIIMirrorlessDigitalCamera_BodyOnly.jpg?v=1661330953"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens-e-mount-r11-500-sony-cashback","title":"Sony FE 24-70mm f\/2.8 GM Lens (E Mount)","description":"\u003cp data-start=\"78\" data-end=\"540\"\u003eUnlock professional-grade performance with the Sony FE 24-70mm f\/2.8 GM, a premium standard zoom lens engineered for E-mount full-frame mirrorless cameras. Designed for versatility, this wide-angle to short telephoto lens features a constant f\/2.8 aperture, ensuring consistent brightness and exceptional depth of field control across the entire zoom range—ideal for low-light photography, portraits, landscapes, events, and video production. The advanced optical construction includes one XA (extreme aspherical), two aspherical, one ED, and one Super ED element, delivering razor-sharp clarity, reduced chromatic aberration, and stunning image quality from edge to edge. A Nano AR Coating minimizes flare and ghosting, enhancing contrast and color accuracy, even in harsh lighting. Fast, accurate, and near-silent autofocus is driven by Sony’s Direct Drive SSM (Super Sonic wave Motor), making it perfect for both stills and cinematic video. Built for the real world, the lens offers dust- and moisture-resistant sealing, plus pro-level ergonomics like a focus hold button and rubberized control rings for superior tactile control. Whether you're a professional photographer or a serious enthusiast, the Sony 24-70mm f\/2.8 GM is the ultimate all-in-one lens for superior image performance, reliable handling, and creative flexibility.\u003c\/p\u003e\n\u003cp\u003eKey features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"122\" data-end=\"169\"\u003e\n\u003cp data-start=\"124\" data-end=\"169\"\u003eSony FE 24-70mm f\/2.8 GM standard zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"170\" data-end=\"223\"\u003e\n\u003cp data-start=\"172\" data-end=\"223\"\u003eConstant f\/2.8 aperture for low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"269\"\u003e\n\u003cp data-start=\"226\" data-end=\"269\"\u003eWide-angle to short telephoto versatility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"270\" data-end=\"320\"\u003e\n\u003cp data-start=\"272\" data-end=\"320\"\u003eE-mount lens for full-frame mirrorless cameras\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"321\" data-end=\"372\"\u003e\n\u003cp data-start=\"323\" data-end=\"372\"\u003eG Master lens with advanced optical performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"373\" data-end=\"435\"\u003e\n\u003cp data-start=\"375\" data-end=\"435\"\u003eXA (extreme aspherical) element for edge-to-edge sharpness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"515\"\u003e\n\u003cp data-start=\"438\" data-end=\"515\"\u003eExtra-low dispersion (ED \u0026amp; Super ED) glass for reduced chromatic aberration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"516\" data-end=\"571\"\u003e\n\u003cp data-start=\"518\" data-end=\"571\"\u003eNano AR Coating to minimize lens flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"572\" data-end=\"620\"\u003e\n\u003cp data-start=\"574\" data-end=\"620\"\u003eHigh-resolution, high-contrast image quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"621\" data-end=\"675\"\u003e\n\u003cp data-start=\"623\" data-end=\"675\"\u003eIdeal for portraits, events, landscapes, and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"676\" data-end=\"731\"\u003e\n\u003cp data-start=\"678\" data-end=\"731\"\u003eSmooth, fast, and silent Direct Drive SSM autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"732\" data-end=\"805\"\u003e\n\u003cp data-start=\"734\" data-end=\"805\"\u003eProfessional lens controls: focus hold button, zoom lock, mode switch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"874\"\u003e\n\u003cp data-start=\"808\" data-end=\"874\"\u003eDust- and moisture-resistant construction for reliable field use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"875\" data-end=\"919\"\u003e\n\u003cp data-start=\"877\" data-end=\"919\"\u003eExceptional bokeh with high image detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"920\" data-end=\"975\"\u003e\n\u003cp data-start=\"922\" data-end=\"975\"\u003ePerfect lens for high-resolution Sony camera bodies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"976\" data-end=\"1050\"\u003e\n\u003cp data-start=\"978\" data-end=\"1050\"\u003ePremium standard zoom for professional photographers and videographers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM Zoom Lens\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eALC-SH141 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39389523673161,"sku":"4548736019522","price":35999.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyFE24-70mmf2.8GMLens.jpg?v=1629460692"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens-r6-500-sony-cashback","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003ch3 data-end=\"1386\" data-start=\"0\"\u003e\u003cstrong\u003eSony FE 24mm f\/1.4 GM Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1386\" data-start=\"0\"\u003eThe Sony FE 24mm f\/1.4 GM Lens is a premium ultra-wide-angle prime lens engineered for professionals who demand exceptional sharpness, speed, and creative control in both photography and videography. Designed for Sony E-mount full-frame cameras, this G Master lens delivers outstanding corner-to-corner resolution even at its wide f\/1.4 aperture, making it ideal for landscapes, astrophotography, architecture, and low-light shooting. Its advanced optical design incorporates two extreme aspherical (XA) elements and three extra-low dispersion (ED) elements to effectively eliminate distortion, coma, and chromatic aberration, ensuring crisp, high-contrast images across the frame. Sony’s Nano AR coating minimizes flare and ghosting for superior clarity in challenging lighting conditions, while the 11-blade rounded diaphragm produces beautifully smooth, natural bokeh. The lightweight yet robust build, combined with a high-power Direct Drive Super Sonic Wave Motor (DDSSM), delivers fast, precise, and near-silent autofocus performance. With professional features like a de-clickable aperture ring, customizable focus hold button, internal focusing, and dust- and moisture-resistant construction, the Sony FE 24mm f\/1.4 GM stands out as a versatile, high-performance lens for creators who refuse to compromise on image quality or reliability.\u003c\/p\u003e\n\u003ch3 data-end=\"1409\" data-start=\"1388\"\u003e\u003cstrong data-end=\"1409\" data-start=\"1388\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"1410\"\u003e\n\u003cli data-end=\"1536\" data-start=\"1410\" data-section-id=\"eauz3a\"\u003e\n\u003cp data-end=\"1536\" data-start=\"1412\"\u003e\u003cstrong data-end=\"1442\" data-start=\"1412\"\u003eUltra-Fast f\/1.4 Aperture:\u003c\/strong\u003e Exceptional low-light performance and superior depth of field control for creative shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1690\" data-start=\"1537\" data-section-id=\"24xkaw\"\u003e\n\u003cp data-end=\"1690\" data-start=\"1539\"\u003e\u003cstrong data-end=\"1571\" data-start=\"1539\"\u003eG Master Optical Excellence:\u003c\/strong\u003e Two XA elements and three ED elements deliver outstanding sharpness with minimal distortion and chromatic aberration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1814\" data-start=\"1691\" data-section-id=\"18mkcqx\"\u003e\n\u003cp data-end=\"1814\" data-start=\"1693\"\u003e\u003cstrong data-end=\"1734\" data-start=\"1693\"\u003eStunning Corner-to-Corner Resolution:\u003c\/strong\u003e Maintains high image quality across the entire frame, even wide open at f\/1.4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1929\" data-start=\"1815\" data-section-id=\"1s0zze\"\u003e\n\u003cp data-end=\"1929\" data-start=\"1817\"\u003e\u003cstrong data-end=\"1846\" data-start=\"1817\"\u003eBeautiful 11-Blade Bokeh:\u003c\/strong\u003e Rounded diaphragm creates smooth, creamy background blur with natural highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2045\" data-start=\"1930\" data-section-id=\"8yts49\"\u003e\n\u003cp data-end=\"2045\" data-start=\"1932\"\u003e\u003cstrong data-end=\"1952\" data-start=\"1932\"\u003eNano AR Coating:\u003c\/strong\u003e Effectively reduces flare and ghosting for enhanced contrast and clarity in backlit scenes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2153\" data-start=\"2046\" data-section-id=\"eb9hxf\"\u003e\n\u003cp data-end=\"2153\" data-start=\"2048\"\u003e\u003cstrong data-end=\"2079\" data-start=\"2048\"\u003eHigh-Speed DDSSM Autofocus:\u003c\/strong\u003e Fast, precise, and ultra-quiet focusing ideal for both stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2269\" data-start=\"2154\" data-section-id=\"aucehu\"\u003e\n\u003cp data-end=\"2269\" data-start=\"2156\"\u003e\u003cstrong data-end=\"2187\" data-start=\"2156\"\u003eDe-Clickable Aperture Ring:\u003c\/strong\u003e Seamless transition between clicked (photo) and smooth (video) aperture control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2382\" data-start=\"2270\" data-section-id=\"d4u51e\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2272\"\u003e\u003cstrong data-end=\"2307\" data-start=\"2272\"\u003eCustomizable Focus Hold Button:\u003c\/strong\u003e Assign secondary functions for improved workflow and shooting efficiency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2478\" data-start=\"2383\" data-section-id=\"tvwt5d\"\u003e\n\u003cp data-end=\"2478\" data-start=\"2385\"\u003e\u003cstrong data-end=\"2414\" data-start=\"2385\"\u003eInternal Focus Mechanism:\u003c\/strong\u003e Maintains lens balance and enhances handling during operation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2584\" data-start=\"2479\" data-section-id=\"1e66ww5\"\u003e\n\u003cp data-end=\"2584\" data-start=\"2481\"\u003e\u003cstrong data-end=\"2514\" data-start=\"2481\"\u003eCompact \u0026amp; Lightweight Design:\u003c\/strong\u003e Weighs only 445g, making it one of the lightest lenses in its class\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2695\" data-start=\"2585\" data-section-id=\"1vw7pqy\"\u003e\n\u003cp data-end=\"2695\" data-start=\"2587\"\u003e\u003cstrong data-end=\"2618\" data-start=\"2587\"\u003eDurable Professional Build:\u003c\/strong\u003e Dust- and moisture-resistant construction for reliable outdoor performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2791\" data-start=\"2696\" data-section-id=\"drezgq\"\u003e\n\u003cp data-end=\"2791\" data-start=\"2698\"\u003e\u003cstrong data-end=\"2732\" data-start=\"2698\"\u003eFluorine-Coated Front Element:\u003c\/strong\u003e Repels water, oil, and fingerprints for easy maintenance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2897\" data-start=\"2792\" data-section-id=\"4uj1lu\"\u003e\n\u003cp data-end=\"2897\" data-start=\"2794\"\u003e\u003cstrong data-end=\"2824\" data-start=\"2794\"\u003eClose Focusing Capability:\u003c\/strong\u003e Minimum focus distance of 24cm for versatile wide-angle close-up shots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"2995\" data-start=\"2898\" data-section-id=\"1lc9f2b\"\u003e\n\u003cp data-is-last-node=\"\" data-end=\"2995\" data-start=\"2900\"\u003e\u003cstrong data-end=\"2930\" data-start=\"2900\"\u003e67mm Filter Compatibility:\u003c\/strong\u003e Supports a wide range of filters for creative and protective use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/85hNcM_Zgng\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39389541367881,"sku":"4548736083981","price":31495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyFE24mmf1.4GMLens.jpg?v=1629461182"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens-r9-000-sony-cashback","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM lens is built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest f\/1.4 aperture setting. It is the perfect short telephoto portrait lens and features outstanding sharpness and magnificent bokeh. Not just great for stills, the aperture of the Sony FE 85mm f\/1.4 GM lens can be de-clicked for smooth, progressive, and silent aperture switching; making it an excellent choice for video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eOne XA Element and Three ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNano AR Coating\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eLinear Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39389557522505,"sku":"LENSOE85F14GM","price":28495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyFE85mmf1.4GMLens2.jpg?v=1629462131"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cdiv data-mce-fragment=\"1\" id=\"orms-product-description\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Sony FE 14mm f\/1.8 GM Lens is an ultra-wide-angle prime lens that's designed for Sony Full-Frame E-mount Mirrorless cameras, being ideal for photographers wanting to capture beautiful landscapes, nature, architecture, and astrophotography shots.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe wide-angle 14mm from Sony offers an extremely fast, versatile performance throughout its focal length. The lens features quite a variety of advanced specifications to ensure that immaculate image quality is constantly delivered when photographing, which is all thanks to enhancing optics that includes one super ED element to reduce chromatic aberrations, and two XA (extreme aspherical) elements to effectively control spherical aberrations to achieve a high degree of image sharpness and clarity. Other features include a Nano AR II coating to limit ghosting from occurring and lens flare, an XD Linear Motor System that utilises two separate motors to achieve really fast and quiet focus, a minimum focus distance of 25cm, dust- and moisture-sealed design and fluorine-coated outer elements that's been applied to the optics to support shooting in inclement weather conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product attribute overview\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"value std\" itemprop=\"description\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAperture Range: f\/1.8 to f\/16\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTwo XA Elements, One Super ED Element\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/R3BP4YEkdas\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39411203276873,"sku":"LENSOE14F18GM","price":31495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyFE14mmf1.8GMLens3.jpg?v=1632130961"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch3 data-start=\"0\" data-end=\"1424\"\u003e\u003cstrong\u003eSony Alpha A7 IV Mirrorless Digital Camera (Body Only)\u003cimg\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1424\"\u003eThe Sony Alpha A7 IV Mirrorless Digital Camera is the ultimate hybrid powerhouse built for professional photographers, filmmakers, and content creators who demand cutting-edge image quality and performance. Equipped with a newly developed 33MP Full-Frame Exmor R BSI CMOS Sensor and the flagship BIONZ XR processor, the A7 IV delivers breathtaking clarity, low noise, and an incredible 15-stop dynamic range for lifelike detail in every frame. Designed for versatility, it supports 10fps continuous shooting, real-time Eye AF for humans, animals, and birds, and advanced video capabilities including 4K 60p 10-bit recording, S-Cinetone color profile, and S-Log3 gamma for cinematic results. Its 5.5-stop in-body 5-axis stabilization ensures smooth handheld shots, while the 759-point Fast Hybrid AF system tracks subjects with unmatched precision. Featuring a 3.68M-dot OLED Tru-Finder EVF, fully articulating touchscreen, dual card slots, and USB 3.2 Type-C live streaming support, the Sony A7 IV delivers a seamless workflow for professionals who create both stunning stills and dynamic video content. With robust connectivity, advanced autofocus tools, and a durable ergonomic design, the Sony A7 IV redefines what a full-frame mirrorless camera can do—making it the perfect hybrid solution for creators who want it all.\u003c\/p\u003e\n\u003ch3 data-start=\"1431\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1448\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"418\" data-end=\"686\"\u003e\n\u003cp data-start=\"420\" data-end=\"686\"\u003e\u003cstrong data-start=\"423\" data-end=\"467\"\u003e33MP Full-Frame Exmor R BSI CMOS Sensor:\u003c\/strong\u003e Newly developed back-illuminated sensor delivers ultra-sharp, low-noise images with lifelike color reproduction and an impressive 15-stop dynamic range, ensuring exceptional detail in both highlights and shadows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"688\" data-end=\"963\"\u003e\n\u003cp data-start=\"690\" data-end=\"963\"\u003e\u003cstrong data-start=\"693\" data-end=\"731\"\u003ePowerful BIONZ XR Image Processor:\u003c\/strong\u003e Next-generation processor offers 8x faster performance than its predecessor, enabling 10fps continuous shooting, lightning-fast AF\/AE calculations, and superior overall responsiveness for demanding professional workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1244\"\u003e\n\u003cp data-start=\"967\" data-end=\"1244\"\u003e\u003cstrong data-start=\"971\" data-end=\"1004\"\u003eCinematic 4K Video Recording:\u003c\/strong\u003e Capture 4K 60p 10-bit 4:2:2 video with full pixel readout and 7K oversampling for maximum sharpness. Supports S-Cinetone, S-Log3, and HLG color profiles for Hollywood-grade tonal range, skin tones, and HDR production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1246\" data-end=\"1496\"\u003e\n\u003cp data-start=\"1248\" data-end=\"1496\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1294\"\u003e759-Point Fast Hybrid Autofocus System:\u003c\/strong\u003e Covers\u003cstrong\u003e \u003c\/strong\u003e94% of the image area with advanced AI-based Real-Time Tracking and Real-Time Eye AF for humans, animals, and birds—delivering unmatched precision, even in low light down to -4 EV.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1498\" data-end=\"1713\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1555\"\u003e5.5-Stop 5-Axis SteadyShot INSIDE Stabilization:\u003c\/strong\u003e Built-in image stabilization compensates for five types of camera shake, ensuring crisp stills and smooth video—even during handheld or telephoto shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1715\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1717\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1720\" data-end=\"1762\"\u003eProfessional Video Tools for Creators:\u003c\/strong\u003e Includes Focus Map, Breathing Compensation, and AF Assist (inspired by Sony’s Cinema Line) for refined manual control and seamless focus transitions during cinematic recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1955\" data-end=\"2148\"\u003e\n\u003cp data-start=\"1957\" data-end=\"2148\"\u003e\u003cstrong data-start=\"1960\" data-end=\"1987\"\u003eAdvanced Color Science:\u003c\/strong\u003e Incorporates S-Cinetone technology from Sony’s FX and Venice cinema cameras, providing rich, filmic color depth and natural skin tones directly in-camera.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2150\" data-end=\"2416\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2212\"\u003eHigh-Resolution Viewfinder \u0026amp; Vari-Angle Touchscreen:\u003c\/strong\u003e Features a 3.68M-dot Quad VGA OLED EVF for sharp, true-to-life previews and a 3.0-inch fully articulating 1.03M-dot touchscreen ideal for vlogging, self-recording, and flexible shooting angles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2418\" data-end=\"2661\"\u003e\n\u003cp data-start=\"2420\" data-end=\"2661\"\u003e\u003cstrong data-start=\"2423\" data-end=\"2474\"\u003eDual Memory Card Slots for Workflow Efficiency:\u003c\/strong\u003e Dual slots supporting CFexpress Type A and UHS-II SD cards provide fast data transfer, redundancy options, and reliable performance for both photography and 4K video recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2663\" data-end=\"2937\"\u003e\n\u003cp data-start=\"2665\" data-end=\"2937\"\u003e\u003cstrong data-start=\"2668\" data-end=\"2713\"\u003eNext-Level Connectivity \u0026amp; Live Streaming:\u003c\/strong\u003e Equipped with USB 3.2 Gen 2 Type-C, Full-size HDMI, Wi-Fi (2.4\/5GHz), and Bluetooth, plus 4K UVC\/UAC live streaming via USB—no capture card required—for seamless online broadcasting and remote control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2939\" data-end=\"3167\"\u003e\n\u003cp data-start=\"2941\" data-end=\"3167\"\u003e\u003cstrong data-start=\"2944\" data-end=\"2988\"\u003eLong-Lasting Power \u0026amp; Professional Build:\u003c\/strong\u003e Uses the NP-FZ100 battery for up to 580 shots per charge, enclosed in a durable, weather-sealed magnesium alloy body built to withstand challenging shooting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3169\" data-end=\"3372\"\u003e\n\u003cp data-start=\"3171\" data-end=\"3372\"\u003e\u003cstrong data-start=\"3174\" data-end=\"3198\"\u003eSmart Hybrid Design:\u003c\/strong\u003e Perfect for both photographers and videographers, blending pro-level stills capability with cinema-grade video functionality for the ultimate all-in-one creative tool.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eAC Adaptor and Power Cord\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39430407716937,"sku":"4548736133648","price":51895.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyAlphaa7IVMirrorlessDigitalCamera_BodyOnly.jpg?v=1764320387"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003ch3 class=\"isSelectedEnd\"\u003e\u003cstrong\u003eSony FE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a premium super-telephoto zoom lens engineered for professional wildlife, birding, aviation, motorsport, and sports photographers who demand exceptional reach, outstanding image quality, and reliable performance in the field. Designed for Sony full-frame E-mount cameras, this versatile G Series lens delivers an impressive 200-600mm focal length range, allowing photographers to capture distant subjects with remarkable clarity and precision. Featuring an advanced optical design with five Extra-low Dispersion (ED) elements and one aspherical element, the lens effectively minimises chromatic aberrations, distortion, and colour fringing while maintaining exceptional sharpness and contrast throughout the entire zoom range. Sony’s Nano AR Coating significantly reduces flare and ghosting for superior image quality in challenging lighting conditions, while the fluorine-coated front element resists dust, moisture, fingerprints, and dirt for enhanced durability. The powerful Direct Drive SSM (DDSSM) autofocus system delivers lightning-fast, highly accurate, and near-silent focusing performance, making it ideal for tracking fast-moving wildlife and sporting action. Built-in Optical SteadyShot image stabilisation with multiple stabilisation modes ensures sharp handheld shooting even at extreme focal lengths. The internal zoom mechanism maintains a constant lens length for improved balance and handling, while the 11-blade circular diaphragm creates beautifully smooth and natural G Lens bokeh. Compatible with Sony 1.4x and 2.0x teleconverters, the lens can extend its reach up to an incredible 1200mm while maintaining outstanding image quality and autofocus performance. With professional-grade weather-sealed construction, customisable controls, focus range limiter, zoom torque adjustment, and exceptional optical performance, the Sony FE 200-600mm f\/5.6-6.3 G OSS is the ultimate super-telephoto zoom solution for photographers seeking maximum reach, versatility, and reliability.\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Features:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"true\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e200-600mm Super-Telephoto Zoom Range\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Capture distant wildlife, birds, aircraft, sports, and action subjects with exceptional flexibility and outstanding reach across the entire zoom range.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCompatible with Sony Teleconverters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports optional 1.4x and 2.0x teleconverters, extending focal length up to 840mm or an incredible 1200mm while maintaining impressive image quality and autofocus performance.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAdvanced Optical Design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Incorporates five ED (Extra-low Dispersion) elements and one aspherical element to reduce chromatic aberration, distortion, and colour fringing for superior image clarity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOutstanding Resolution and Sharpness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers exceptional edge-to-edge sharpness and high-resolution performance throughout the entire focal length range.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSony Nano AR Coating\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Minimises flare, ghosting, and unwanted reflections to maintain high contrast and excellent image quality in backlit and challenging lighting conditions.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFluorine-Coated Front Element\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Repels water, oil, dust, and fingerprints for easier cleaning and enhanced durability during outdoor shooting.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDirect Drive SSM (DDSSM) Autofocus System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides extremely fast, accurate, and quiet autofocus performance for tracking wildlife, birds in flight, and fast-moving sports subjects.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOptical SteadyShot Image Stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Built-in stabilisation reduces camera shake for sharper handheld images at super-telephoto focal lengths.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThree-Mode Stabilisation System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Includes dedicated stabilisation modes for standard shooting, panning shots, and enhanced viewfinder stabilisation when tracking erratic movement.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eInternal Zoom Mechanism\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Maintains the same lens length throughout the zoom range, providing improved balance, handling, and stability during shooting.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eInternal Focus System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Ensures fast focusing performance while maintaining the lens's overall balance and handling characteristics.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e11-Blade Circular Diaphragm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Produces smooth, creamy, and natural G Lens bokeh with beautiful background separation and subject isolation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProfessional G Lens Image Quality\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers stunning colour reproduction, contrast, and detail that meet the demands of professional photographers.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDust and Moisture-Resistant Construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Designed to withstand challenging outdoor environments, making it ideal for wildlife, nature, and sports photography.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFocus Range Limiter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Improves autofocus speed and efficiency by restricting focus distances when shooting specific subjects.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThree Customisable Focus Hold Buttons\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Strategically positioned around the lens barrel for convenient operation in both landscape and portrait orientations.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eZoom Torque Adjustment Ring\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Allows photographers to customise zoom ring resistance for smoother operation and greater control.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFull-Time Manual Focus Override\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Enables precise manual focus adjustments at any time without switching focus modes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNatural Linear Manual Focus Response\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers precise and predictable manual focusing performance for accurate control.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e95mm Filter Thread\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports professional filters for specialised shooting applications.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFull-Frame Sony E-Mount Compatibility\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Optimised for Sony full-frame mirrorless cameras while remaining compatible with APS-C E-mount bodies for increased effective reach.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProfessional Wildlife and Sports Lens\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Purpose-built for bird photography, wildlife, aviation, motorsports, field sports, and other long-range photographic applications.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRobust Metal Barrel Construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Engineered for durability and reliability in demanding professional shooting environments.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMinimum Focus Distance of 2.4m\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Allows photographers to capture detailed close-up telephoto shots with impressive subject isolation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eExceptional Handheld Performance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Combines optical stabilisation, internal zoom, and advanced ergonomics to support comfortable handheld shooting despite its extensive focal range.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH157 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F95S Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Strap\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eSoft Carrying Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39624742895689,"sku":"4548736099739","price":42995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyFE200-600mm.jpg?v=1643359753"},{"product_id":"sony-a7-iv-mirrorless-camera-with-28-70mm-lens","title":"SONY ALPHA A7 IV+FE 28-70MM F3.5-5.6 OSS KIT","description":"\u003ch3 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003eSONY ALPHA A7 IV + FE 28-70MM F3.5-5.6 OSS LENS KIT\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha A7 IV + FE 28-70mm F3.5-5.6 OSS Lens Kit is a powerful and versatile full-frame mirrorless camera and lens combination designed for professional photographers, enthusiast photographers, videographers and hybrid content creators who demand exceptional image quality, advanced autofocus performance and professional video capabilities in one comprehensive system. At the heart of the Sony A7 IV is a 33MP full-frame Exmor R back-illuminated CMOS sensor, paired with Sony's advanced BIONZ XR image processor, delivering outstanding detail, natural colour reproduction, impressive low-light performance and up to approximately 15 stops of dynamic range for capturing everything from landscapes, wildlife and sports to weddings, portraits, commercial photography and cinematic video productions. With continuous shooting speeds of up to 10 frames per second, a sophisticated 759-point Fast Hybrid Autofocus system and advanced Real-time Tracking and Eye Autofocus for humans, animals and birds, the Sony A7 IV delivers reliable subject detection and tracking when photographing fast-moving or unpredictable subjects. For filmmakers and content creators, the camera offers professional UHD 4K video recording at up to 60p in 10-bit 4:2:2, with 4K 30p recording oversampled from 7K using the full-frame sensor width and 4K 60p recording available in Super 35 mode. Advanced picture profiles including S-Cinetone, S-Log3 and HLG provide excellent flexibility for achieving cinematic colour, natural skin tones and professional post-production results, while additional video features such as Focus Breathing Compensation, Focus Map and adjustable autofocus transition speeds give filmmakers greater creative control. The camera's built-in 5-axis SteadyShot INSIDE image stabilisation system provides up to 5.5 stops of shake compensation, helping produce sharper handheld photographs and smoother video footage. A high-resolution 3.68-million-dot OLED electronic viewfinder, fully articulating 3.0-inch touchscreen LCD, dual memory card slots, full-size HDMI connection, microphone and headphone ports, USB-C connectivity and advanced wireless features further enhance its professional versatility. Included in this kit is the Sony FE 28-70mm F3.5-5.6 OSS Lens, a compact and lightweight full-frame standard zoom lens offering a practical focal length range for everyday photography, portraits, landscapes, travel, events and video production. Featuring Optical SteadyShot image stabilisation, a linear autofocus motor, one extra-low dispersion element and three aspherical elements, the lens delivers versatile optical performance with smooth, quiet autofocus and reduced optical aberrations. Its variable F3.5-5.6 aperture helps maintain a portable design, while its seven-blade circular diaphragm produces natural-looking background blur. Together, the Sony Alpha A7 IV camera body and FE 28-70mm OSS zoom lens provide an exceptional full-frame photography and filmmaking solution, offering the flexibility to capture professional-quality still images and high-resolution video straight out of the box while providing access to Sony's extensive range of E-mount lenses and accessories.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"true\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eComplete Sony A7 IV Full-Frame Camera \u0026amp; Lens Kit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Includes the Sony Alpha A7 IV full-frame mirrorless camera body and Sony FE 28-70mm F3.5-5.6 OSS zoom lens, providing a versatile photography and videography setup suitable for enthusiasts, professionals and hybrid content creators.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e33MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Features a 33-megapixel back-illuminated full-frame sensor designed to deliver exceptional image detail, accurate colour reproduction, impressive low-light performance and outstanding flexibility for professional photography and video production.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdvanced BIONZ XR Image Processor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Sony's powerful BIONZ XR processing engine delivers fast image processing, responsive camera operation, advanced autofocus calculations and efficient handling of high-resolution photographs and demanding video recording formats.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eUp to 15 Stops of Dynamic Range\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides excellent highlight and shadow detail retention, allowing photographers and filmmakers to capture scenes with challenging lighting conditions and maintain greater flexibility when editing RAW images or grading video footage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eISO 100-51200 Native Sensitivity Range\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Offers a wide standard ISO range for photographing and filming in different lighting environments, with expanded sensitivity settings available for more demanding low-light applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHigh-Speed Continuous Shooting up to 10fps\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Captures fast-moving subjects at up to 10 frames per second with continuous autofocus and auto-exposure tracking, making the A7 IV suitable for wildlife, bird photography, sports, action and professional event photography. Maximum burst speed depends on the selected file format and shooting settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e759-Point Fast Hybrid Autofocus System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Combines phase-detection and contrast-detection autofocus technologies to provide fast, accurate focusing across a wide area of the frame, helping photographers maintain sharp focus on subjects in demanding shooting situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReal-Time Eye Autofocus for Humans, Animals \u0026amp; Birds\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Advanced subject recognition technology automatically detects and tracks the eyes of people, animals and birds during compatible still photography and video modes, improving focusing accuracy when photographing portraits, wildlife and moving subjects.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIntelligent Real-Time Subject Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Uses advanced subject recognition and tracking algorithms to maintain focus on moving subjects, allowing photographers to concentrate on framing and composition while the camera continuously adjusts focus.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProfessional UHD 4K 60p Video Recording\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Records detailed 4K video at up to 60 frames per second using a Super 35 crop, providing filmmakers with smooth motion capture and the flexibility to create slow-motion footage when editing on a lower-frame-rate timeline.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOversampled 4K 30p Recording from 7K\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Captures UHD 4K video at up to 30p using approximately 7K oversampling from the full-frame sensor width, producing detailed footage with excellent clarity and reduced aliasing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e10-Bit 4:2:2 Internal Video Recording\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports high-quality 10-bit 4:2:2 recording, providing greater colour information and increased flexibility for professional colour correction, grading and post-production workflows.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSony S-Cinetone Colour Profile\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Includes Sony's S-Cinetone picture profile, developed to produce cinematic-looking footage with natural skin tones, smooth tonal transitions and attractive colour reproduction with minimal grading required.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eS-Log3 for Professional Colour Grading\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports S-Log3 recording for filmmakers who require greater control over contrast, highlights, shadows and colour during post-production.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHLG HDR Video Recording\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Hybrid Log-Gamma support enables HDR video workflows, helping creators produce footage with extended brightness and tonal information for compatible HDR displays.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdvanced Focus Breathing Compensation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Compatible lenses can benefit from focus breathing compensation, helping reduce unwanted changes in framing when shifting focus between subjects during video recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFocus Map \u0026amp; AF Assist Features\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Professional video tools such as Focus Map and AF Assist help filmmakers visualise depth of field and manage focusing more precisely during demanding recording situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCustomisable Autofocus Transition Speeds\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Allows videographers to adjust autofocus transition speed and subject shift sensitivity, providing greater creative control over smooth and natural-looking focus transitions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Built-in sensor-shift image stabilisation compensates for up to 5.5 stops of camera shake, helping photographers capture sharper handheld images and improving stability when recording video.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eActive Mode Video Stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides additional electronic stabilisation for handheld video recording, helping reduce visible camera movement when walking or filming without a tripod. Active Mode introduces a crop to the recorded image.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e3.68-Million-Dot OLED Electronic Viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Features a high-resolution OLED Tru-Finder electronic viewfinder that provides a clear, detailed view of the scene for accurate framing, focusing and exposure evaluation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e3.0-Inch Vari-Angle Touchscreen LCD\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Fully articulating touchscreen display allows comfortable shooting from high, low and front-facing positions, making it particularly useful for vlogging, self-recording, product photography and creative video production.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDual Memory Card Slots\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Features two memory card slots for flexible professional recording workflows. Slot 1 supports CFexpress Type A and SD UHS-I\/UHS-II cards, while Slot 2 supports SD UHS-I\/UHS-II cards.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFull-Size HDMI Output\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Includes a full-size HDMI Type-A connection for linking the camera to compatible external monitors, recorders and professional video equipment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProfessional Microphone \u0026amp; Headphone Connections\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Dedicated 3.5mm microphone input and headphone output provide additional control over audio recording and monitoring during interviews, filmmaking and professional video production.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSony Multi Interface Shoe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Supports compatible Sony accessories, including selected digital audio microphones and professional audio adapters, providing greater flexibility when building a complete video production setup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eUSB-C Connectivity \u0026amp; Streaming Support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – USB-C connectivity supports file transfer, compatible computer connections and USB streaming functionality, making the A7 IV useful for livestreaming, online meetings and content production.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWireless Connectivity \u0026amp; Remote Camera Control\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Built-in Wi-Fi and Bluetooth connectivity support compatible wireless image transfer, remote camera operation and integration with Sony's supported mobile applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProfessional Hybrid Photography \u0026amp; Videography Camera\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Combines high-resolution still photography with advanced video capabilities, making the A7 IV particularly appealing to wedding photographers, commercial creators, content production teams and photographers who regularly work across both media.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIncluded Sony FE 28-70mm F3.5-5.6 OSS Lens\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The supplied full-frame standard zoom lens provides a versatile focal length range for everyday photography, portraits, travel, landscapes, family photography and video production.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVersatile 28-70mm Standard Zoom Range\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Covers wide-angle to short-telephoto perspectives, allowing photographers to capture a variety of subjects without frequently changing lenses.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e28mm Wide-Angle Photography\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The wide end of the included lens is suitable for landscapes, travel photography, architecture, environmental portraits and everyday scenes requiring a wider field of view.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e70mm Short-Telephoto Perspective\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The longer focal length is useful for portraits, lifestyle photography, events and isolating subjects within a scene.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eF3.5-5.6 Variable Maximum Aperture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides a practical balance between optical performance, portability and lens size, making the FE 28-70mm OSS an excellent everyday zoom lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOptical SteadyShot Lens Stabilisation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The included lens features Sony's Optical SteadyShot technology to help minimise camera shake, working alongside the A7 IV's compatible in-body stabilisation system for improved handheld performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFast \u0026amp; Quiet Linear Autofocus Motor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Uses a linear autofocus motor and internal focusing design to provide smooth, accurate and quiet autofocus performance for both photography and video recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne Extra-Low Dispersion Glass Element\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Incorporates an ED glass element to help reduce chromatic aberrations and colour fringing, improving image clarity and colour accuracy throughout the zoom range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThree Aspherical Lens Elements\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The optical construction includes three aspherical elements to help minimise distortion and other optical aberrations, contributing to improved image quality across the zoom range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSeven-Blade Circular Diaphragm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Produces smooth, natural-looking out-of-focus areas, allowing photographers to create attractive background separation when photographing portraits and close subjects.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCompact \u0026amp; Lightweight Lens Design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The FE 28-70mm OSS is designed to provide versatile full-frame zoom coverage without unnecessary weight, making it a practical option for travel, everyday photography and extended handheld shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDust \u0026amp; Moisture-Resistant Lens Design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The lens incorporates dust- and moisture-resistant design features to help improve reliability when working in challenging outdoor conditions, although it is not waterproof.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eExcellent for Portrait \u0026amp; Wedding Photography\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The A7 IV's 33MP sensor, sophisticated Eye AF system and versatile 28-70mm zoom range make this kit a capable option for capturing portraits, weddings, lifestyle photographs and important events.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIdeal for Wildlife \u0026amp; Sports Photography\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – High-speed continuous shooting, advanced subject tracking and reliable autofocus make the camera body suitable for wildlife and sports photography, particularly when paired with an appropriate Sony telephoto lens for greater reach.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePerfect for Travel \u0026amp; Landscape Photography\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Combines high-resolution full-frame image quality with a lightweight standard zoom lens, making it an excellent setup for photographing travel destinations, landscapes, architecture and outdoor adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePowerful Content Creation \u0026amp; Vlogging Setup\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The fully articulating touchscreen, advanced autofocus, 4K video recording, in-body stabilisation and included standard zoom lens provide a versatile solution for vloggers, YouTubers and social media content creators.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAccess to the Sony E-Mount Lens Ecosystem\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Compatible with Sony FE full-frame lenses and other supported E-mount optics, allowing photographers and filmmakers to expand their setup with specialised wide-angle, portrait, macro, telephoto and professional G Master lenses.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOutstanding Full-Frame Camera Kit for Hybrid Creators\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Combining the \u003c\/span\u003e33MP Sony Alpha A7 IV, BIONZ XR processor, 759-point Fast Hybrid AF, up to 10fps continuous shooting, professional 4K 60p 10-bit video, 5-axis in-body stabilisation and versatile FE 28-70mm F3.5-5.6 OSS lens\u003cspan\u003e, this kit delivers a comprehensive photography and filmmaking solution for enthusiasts and professionals looking to elevate their creative capabilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eAC Adaptor and Power Cord\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003cli\u003eSony FE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH132 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F55S 55mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":40113225564233,"sku":"4548736176140","price":57995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/Sonya7IVMirrorlessCamerawith28-70mmLens3.jpg?v=1713450081"},{"product_id":"sony-fe-70-200mm-gm-oss-ii-lens","title":"Sony FE 70-200mm GM OSS II Lens","description":"\u003ch3\u003e\u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens – Professional Telephoto Zoom\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"255\" data-end=\"1467\"\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II is a flagship G Master telephoto zoom lens designed for professional photographers and videographers seeking unmatched image quality, precision, and versatility. Built for Sony E-mount full-frame cameras (and APS-C bodies), this lens combines high-resolution optics, fast and accurate autofocus, and superior stabilisation in a lightweight, rugged body. Featuring a sophisticated optical design with XA (Extreme Aspherical), aspherical, ED, and Super ED elements, along with Nano AR Coating II, it delivers crisp, colour-accurate images with minimal aberration, even in challenging lighting conditions. The constant f\/2.8 aperture, 11-blade circular diaphragm, and close-focus capability allow stunning bokeh and creative depth-of-field control. Enhanced XD Linear Motors, floating focus groups, and Optical SteadyShot ensure fast, quiet, and precise autofocus for stills and video, while the dust- and moisture-resistant construction guarantees reliability in the field. Lightweight yet robust, the FE 70-200mm f\/2.8 GM OSS II is the ultimate telephoto zoom for professionals demanding speed, clarity, and flexibility.\u003c\/p\u003e\n\u003ch3 data-start=\"1474\" data-end=\"1490\"\u003eKey Features:\u003c\/h3\u003e\n\u003cul data-start=\"1492\" data-end=\"3272\"\u003e\n\u003cli data-start=\"1492\" data-end=\"1655\"\u003e\n\u003cp data-start=\"1494\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1494\" data-end=\"1530\"\u003eE-Mount Full-Frame Compatibility\u003c\/strong\u003e: Designed for Sony full-frame E-mount cameras; compatible with APS-C bodies for a 105–300mm equivalent focal length range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1656\" data-end=\"1805\"\u003e\n\u003cp data-start=\"1658\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1685\"\u003eConstant f\/2.8 Aperture\u003c\/strong\u003e: Maintains a fast aperture across the entire zoom range for low-light performance and shallow depth-of-field control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1806\" data-end=\"1946\"\u003e\n\u003cp data-start=\"1808\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1836\"\u003eXA \u0026amp; Aspherical Elements\u003c\/strong\u003e: Extreme aspherical and aspherical elements reduce spherical aberration and deliver exceptional resolution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1947\" data-end=\"2082\"\u003e\n\u003cp data-start=\"1949\" data-end=\"2082\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1975\"\u003eED \u0026amp; Super ED Elements\u003c\/strong\u003e: Four ED and two Super ED elements minimise chromatic aberration and colour fringing for sharper images.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2083\" data-end=\"2199\"\u003e\n\u003cp data-start=\"2085\" data-end=\"2199\"\u003e\u003cstrong data-start=\"2085\" data-end=\"2107\"\u003eNano AR Coating II\u003c\/strong\u003e: Suppresses flare and ghosting for enhanced contrast, colour fidelity, and image clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2200\" data-end=\"2341\"\u003e\n\u003cp data-start=\"2202\" data-end=\"2341\"\u003e\u003cstrong data-start=\"2202\" data-end=\"2230\"\u003eFour XD Linear AF Motors\u003c\/strong\u003e: Ultra-fast, precise autofocus for stills and video, with floating focus groups for improved responsiveness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2342\" data-end=\"2446\"\u003e\n\u003cp data-start=\"2344\" data-end=\"2446\"\u003e\u003cstrong data-start=\"2344\" data-end=\"2375\"\u003e11-Blade Circular Diaphragm\u003c\/strong\u003e: Produces smooth, natural bokeh with beautifully rounded highlights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2447\" data-end=\"2580\"\u003e\n\u003cp data-start=\"2449\" data-end=\"2580\"\u003e\u003cstrong data-start=\"2449\" data-end=\"2476\"\u003eClose-Focus Performance\u003c\/strong\u003e: Minimum focusing distance of 40cm at 70mm and 82cm at 200mm for portraits and telephoto macro shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2581\" data-end=\"2747\"\u003e\n\u003cp data-start=\"2583\" data-end=\"2747\"\u003e\u003cstrong data-start=\"2583\" data-end=\"2625\"\u003eOptical SteadyShot Image Stabilisation\u003c\/strong\u003e: Built-in stabilisation reduces blur in handheld shooting; MODE 1, 2, and 3 support static, panning, and dynamic shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2748\" data-end=\"2892\"\u003e\n\u003cp data-start=\"2750\" data-end=\"2892\"\u003e\u003cstrong data-start=\"2750\" data-end=\"2794\"\u003eLightweight Magnesium Alloy Construction\u003c\/strong\u003e: Weighs just 1045g, offering professional durability without compromising handling and balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2893\" data-end=\"3032\"\u003e\n\u003cp data-start=\"2895\" data-end=\"3032\"\u003e\u003cstrong data-start=\"2895\" data-end=\"2924\"\u003eDust \u0026amp; Moisture Resistant\u003c\/strong\u003e: Weather-sealed design with fluorine-coated front element ensures reliable operation in harsh conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3033\" data-end=\"3165\"\u003e\n\u003cp data-start=\"3035\" data-end=\"3165\"\u003e\u003cstrong data-start=\"3035\" data-end=\"3071\"\u003eRemovable Rotating Tripod Collar\u003c\/strong\u003e: Allows quick orientation changes between landscape and portrait modes with secure locking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3166\" data-end=\"3272\"\u003e\n\u003cp data-start=\"3168\" data-end=\"3272\"\u003e\u003cstrong data-start=\"3168\" data-end=\"3190\"\u003e77mm Filter Thread\u003c\/strong\u003e: Compatible with professional front filters for creative shooting and protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-F77S 77mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Mount\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hsZnBaumeF0\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":44670109450518,"sku":"4548736134096","price":59495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyFE70-200mmGMOSSIILens.jpg?v=1695364527"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens-sony-e","title":"Sony FE 24-70mm f\/2.8 GM II Lens (Sony E)","description":"\u003ch3 data-start=\"0\" data-end=\"1732\"\u003e\u003cstrong\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1732\"\u003eExperience next-level performance and precision with the Sony FE 24-70mm f\/2.8 GM II Lens, the ultimate next-generation G Master standard zoom lens designed to deliver prime-like resolution and unmatched versatility for both professional photographers and videographers. Now 22% lighter and 18% smaller than its predecessor, this lens is re-engineered to provide outstanding sharpness, contrast, and color accuracy across its entire zoom range. Its advanced optical design incorporates two XA (extreme aspherical), two ED, and two Super ED elements, drastically reducing chromatic and spherical aberrations while maintaining edge-to-edge clarity and beautiful, creamy bokeh. The constant f\/2.8 aperture ensures exceptional low-light performance and exquisite depth of field control, while the Nano AR Coating II minimizes flare and ghosting for true-to-life color reproduction. Powered by four XD Linear Motors, the lens achieves ultra-fast, silent, and precise autofocus with enhanced subject tracking at up to 30 fps, making it perfect for both high-speed action and cinematic video. With its floating focus mechanism, linear response MF, and de-clickable aperture ring, it provides seamless, intuitive control for creative professionals. Engineered for reliability, the FE 24-70mm f\/2.8 GM II features a dust- and moisture-resistant design, fluorine-coated front element, and refined zoom torque control for smooth, confident operation in any environment. Compact yet uncompromising, this lens redefines the standard zoom category—delivering the perfect balance of performance, portability, and precision that every creator demands.\u003c\/p\u003e\n\u003ch3 data-start=\"1739\" data-end=\"1801\"\u003e\u003cstrong data-start=\"1746\" data-end=\"1801\"\u003eKey Features – Sony FE 24-70mm f\/2.8 GM II Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"4640\"\u003e\n\u003cli data-start=\"1803\" data-end=\"1981\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1840\"\u003eNext-Generation G Master Design\u003c\/strong\u003e – Redesigned for professional performance, offering stunning prime-like resolution and superior contrast throughout the entire zoom range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1982\" data-end=\"2134\"\u003e\n\u003cp data-start=\"1984\" data-end=\"2134\"\u003e\u003cstrong data-start=\"1984\" data-end=\"2015\"\u003eCompact \u0026amp; Lightweight Build\u003c\/strong\u003e – 22% lighter and 18% smaller than its predecessor, enhancing portability without sacrificing durability or quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2135\" data-end=\"2295\"\u003e\n\u003cp data-start=\"2137\" data-end=\"2295\"\u003e\u003cstrong data-start=\"2137\" data-end=\"2172\"\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e – Delivers consistent exposure, incredible background separation, and excellent low-light performance from 24mm to 70mm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2296\" data-end=\"2501\"\u003e\n\u003cp data-start=\"2298\" data-end=\"2501\"\u003e\u003cstrong data-start=\"2298\" data-end=\"2331\"\u003eAdvanced Optical Construction\u003c\/strong\u003e – Features two XA (Extreme Aspherical), two Aspherical, two ED, and two Super ED elements for unrivaled sharpness and chromatic aberration suppression.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2502\" data-end=\"2637\"\u003e\n\u003cp data-start=\"2504\" data-end=\"2637\"\u003e\u003cstrong data-start=\"2504\" data-end=\"2526\"\u003eNano AR Coating II\u003c\/strong\u003e – Reduces flare and ghosting while improving contrast and color fidelity in challenging lighting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2638\" data-end=\"2778\"\u003e\n\u003cp data-start=\"2640\" data-end=\"2778\"\u003e\u003cstrong data-start=\"2640\" data-end=\"2665\"\u003eFour XD Linear Motors\u003c\/strong\u003e – Provide lightning-fast, silent, and accurate autofocus with superior tracking for stills and video shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2779\" data-end=\"2929\"\u003e\n\u003cp data-start=\"2781\" data-end=\"2929\"\u003e\u003cstrong data-start=\"2781\" data-end=\"2822\"\u003eSupport for 30fps Continuous Shooting\u003c\/strong\u003e – Maintains full AF\/AE performance even when shooting at high frame rates with compatible Alpha cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2930\" data-end=\"3112\"\u003e\n\u003cp data-start=\"2932\" data-end=\"3112\"\u003e\u003cstrong data-start=\"2932\" data-end=\"2960\"\u003eFloating Focus Mechanism\u003c\/strong\u003e – Preserves image quality throughout the focusing range with improved close-up performance (minimum focusing distance: 21 cm at 24mm, 30 cm at 70mm).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3113\" data-end=\"3256\"\u003e\n\u003cp data-start=\"3115\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3115\" data-end=\"3138\"\u003eOptimized for Video\u003c\/strong\u003e – Significantly reduced focus breathing, focus shift, and axial shift during zooming for smooth, cinematic footage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3257\" data-end=\"3386\"\u003e\n\u003cp data-start=\"3259\" data-end=\"3386\"\u003e\u003cstrong data-start=\"3259\" data-end=\"3291\"\u003eLinear Response Manual Focus\u003c\/strong\u003e – Ensures natural, precise, and repeatable focus control for both photo and video workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3387\" data-end=\"3529\"\u003e\n\u003cp data-start=\"3389\" data-end=\"3529\"\u003e\u003cstrong data-start=\"3389\" data-end=\"3419\"\u003eDe-Clickable Aperture Ring\u003c\/strong\u003e – Allows smooth, silent iris control for professional video production or locked operation for photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3530\" data-end=\"3649\"\u003e\n\u003cp data-start=\"3532\" data-end=\"3649\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3562\"\u003eZoom Smoothness Adjustment\u003c\/strong\u003e – Customize torque between Smooth and Tight for your preferred zoom resistance feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3650\" data-end=\"3774\"\u003e\n\u003cp data-start=\"3652\" data-end=\"3774\"\u003e\u003cstrong data-start=\"3652\" data-end=\"3692\"\u003e11-Blade Circular Aperture Diaphragm\u003c\/strong\u003e – Produces beautifully rounded bokeh for cinematic, soft background separation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3775\" data-end=\"3894\"\u003e\n\u003cp data-start=\"3777\" data-end=\"3894\"\u003e\u003cstrong data-start=\"3777\" data-end=\"3819\"\u003eDust \u0026amp; Moisture-Resistant Construction\u003c\/strong\u003e – Robust weather-sealed design ideal for demanding outdoor environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3895\" data-end=\"4027\"\u003e\n\u003cp data-start=\"3897\" data-end=\"4027\"\u003e\u003cstrong data-start=\"3897\" data-end=\"3930\"\u003eFluorine-Coated Front Element\u003c\/strong\u003e – Repels water, oil, and dirt, making cleaning effortless while maintaining optical integrity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4028\" data-end=\"4189\"\u003e\n\u003cp data-start=\"4030\" data-end=\"4189\"\u003e\u003cstrong data-start=\"4030\" data-end=\"4064\"\u003eEnhanced Handling \u0026amp; Ergonomics\u003c\/strong\u003e – Features two customizable focus hold buttons, a focus mode switch, and tactile rubberized rings for intuitive operation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4190\" data-end=\"4330\"\u003e\n\u003cp data-start=\"4192\" data-end=\"4330\"\u003e\u003cstrong data-start=\"4192\" data-end=\"4236\"\u003eSupports Breathing Compensation Function\u003c\/strong\u003e – Compatible with select Sony Alpha and Cine-line cameras for distortion-free video output.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4331\" data-end=\"4473\"\u003e\n\u003cp data-start=\"4333\" data-end=\"4473\"\u003e\u003cstrong data-start=\"4333\" data-end=\"4369\"\u003eProfessional-Grade Build Quality\u003c\/strong\u003e – Hybrid metal and composite construction ensures a perfect balance between strength and portability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4474\" data-end=\"4640\"\u003e\n\u003cp data-start=\"4476\" data-end=\"4640\"\u003e\u003cstrong data-start=\"4476\" data-end=\"4512\"\u003eIdeal for Photo \u0026amp; Video Creators\u003c\/strong\u003e – Perfect for portraits, events, travel, landscapes, and filmmaking—offering flexibility and image excellence in every frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH141 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":44942018380054,"sku":"4548736134102","price":46995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyFE24-70mmf2.8GMIILens_SonyE.jpg?v=1695364274"},{"product_id":"sony-a6700-mirrorless-camera-with-16-50mm-lens","title":"SONY ALPHA A6700 MIRRORLESS CAMERA+16-50MM OSS II","description":"\u003ch3 data-start=\"79\" data-end=\"1102\"\u003e\u003cstrong\u003eSONY ALPHA A6700 MIRRORLESS CAMERA+16-50MM OSS II\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"79\" data-end=\"1102\"\u003eUnleash your full creative potential with the Sony Alpha a6700 Mirrorless Camera + 16-50mm PZ Lens Kit, the ultimate hybrid powerhouse designed for creators who demand professional performance in a compact form. Featuring a 26MP APS-C Exmor R BSI CMOS sensor and the cutting-edge BIONZ XR image processor, the a6700 delivers uncompromising image quality, exceptional low-light performance, and lightning-fast processing speeds for both stunning still photography and cinematic 4K video. Combined with the versatile Sony E PZ 16-50mm f\/3.5-5.6 OSS lens, this kit provides an all-in-one creative solution that excels in travel, vlogging, portraits, and everyday photography. With AI-powered autofocus, 5-axis in-body image stabilization (IBIS), and professional-grade 4K 120p video features, the Sony a6700 is built for serious creators, vloggers, and professionals who want to capture every moment with precision, depth, and style—all within a rugged, lightweight, and ergonomic design.\u003c\/p\u003e\n\u003ch3 data-start=\"1109\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1149\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"876\" data-end=\"1100\"\u003e\n\u003cp data-start=\"878\" data-end=\"1100\"\u003e\u003cstrong data-start=\"878\" data-end=\"937\"\u003e26MP APS-C Exmor R BSI CMOS Sensor + BIONZ XR Processor\u003c\/strong\u003e – Capture ultra-detailed, high-resolution images with enhanced color accuracy, dynamic range, and low-light sensitivity powered by Sony’s latest imaging engine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1102\" data-end=\"1372\"\u003e\n\u003cp data-start=\"1104\" data-end=\"1372\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1164\"\u003eAI-Powered Autofocus with Real-Time Recognition Tracking\u003c\/strong\u003e – Next-generation AI processing identifies and tracks humans, animals, birds, insects, cars, and aircraft using 759 phase-detection points (stills) and 495 points (video) for razor-sharp precision.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1374\" data-end=\"1641\"\u003e\n\u003cp data-start=\"1376\" data-end=\"1641\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1441\"\u003eProfessional 4K Video (UHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2)\u003c\/strong\u003e – Record stunning, oversampled 6K-quality 4K footage with advanced codecs and profiles including S-Cinetone, S-Log3, and HLG for cinematic color control and post-production flexibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1643\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1645\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1645\" data-end=\"1690\"\u003e5-Axis In-Body Image Stabilisation (IBIS)\u003c\/strong\u003e – Achieve up to 5 stops of stabilization to eliminate camera shake and ensure crisp handheld photos and buttery-smooth video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1824\" data-end=\"2015\"\u003e\n\u003cp data-start=\"1826\" data-end=\"2015\"\u003e\u003cstrong data-start=\"1826\" data-end=\"1882\"\u003eUp to 11 fps Continuous Shooting with AF\/AE Tracking\u003c\/strong\u003e – Freeze fast-moving action with continuous burst shooting, maintaining full autofocus and auto-exposure accuracy for every frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2017\" data-end=\"2271\"\u003e\n\u003cp data-start=\"2019\" data-end=\"2271\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2069\"\u003eVersatile Sony E PZ 16–50mm f\/3.5–5.6 OSS Lens\u003c\/strong\u003e – Compact power zoom lens ideal for travel, vlogging, and everyday shooting; includes optical stabilization, internal focusing, and silent zoom performance for professional video results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2273\" data-end=\"2467\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2320\"\u003eS-Cinetone Color Science + Creative Looks\u003c\/strong\u003e – Capture natural skin tones and cinematic color straight out of the camera, with customizable creative looks for distinctive visual expression.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2469\" data-end=\"2667\"\u003e\n\u003cp data-start=\"2471\" data-end=\"2667\"\u003e\u003cstrong data-start=\"2471\" data-end=\"2523\"\u003e5-Axis Pixel-Level Image Stabilization Algorithm\u003c\/strong\u003e – Enhanced detection precision ensures sharper handheld results and stable composition, even during dynamic motion or handheld video capture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2669\" data-end=\"2860\"\u003e\n\u003cp data-start=\"2671\" data-end=\"2860\"\u003e\u003cstrong data-start=\"2671\" data-end=\"2727\"\u003e3.0” Vari-Angle Touchscreen LCD + 2.36M-Dot OLED EVF\u003c\/strong\u003e – Fully articulating display and bright viewfinder for intuitive framing, vlogging, or shooting from creative high and low angles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2862\" data-end=\"3109\"\u003e\n\u003cp data-start=\"2864\" data-end=\"3109\"\u003e\u003cstrong data-start=\"2864\" data-end=\"2902\"\u003eAdvanced Connectivity for Creators\u003c\/strong\u003e – Equipped with USB-C, Wi-Fi (2.4\/5GHz), and Bluetooth, allowing seamless file transfers, live streaming, tethered shooting, and smartphone control; includes mic and headphone ports for pro audio.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3111\" data-end=\"3289\"\u003e\n\u003cp data-start=\"3113\" data-end=\"3289\"\u003e\u003cstrong data-start=\"3113\" data-end=\"3159\"\u003eWeather-Sealed, Compact \u0026amp; Ergonomic Design\u003c\/strong\u003e – Built with a durable magnesium-alloy chassis that resists dust and moisture; lightweight yet rugged for creators on the move.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3291\" data-end=\"3496\"\u003e\n\u003cp data-start=\"3293\" data-end=\"3496\"\u003e\u003cstrong data-start=\"3293\" data-end=\"3326\"\u003eLong-Lasting NP-FZ100 Battery\u003c\/strong\u003e – Provides up to 570 still shots or 120 minutes of video recording per charge, with USB power delivery support for continuous operation and on-the-go charging.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3498\" data-end=\"3846\"\u003e\n\u003cp data-start=\"3500\" data-end=\"3560\"\u003e\u003cstrong data-start=\"3500\" data-end=\"3558\"\u003eLens Specifications (Sony E PZ 16–50mm f\/3.5–5.6 OSS):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3563\" data-end=\"3846\"\u003e\n\u003cli data-start=\"3563\" data-end=\"3609\"\u003e\n\u003cp data-start=\"3565\" data-end=\"3609\"\u003eFocal Length: 16–50mm (24–75mm equivalent)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3612\" data-end=\"3643\"\u003e\n\u003cp data-start=\"3614\" data-end=\"3643\"\u003eMaximum Aperture: f\/3.5–5.6\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3646\" data-end=\"3675\"\u003e\n\u003cp data-start=\"3648\" data-end=\"3675\"\u003eMinimum Aperture: f\/22–36\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3678\" data-end=\"3720\"\u003e\n\u003cp data-start=\"3680\" data-end=\"3720\"\u003eOptical SteadyShot Image Stabilization\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3723\" data-end=\"3761\"\u003e\n\u003cp data-start=\"3725\" data-end=\"3761\"\u003ePower Zoom \u0026amp; Internal Focus Design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3764\" data-end=\"3797\"\u003e\n\u003cp data-start=\"3766\" data-end=\"3797\"\u003eMinimum Focus Distance: 25 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3800\" data-end=\"3826\"\u003e\n\u003cp data-start=\"3802\" data-end=\"3826\"\u003eFilter Thread: 40.5 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3829\" data-end=\"3846\"\u003e\n\u003cp data-start=\"3831\" data-end=\"3846\"\u003eWeight: 116 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv id=\"shopify-section-template--18556474392630__tabs_content_8rnbnj\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"section section-tabs-content section-template--18556474392630__tabs_content_8rnbnj section--padding page-width page-width--fixed color-scheme-1\" data-id=\"template--18556474392630__tabs_content_8rnbnj\"\u003e\n\u003cdiv class=\"flex flex-col md:flex-row\"\u003e\n\u003cdiv class=\"tabs__panel\"\u003e\n\u003cdiv class=\"tabs__content\" id=\"tab-tab_TiGJGY\" data-index=\"2\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"page__content rte text-subtext\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a6700 Mirrorless Digital Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eALC-F405S 40.5mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":46148544463126,"sku":"4548736167094","price":35995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a6700-mirrorless-camera-16-50mm-lens-camsoila6700l-outdoorphoto-1.jpg?v=1762932075"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCapture every moment with precision using the Sony E PZ 18-105mm f\/4 G OSS Lens. Designed for APS-C-format E-mount cameras, this lens offers a versatile 27-157.5mm zoom range and a constant f\/4 aperture for consistent results. Experience smooth and quiet zooming and focusing, thanks to the power zoom mechanism and Handycam technology. With advanced optics including extra-low dispersion and aspherical elements, this lens delivers sharp, clean images. Its Optical SteadyShot image stabilization reduces camera shake, ensuring clear shots even at longer focal lengths. Plus, enjoy a minimum focus distance of 45cm and smooth bokeh with its seven-blade circular diaphragm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e27-157.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilisation\u003c\/li\u003e\n\u003cli\u003ePower Zoom Lever; Handycam Technology\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 45 cm\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":46704943497494,"sku":"LENSOEP18105","price":14695.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/1469099125_1001011.jpg?v=1698392642"},{"product_id":"sony-fe-2-0x-teleconverter","title":"SONY FE 2.0X TELECONVERTER","description":"\u003ch3\u003e\u003cstrong\u003eSONY FE 2.0X TELECONVERTER\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1187\"\u003eThe Sony FE 2.0x Teleconverter (SEL20TC) is a precision-engineered optical accessory that doubles the effective focal length of select Sony E-mount telephoto lenses without compromising image quality, autofocus speed, or operability. Designed for sports, wildlife, and outdoor photographers, this compact and lightweight teleconverter provides a powerful alternative to carrying multiple bulky lenses. With its 2.0x magnification factor, it transforms a 200mm lens into a 400mm equivalent, allowing you to capture distant subjects with remarkable clarity and detail. Featuring full optical communication between lens and camera, the Sony 2.0x Teleconverter supports autofocus, metering, and Optical SteadyShot (OSS) functionality, ensuring seamless performance with Sony’s renowned G Master lenses. Built to endure challenging environments, its dust and moisture-resistant construction makes it perfect for shooting in unpredictable outdoor conditions. Compact yet powerful, the Sony FE 2.0x Teleconverter is the ultimate tool for extending reach and flexibility in professional photography without sacrificing optical excellence.\u003c\/p\u003e\n\u003ch3 data-start=\"1194\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1198\" data-end=\"1219\"\u003e Key Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1223\" data-end=\"3098\"\u003e\n\u003cli data-start=\"1223\" data-end=\"1394\"\u003e\n\u003cp data-start=\"1225\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1253\"\u003eDoubles Focal Length:\u003c\/strong\u003e Increases the effective focal length of compatible Sony lenses by 2.0x, offering greater magnification and reach for distant subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1396\" data-end=\"1589\"\u003e\n\u003cp data-start=\"1398\" data-end=\"1589\"\u003e\u003cstrong data-start=\"1401\" data-end=\"1434\"\u003eSuperior Optical Performance:\u003c\/strong\u003e Maintains\u003cstrong\u003e \u003c\/strong\u003efull image resolution, sharpness, and contrast with minimal light loss (approximately 2 stops), ensuring professional-grade image quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1591\" data-end=\"1796\"\u003e\n\u003cp data-start=\"1593\" data-end=\"1796\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1623\"\u003eSeamless Compatibility:\u003c\/strong\u003e Fully compatible with select Sony G Master telephoto lenses, including FE 70-200mm f\/2.8 GM OSS, FE 100-400mm f\/4.5-5.6 GM OSS, and FE 400mm f\/2.8 GM OSS.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1798\" data-end=\"1983\"\u003e\n\u003cp data-start=\"1800\" data-end=\"1983\"\u003e\u003cstrong data-start=\"1803\" data-end=\"1843\"\u003ePreserves Autofocus \u0026amp; Stabilization:\u003c\/strong\u003e Retains full AF speed and precision, as well as Optical SteadyShot (OSS) and exposure metering functions between camera and lens.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1985\" data-end=\"2187\"\u003e\n\u003cp data-start=\"1987\" data-end=\"2187\"\u003e\u003cstrong data-start=\"1990\" data-end=\"2034\"\u003eIdeal for Sports \u0026amp; Wildlife Photography:\u003c\/strong\u003e Provides the extra reach needed to capture distant, fast-moving subjects with exceptional clarity—perfect for nature, birding, and action photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2189\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2191\" data-end=\"2358\"\u003e\u003cstrong data-start=\"2194\" data-end=\"2227\"\u003eCompact \u0026amp; Lightweight Design:\u003c\/strong\u003e A portable alternative to large telephoto lenses, reducing gear bulk while maintaining flexibility and shooting convenience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2360\" data-end=\"2568\"\u003e\n\u003cp data-start=\"2362\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2366\" data-end=\"2403\"\u003eDurable, Weather-Resistant Build:\u003c\/strong\u003e Constructed with a dust and moisture-resistant design to match Sony’s professional G Master lenses, ensuring reliable performance in challenging environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2570\" data-end=\"2742\"\u003e\n\u003cp data-start=\"2572\" data-end=\"2742\"\u003e\u003cstrong data-start=\"2575\" data-end=\"2606\"\u003eFull E-Mount Communication:\u003c\/strong\u003e Maintains complete electronic communication for accurate aperture control, metering, EXIF data, and image stabilization feedback.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2744\" data-end=\"2909\"\u003e\n\u003cp data-start=\"2746\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2749\" data-end=\"2780\"\u003eFull-Frame \u0026amp; APS-C Support:\u003c\/strong\u003e Designed for\u003cstrong\u003e \u003c\/strong\u003eSony E-Mount full-frame and APS-C cameras, delivering consistent optical performance across multiple formats.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2911\" data-end=\"3098\"\u003e\n\u003cp data-start=\"2913\" data-end=\"3098\"\u003e\u003cstrong data-start=\"2916\" data-end=\"2959\"\u003eProfessional Quality in a Compact Form:\u003c\/strong\u003e Perfect for photographers who need extra reach and precision without the added weight or cost of an additional super-telephoto lens.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 2.0x Teleconverter\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":46705111433494,"sku":"4548736038639","price":13595.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/1454496359_1222778.jpg?v=1698393556"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnleash your creativity with the Sony FE 35mm F1.4 GM lens, a marvel of optical engineering. This fast wide-angle lens combines advanced technology with a compact design, offering unparalleled G Master resolution and bokeh. Its innovative features include XA elements and extra-low dispersion element for reduced aberrations, Nano AR II coating for improved contrast, and an XD Linear Motor system for precise autofocus. Designed for durability, it's dust- and moisture-sealed, allowing you to capture stunning shots in any conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eTwo XA Elements, One ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":46733883408662,"sku":"LENSOE35F14GM","price":31495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/1610533948_IMG_1472019.jpg?v=1698672873"},{"product_id":"sony-fx30-digital-cinema-camera","title":"Sony FX30 Digital Cinema Camera","description":"\u003ch3\u003e\u003cstrong\u003eSony FX30 Digital Cinema Camera\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX30 Cinema Camera is a powerful, compact, and affordable entry into Sony’s renowned Cinema Line, designed to help everyday content creators and aspiring filmmakers achieve professional-grade results. Featuring a newly developed 26.1MP APS-C back-illuminated Exmor R CMOS sensor and advanced BIONZ XR processor, the FX30 captures stunning 10-bit UHD 4K video at up to 120 fps with incredible detail, color depth, and cinematic quality. Offering over 14 stops of dynamic range, S-Cinetone, S-Log3, HLG profiles, and LUT support, it ensures versatile post-production workflows and authentic filmic tones. Low-light performance is enhanced by Dual Base ISO (800\/2500) with an extended ISO range up to 32,000, while 5-axis in-body image stabilisation delivers steady, blur-free shots. The Fast Hybrid AF system with Real-time Eye AF, Face Tracking, and up to 495 phase-detection points (759 in photo mode) guarantees precise subject tracking across 90% of the frame, even in challenging conditions. Dual CFexpress Type A\/SDXC card slots provide flexible recording options, making the FX30 ideal for high-speed, high-bitrate workflows. Compact yet packed with advanced cinema features, the Sony FX30 empowers creators to bring their cinematic vision to life, delivering professional performance in a body designed for everyday filmmaking.\u003c\/p\u003e\n\u003ch3 data-end=\"197\" data-start=\"152\"\u003eSony FX30 Cinema Camera Key Features\u003c\/h3\u003e\n\u003cul data-end=\"1901\" data-start=\"199\"\u003e\n\u003cli data-end=\"313\" data-start=\"199\"\u003e\n\u003cp data-end=\"313\" data-start=\"201\"\u003e\u003cstrong data-end=\"254\" data-start=\"201\"\u003e26.1MP APS-C Back-Illuminated Exmor R CMOS Sensor\u003c\/strong\u003e with 6K oversampling for ultra-detailed 4K video quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"445\" data-start=\"314\"\u003e\n\u003cp data-end=\"445\" data-start=\"316\"\u003e\u003cstrong data-end=\"380\" data-start=\"316\"\u003e10-bit 4:2:2 internal recording \u0026amp; 16-bit RAW output via HDMI\u003c\/strong\u003e for professional color grading and post-production flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"586\" data-start=\"446\"\u003e\n\u003cp data-end=\"586\" data-start=\"448\"\u003e\u003cstrong data-end=\"495\" data-start=\"448\"\u003eS-Cinetone™, S-Log3, and HLG color profiles\u003c\/strong\u003e delivering cinematic tones, 14+ stops of dynamic range, and versatile creative workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"715\" data-start=\"587\"\u003e\n\u003cp data-end=\"715\" data-start=\"589\"\u003e\u003cstrong data-end=\"643\" data-start=\"589\"\u003eDual Base ISO (800\/2500) with ISO range 100–32,000\u003c\/strong\u003e for outstanding performance in both bright and low-light environments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"829\" data-start=\"716\"\u003e\n\u003cp data-end=\"829\" data-start=\"718\"\u003e\u003cstrong data-end=\"786\" data-start=\"718\"\u003eSlow-motion recording up to 120 fps in 4K and 240 fps in Full HD\u003c\/strong\u003e, perfect for cinematic slow-motion shots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"830\"\u003e\n\u003cp data-end=\"959\" data-start=\"832\"\u003e\u003cstrong data-end=\"877\" data-start=\"832\"\u003e5-Axis In-Body Image Stabilisation (IBIS)\u003c\/strong\u003e ensures steady, blur-free handheld footage across different shooting conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1078\" data-start=\"960\"\u003e\n\u003cp data-end=\"1078\" data-start=\"962\"\u003e\u003cstrong data-end=\"1020\" data-start=\"962\"\u003eFast Hybrid AF with Real-time Eye AF and Face Tracking\u003c\/strong\u003e using advanced phase detection across 90% of the sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1205\" data-start=\"1079\"\u003e\n\u003cp data-end=\"1205\" data-start=\"1081\"\u003e\u003cstrong data-end=\"1126\" data-start=\"1081\"\u003eLightweight, durable magnesium alloy body\u003c\/strong\u003e with weather-sealed design for reliability in outdoor and on-location shoots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1329\" data-start=\"1206\"\u003e\n\u003cp data-end=\"1329\" data-start=\"1208\"\u003e\u003cstrong data-end=\"1264\" data-start=\"1208\"\u003eCompact form factor designed for cage-free operation\u003c\/strong\u003e, making it ideal for gimbals, rigs, and run-and-gun filmmaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1442\" data-start=\"1330\"\u003e\n\u003cp data-end=\"1442\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1375\" data-start=\"1332\"\u003eDual CFexpress Type A \/ SDXC card slots\u003c\/strong\u003e for high-speed, uninterrupted recording and secure media storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1551\" data-start=\"1443\"\u003e\n\u003cp data-end=\"1551\" data-start=\"1445\"\u003e\u003cstrong data-end=\"1483\" data-start=\"1445\"\u003eUser LUT support and timecode sync\u003c\/strong\u003e to streamline professional workflows and multi-camera productions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1689\" data-start=\"1552\"\u003e\n\u003cp data-end=\"1689\" data-start=\"1554\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1554\"\u003eAdvanced connectivity options\u003c\/strong\u003e including HDMI Type-A, USB-C, microphone input, headphone output, and more for seamless integration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1789\" data-start=\"1690\"\u003e\n\u003cp data-end=\"1789\" data-start=\"1692\"\u003e\u003cstrong data-end=\"1716\" data-start=\"1692\"\u003eEco-conscious design\u003c\/strong\u003e incorporating recycled materials for a sustainable filmmaking solution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1901\" data-start=\"1790\"\u003e\n\u003cp data-end=\"1901\" data-start=\"1792\"\u003e\u003cstrong data-end=\"1831\" data-start=\"1792\"\u003eCompatible with Sony E-Mount lenses\u003c\/strong\u003e, providing creative flexibility for a wide range of shooting styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-selenium=\"includesInTheBoxTitle\" class=\"heading__cXkStmX9s\"\u003eIn the Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSony FX30 Cinema Camera \n\u003cul\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony AC Adapter\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony Multi Interface Shoe Cap\u003c\/li\u003e\n\u003cli\u003eUSB-A to USB-C Cable (USB 3.2)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DhzpcD6C_A8\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":47482404274454,"sku":"4548736143166","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyFX30DigitalCinemaCamera.jpg?v=1707210600"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003ch3 data-start=\"0\" data-end=\"1625\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSony FE 300mm f\/2.8 GM OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnline only\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1625\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 300mm f\/2.8 GM OSS Lens is Sony's flagship professional super-telephoto prime, engineered to deliver uncompromising optical performance, lightning-fast autofocus, and exceptional portability for sports, wildlife, bird, aviation, and action photographers. Awarded the EISA Telephoto Lens 2024–2025, this G Master lens combines a bright constant f\/2.8 maximum aperture with an incredibly lightweight design of approximately 1,470g (excluding the tripod foot), making it the lightest lens in its class and remarkably comfortable for extended handheld shooting. Its advanced optical formula incorporates three Super ED (Extra-low Dispersion) elements and one ED element to virtually eliminate chromatic aberration while delivering breathtaking edge-to-edge sharpness, outstanding contrast, and exceptional detail even on the latest high-resolution Sony Alpha cameras. The renowned G Master optical design produces beautifully smooth background separation thanks to an 11-blade circular diaphragm, while Sony's advanced Dual XD (Extreme Dynamic) Linear Motors provide near-silent, ultra-fast autofocus with outstanding subject tracking for high-speed continuous shooting. Built with Optical SteadyShot (OSS) image stabilisation, a rugged magnesium-alloy construction, advanced Nano AR Coating II, fluorine-coated front element, and comprehensive dust- and moisture-resistant sealing, the Sony FE 300mm f\/2.8 GM OSS is the ultimate telephoto lens for professionals who demand uncompromising image quality, speed, and reliability in the world's most challenging shooting environments.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1627\" data-end=\"1643\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1645\" data-end=\"5385\" data-is-only-node=\"\" data-is-last-node=\"\"\u003e\n\u003cli data-section-id=\"8vp7f3\" data-start=\"1645\" data-end=\"1880\"\u003e\n\u003cstrong data-start=\"1647\" data-end=\"1699\"\u003eProfessional 300mm f\/2.8 G Master Telephoto Lens\u003c\/strong\u003e – Premium super-telephoto prime designed for professional sports, wildlife, bird, aviation, motorsport, and action photography with exceptional image quality and subject isolation.\u003c\/li\u003e\n\u003cli data-section-id=\"1rm1u98\" data-start=\"1882\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"1884\" data-end=\"1921\"\u003eAward-Winning Optical Performance\u003c\/strong\u003e – Recipient of the prestigious\u003cstrong\u003e \u003c\/strong\u003eEISA Telephoto Lens 2024–2025 award, recognising its outstanding innovation, image quality, and professional performance.\u003c\/li\u003e\n\u003cli data-section-id=\"cs5x8a\" data-start=\"2080\" data-end=\"2298\"\u003e\n\u003cstrong data-start=\"2082\" data-end=\"2110\"\u003eUltra-Lightweight Design\u003c\/strong\u003e – Weighing approximately 1,470g (excluding tripod mount), it is the lightest large-aperture 300mm telephoto lens in its class, reducing fatigue during long handheld shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"moyus7\" data-start=\"2300\" data-end=\"2488\"\u003e\n\u003cstrong data-start=\"2302\" data-end=\"2336\"\u003eBright Constant f\/2.8 Aperture\u003c\/strong\u003e – Large maximum aperture delivers outstanding low-light performance, faster shutter speeds, beautiful subject separation, and stunning background blur.\u003c\/li\u003e\n\u003cli data-section-id=\"1a2elfd\" data-start=\"2490\" data-end=\"2688\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2520\"\u003eAdvanced G Master Optics\u003c\/strong\u003e – Precision optical design delivers extraordinary sharpness, contrast, and detail from corner to corner, fully resolving today's highest-resolution full-frame sensors.\u003c\/li\u003e\n\u003cli data-section-id=\"1ff3s2h\" data-start=\"2690\" data-end=\"2881\"\u003e\n\u003cstrong data-start=\"2692\" data-end=\"2734\"\u003eThree Super ED \u0026amp; One ED Glass Elements\u003c\/strong\u003e – Effectively minimise axial and lateral chromatic aberration, colour fringing, and optical distortions for crystal-clear, colour-accurate images.\u003c\/li\u003e\n\u003cli data-section-id=\"1fmxmlp\" data-start=\"2883\" data-end=\"3067\"\u003e\n\u003cstrong data-start=\"2885\" data-end=\"2907\"\u003eNano AR Coating II\u003c\/strong\u003e – Advanced anti-reflective coating dramatically reduces flare and ghosting while maintaining exceptional contrast when shooting into challenging light sources.\u003c\/li\u003e\n\u003cli data-section-id=\"rms431\" data-start=\"3069\" data-end=\"3245\"\u003e\n\u003cstrong data-start=\"3071\" data-end=\"3099\"\u003eBeautiful G Master Bokeh\u003c\/strong\u003e – An\u003cstrong\u003e \u003c\/strong\u003e11-blade circular aperture produces exceptionally smooth, rounded, and natural-looking background blur that enhances subject separation.\u003c\/li\u003e\n\u003cli data-section-id=\"1qnk72c\" data-start=\"3247\" data-end=\"3453\"\u003e\n\u003cstrong data-start=\"3249\" data-end=\"3283\"\u003eDual XD Linear Motor Autofocus\u003c\/strong\u003e – Two powerful Extreme Dynamic Linear Motors provide incredibly fast, accurate, and virtually silent autofocus with outstanding tracking performance for moving subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"171npfa\" data-start=\"3455\" data-end=\"3629\"\u003e\n\u003cstrong data-start=\"3457\" data-end=\"3490\"\u003eProfessional Subject Tracking\u003c\/strong\u003e – Optimised to keep pace with Sony Alpha cameras' high-speed continuous shooting capabilities, ensuring precise focus during rapid bursts.\u003c\/li\u003e\n\u003cli data-section-id=\"1bat391\" data-start=\"3631\" data-end=\"3821\"\u003e\n\u003cstrong data-start=\"3633\" data-end=\"3681\"\u003eOptical SteadyShot (OSS) Image Stabilisation\u003c\/strong\u003e – Integrated optical stabilisation helps reduce camera shake, delivering sharper handheld images and more stable telephoto video recording.\u003c\/li\u003e\n\u003cli data-section-id=\"138np1s\" data-start=\"3823\" data-end=\"4022\"\u003e\n\u003cstrong data-start=\"3825\" data-end=\"3864\"\u003eCompatible with Sony Teleconverters\u003c\/strong\u003e – Supports Sony 1.4x and 2.0x teleconverters, extending focal length to\u003cstrong\u003e \u003c\/strong\u003e420mm f\/4 or 600mm f\/5.6 while maintaining outstanding autofocus performance.\u003c\/li\u003e\n\u003cli data-section-id=\"4c8t3c\" data-start=\"4024\" data-end=\"4185\"\u003e\n\u003cstrong data-start=\"4026\" data-end=\"4066\"\u003eDurable Magnesium-Alloy Construction\u003c\/strong\u003e – Lightweight yet incredibly strong internal structure provides exceptional durability for demanding professional use.\u003c\/li\u003e\n\u003cli data-section-id=\"jioefu\" data-start=\"4187\" data-end=\"4367\"\u003e\n\u003cstrong data-start=\"4189\" data-end=\"4225\"\u003eDust \u0026amp; Moisture Resistant Design\u003c\/strong\u003e – Comprehensive weather sealing protects against dust, moisture, and harsh environmental conditions, making it ideal for outdoor photography.\u003c\/li\u003e\n\u003cli data-section-id=\"1ddldfw\" data-start=\"4369\" data-end=\"4524\"\u003e\n\u003cstrong data-start=\"4371\" data-end=\"4404\"\u003eFluorine-Coated Front Element\u003c\/strong\u003e – Repels water, oil, fingerprints, and dirt while making the front element easier to clean in challenging environments.\u003c\/li\u003e\n\u003cli data-section-id=\"xqp0oi\" data-start=\"4526\" data-end=\"4712\"\u003e\n\u003cstrong data-start=\"4528\" data-end=\"4560\"\u003eBalanced Handheld Ergonomics\u003c\/strong\u003e – Optimised internal weight distribution provides superior balance and handling, making handheld shooting more comfortable during extended assignments.\u003c\/li\u003e\n\u003cli data-section-id=\"2fdrwz\" data-start=\"4714\" data-end=\"4905\"\u003e\n\u003cstrong data-start=\"4716\" data-end=\"4748\"\u003eProfessional Custom Controls\u003c\/strong\u003e – Includes focus hold buttons, focus limiter, AF\/MF switch, Optical SteadyShot controls, and customizable function buttons for rapid operation in the field.\u003c\/li\u003e\n\u003cli data-section-id=\"17p6dqp\" data-start=\"4907\" data-end=\"5127\"\u003e\n\u003cstrong data-start=\"4909\" data-end=\"4950\"\u003eFull-Frame Sony E-Mount Compatibility\u003c\/strong\u003e – Designed for Sony full-frame Alpha mirrorless cameras while remaining fully compatible with APS-C Sony E-mount bodies, where it delivers a 450mm equivalent field of view.\u003c\/li\u003e\n\u003cli data-section-id=\"180kwbb\" data-start=\"5129\" data-end=\"5385\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"5131\" data-end=\"5169\"\u003eIdeal for Professional Photography\u003c\/strong\u003e – Perfect for wildlife photographers, bird photographers, sports professionals, photojournalists, aviation enthusiasts, safari photographers, and anyone requiring exceptional telephoto reach, speed, and reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 300mm f\/2.8 GM OSS Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-SH175 Lens Hood\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eDrop-In Filter\u003c\/li\u003e\n\u003cli\u003eLens Strap\u003c\/li\u003e\n\u003cli\u003eSoft Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3EHBWfuJENI?si=swmZJlnqBov6A_lJ\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":47532504547606,"sku":"4548736156654","price":134995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-300mm-f2-8-gm-oss-lens-front.webp?v=1708073802"},{"product_id":"sony-fe-50mm-f1-4-gm-1","title":"Sony FE 50mm F1.4 GM","description":"\u003cdiv id=\"orms-product-description\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \u003c\/span\u003eSony FE 50mm f\/1.4 GM Lens\u003cspan data-mce-fragment=\"1\"\u003e is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. It is the perfect choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"value std\" data-mce-fragment=\"1\" itemprop=\"description\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eFull-Frame | f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eG-Master Design with Advanced Optics\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eTwo XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eFocus Hold Buttons \u0026amp; Iris Lock Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003ePhysical Aperture Ring \u0026amp; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eNano AR II \u0026amp; Fluorine Coatings\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":47706924777750,"sku":"4548736135116","price":30295.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyFE50mmF1.4GM6_c9f7d5b8-0fd1-4ff9-9c21-8c81e4143306.jpg?v=1714041091"},{"product_id":"new-sony-zv-e10-ii","title":"Sony ZV-E10 II Mirrorless Camera with 16-50mm II Lens (Black)","description":"\u003ch3 data-start=\"0\" data-end=\"123\"\u003e\u003cstrong data-start=\"0\" data-end=\"121\"\u003eSony ZV-E10 II Mirrorless Camera with 16–50mm II Lens Kit – Next-Generation Power for Content Creators and Filmmakers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"125\" data-end=\"1609\"\u003eRedefine your creative potential with the Sony ZV-E10 II Mirrorless Camera with 16–50mm II Lens Kit, an advanced hybrid powerhouse designed specifically for vloggers, content creators, and filmmakers. Equipped with a 26MP Exmor R CMOS APS-C back-illuminated sensor and the latest BIONZ XR image processor, the ZV-E10 II delivers extraordinary image clarity, cinematic color reproduction, and professional-grade 4K 60p 10-bit 4:2:2 recording. Capture every detail with 759-point phase-detection autofocus, Real-time Eye AF for humans, animals, and birds, and AI-powered Real-time Tracking for unmatched subject precision. Experience flawless stabilization with Active Mode image stabilization and Breathing Compensation, while cinematic modes like S-Cinetone™ and Cinematic Vlog Setting transform your videos into storytelling masterpieces straight out of camera. The Intelligent 3-Capsule Microphone with windscreen ensures crystal-clear audio, and built-in Wi-Fi, USB-C, and micro HDMI connectivity make live streaming, editing, and sharing seamless. Paired with the Sony E PZ 16–50mm f\/3.5–5.6 OSS II Lens, offering 24–75mm full-frame equivalent zoom range, smooth power zoom, and refined optical design, this compact lens is ideal for travel, vlogs, and professional production. Lightweight, powerful, and feature-rich, the Sony ZV-E10 II is the ultimate all-in-one tool for modern creators ready to elevate their storytelling.\u003c\/p\u003e\n\u003ch3 data-start=\"1616\" data-end=\"1668\"\u003e\u003cstrong data-start=\"1623\" data-end=\"1666\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1670\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1711\"\u003eSony ZV-E10 II Mirrorless Camera\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1714\" data-end=\"3811\"\u003e\n\u003cli data-start=\"1714\" data-end=\"1878\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1878\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1750\"\u003e26MP Exmor R CMOS APS-C Sensor\u003c\/strong\u003e – Back-illuminated design enhances light sensitivity, delivering exceptional detail and clarity even in low-light conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1879\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1881\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1881\" data-end=\"1912\"\u003ePowerful BIONZ XR Processor\u003c\/strong\u003e – Delivers 8x more processing power for enhanced color depth, dynamic range, and low-noise performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2019\" data-end=\"2205\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2205\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2066\"\u003e4K 60p \/ 10-bit 4:2:2 All-Intra Recording\u003c\/strong\u003e – Records oversampled 5.6K footage with cinematic precision and professional post-production flexibility (S-Log3, LUT import supported).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2206\" data-end=\"2391\"\u003e\n\u003cp data-start=\"2208\" data-end=\"2391\"\u003e\u003cstrong data-start=\"2208\" data-end=\"2247\"\u003e759-Point Phase-Detection AF System\u003c\/strong\u003e – Ultra-fast and accurate autofocus with Real-Time Eye AF for humans, animals, and birds, and Real-Time Tracking for moving subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2392\" data-end=\"2583\"\u003e\n\u003cp data-start=\"2394\" data-end=\"2583\"\u003e\u003cstrong data-start=\"2394\" data-end=\"2437\"\u003eCreative Look \u0026amp; Cinematic Vlog Settings\u003c\/strong\u003e – Access 10 customizable presets, intuitive color moods, and S-Cinetone™ for natural skin tones and cinematic texture straight from the camera.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2584\" data-end=\"2733\"\u003e\n\u003cp data-start=\"2586\" data-end=\"2733\"\u003e\u003cstrong data-start=\"2586\" data-end=\"2621\"\u003eActive Mode Image Stabilization\u003c\/strong\u003e – Advanced gyroscope-based stabilization ensures steady handheld footage even while walking or panning in 4K.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2734\" data-end=\"2902\"\u003e\n\u003cp data-start=\"2736\" data-end=\"2902\"\u003e\u003cstrong data-start=\"2736\" data-end=\"2770\"\u003eSlow \u0026amp; Quick (S\u0026amp;Q) Motion Mode\u003c\/strong\u003e – Capture stunning slow-motion at 120fps Full HD or time-lapse sequences directly in-camera with adjustable intervals (1–60 sec).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2903\" data-end=\"3053\"\u003e\n\u003cp data-start=\"2905\" data-end=\"3053\"\u003e\u003cstrong data-start=\"2905\" data-end=\"2942\"\u003eBokeh Switch \u0026amp; Background Defocus\u003c\/strong\u003e – Instantly create professional shallow depth-of-field effects with one touch for perfect subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3054\" data-end=\"3228\"\u003e\n\u003cp data-start=\"3056\" data-end=\"3228\"\u003e\u003cstrong data-start=\"3056\" data-end=\"3092\"\u003eIntelligent 3-Capsule Microphone\u003c\/strong\u003e – Auto direction switching with noise reduction, windscreen attachment, and support for digital audio input via Multi Interface Shoe.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3229\" data-end=\"3358\"\u003e\n\u003cp data-start=\"3231\" data-end=\"3358\"\u003e\u003cstrong data-start=\"3231\" data-end=\"3256\"\u003eEnhanced Connectivity\u003c\/strong\u003e – USB-C live streaming, 5GHz Wi-Fi, RTMP\/RTMPS\/SRT protocols, and micro HDMI for external displays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3359\" data-end=\"3501\"\u003e\n\u003cp data-start=\"3361\" data-end=\"3501\"\u003e\u003cstrong data-start=\"3361\" data-end=\"3399\"\u003eImproved Ergonomics \u0026amp; Battery Life\u003c\/strong\u003e – Larger NP-FZ100 battery offers ~610 shots per charge; enhanced grip for stable handheld shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3502\" data-end=\"3654\"\u003e\n\u003cp data-start=\"3504\" data-end=\"3654\"\u003e\u003cstrong data-start=\"3504\" data-end=\"3547\"\u003eVari-Angle Touchscreen with Vertical UI\u003c\/strong\u003e – 3.0” 1.04M-dot LCD supports intuitive control and instant orientation for vertical social media video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3655\" data-end=\"3811\"\u003e\n\u003cp data-start=\"3657\" data-end=\"3811\"\u003e\u003cstrong data-start=\"3657\" data-end=\"3700\"\u003eCompact, Lightweight Design (Just 343g)\u003c\/strong\u003e – Perfect for travel, vlogging, or on-the-go professional production with over 70 compatible E-mount lenses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"3813\" data-end=\"3863\"\u003e\u003cstrong data-start=\"3818\" data-end=\"3861\"\u003eSony E PZ 16–50mm f\/3.5–5.6 OSS II Lens\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"3864\" data-end=\"4856\"\u003e\n\u003cli data-start=\"3864\" data-end=\"3976\"\u003e\n\u003cp data-start=\"3866\" data-end=\"3976\"\u003e\u003cstrong data-start=\"3866\" data-end=\"3891\"\u003eVersatile Zoom Range:\u003c\/strong\u003e 16–50mm (24–75mm full-frame equivalent) for wide landscapes to intimate portraits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3977\" data-end=\"4084\"\u003e\n\u003cp data-start=\"3979\" data-end=\"4084\"\u003e\u003cstrong data-start=\"3979\" data-end=\"4008\"\u003eOptical SteadyShot (OSS):\u003c\/strong\u003e 4-stop stabilization minimizes camera shake in handheld stills and video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4085\" data-end=\"4180\"\u003e\n\u003cp data-start=\"4087\" data-end=\"4180\"\u003e\u003cstrong data-start=\"4087\" data-end=\"4112\"\u003ePower Zoom Mechanism:\u003c\/strong\u003e Smooth, quiet zooming for professional-quality video transitions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4181\" data-end=\"4332\"\u003e\n\u003cp data-start=\"4183\" data-end=\"4332\"\u003e\u003cstrong data-start=\"4183\" data-end=\"4211\"\u003eAdvanced Optical Design:\u003c\/strong\u003e Four aspherical and one ED element reduce distortion, chromatic aberration, and color bleeding for superior sharpness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4333\" data-end=\"4452\"\u003e\n\u003cp data-start=\"4335\" data-end=\"4452\"\u003e\u003cstrong data-start=\"4335\" data-end=\"4361\"\u003eFast, Quiet Autofocus:\u003c\/strong\u003e Linear motor provides responsive focus performance ideal for stills and cinematic video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4453\" data-end=\"4596\"\u003e\n\u003cp data-start=\"4455\" data-end=\"4596\"\u003e\u003cstrong data-start=\"4455\" data-end=\"4479\"\u003eClose-Up Capability:\u003c\/strong\u003e Minimum focusing distance of 0.25m (wide) \/ 0.30m (tele) with 0.215x magnification for stunning macro-style shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4597\" data-end=\"4723\"\u003e\n\u003cp data-start=\"4599\" data-end=\"4723\"\u003e\u003cstrong data-start=\"4599\" data-end=\"4627\"\u003eLightweight Portability:\u003c\/strong\u003e Weighs just 107g and collapses to 31.3mm—perfect for travel, vlogging, and daily photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4724\" data-end=\"4856\"\u003e\n\u003cp data-start=\"4726\" data-end=\"4856\"\u003e\u003cstrong data-start=\"4726\" data-end=\"4761\"\u003eBreathing Compensation Support:\u003c\/strong\u003e Minimizes focus breathing when paired with compatible Sony cameras for cinematic rack focus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cdiv id=\"shopify-section-template--18556474392630__tabs_content_8rnbnj\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"section section-tabs-content section-template--18556474392630__tabs_content_8rnbnj section--padding page-width page-width--fixed color-scheme-1\" data-id=\"template--18556474392630__tabs_content_8rnbnj\"\u003e\n\u003cdiv class=\"flex flex-col md:flex-row\"\u003e\n\u003cdiv class=\"tabs__panel\"\u003e\n\u003cdiv class=\"tabs__content\" id=\"tab-tab_TiGJGY\" data-index=\"2\" role=\"tabpanel\" aria-labelledby=\"tab_TiGJGY\" tabindex=\"0\"\u003e\n\u003cdiv class=\"page__content rte text-subtext\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 II Mirrorless Camera (Black)\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003c\/li\u003e\n\u003cli\u003eWind Screen Adaptor\u003c\/li\u003e\n\u003cli\u003eRechargeable Battery NP-FZ100\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003cli\u003eLens Cap\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/w4o_njpjcFs?si=7iEwqTaH8Juf9pfS\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":48827702706454,"sku":"4548736160989-BF | 4548736160989","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-zv-e10-ii-mirrorless-camera-with-16-50mm-lens-1.webp?v=1761660359"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"SONY FE 16-35MM F2.8 GM II LENS","description":"\u003cp\u003eThe Sony FE 16-35mm F2.8 GM II Lens is a premium, ultra-wide zoom lens designed for full-frame Sony E-mount cameras. It offers exceptional image quality, fast and accurate autofocus, and superior low-light performance with its constant f\/2.8 aperture. Ideal for landscape, architecture, and event photography, this lens is part of Sony's acclaimed G Master series, ensuring professional-grade optical performance and durability.\u003c\/p\u003e\n\u003cp\u003eKey features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Aperture\u003c\/strong\u003e: Provides excellent low-light performance and depth-of-field control throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master Quality\u003c\/strong\u003e: Delivers exceptional resolution, sharpness, and bokeh, meeting professional standards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e: Features XA (extreme aspherical) elements, ED (extra-low dispersion) elements, and Nano AR Coating II to minimize aberrations and flare.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Precise Autofocus\u003c\/strong\u003e: Equipped with advanced linear motors for quick, accurate, and quiet focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: Dust and moisture-resistant design ensures reliable operation in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Compact\u003c\/strong\u003e: Improved design offers greater portability and handling, ideal for on-the-go shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: 16-35mm range covers ultra-wide to wide-angle perspectives, suitable for landscapes, architecture, and street photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Video Capabilities\u003c\/strong\u003e: Smooth and silent AF performance along with minimal focus breathing, perfect for video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button\u003c\/strong\u003e: Allows for easy access to focus lock or other assigned functions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e: On the front element to resist fingerprints, dust, and smudges, making it easier to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":48908438339862,"sku":"4548736156692","price":51995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-16-35mm-f2-8-gm-ii-lens-front.webp?v=1722406873"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003ePrice TBA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlock unparalleled image quality with the Sony FE 85mm f\/1.4 GM II Lens, featuring cutting-edge technology for superior resolution at all apertures and breathtaking bokeh. Optimized for Sony A Series cameras, it delivers fast, precise autofocus with two XD Linear Motors, making it perfect for both photography and videography. The lens incorporates two XA elements for edge-to-edge sharpness and two ED elements to minimize chromatic aberration. Sony's Nano AR Coating II ensures reduced ghosting and flare, while its weather-resistant design and fluorine-coated front element offer durability in challenging conditions.\u003c\/p\u003e\n\u003cp\u003eKey features\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Performance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced optical performance with higher resolutions, even at f\/1.4.\u003c\/li\u003e\n\u003cli\u003eTwo XA (Extreme Aspherical) elements ensure edge-to-edge sharpness.\u003c\/li\u003e\n\u003cli\u003eTwo ED (Extra-Low Dispersion) elements reduce chromatic aberration.\u003c\/li\u003e\n\u003cli\u003eSony's Nano AR Coating II minimizes ghosting and flare for clearer images.\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture and controlled spherical aberration create smooth, natural bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAF Performance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XD (Extreme Dynamic) Linear Motors provide fast, accurate, and quiet autofocus.\u003c\/li\u003e\n\u003cli\u003eImproved autofocus supports fast-moving subjects and 120 fps shooting with Sony A9 III.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMobility and Operability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApproximately 20% lighter and 13% smaller than the predecessor.\u003c\/li\u003e\n\u003cli\u003eFeatures two programmable focus hold buttons and a focus mode switch for intuitive control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReliability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisture and dust-resistant design for use in challenging weather conditions.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element repels fingerprints, water, dust, and oil for easy cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":49025844347158,"sku":"LENSOE85F14GM2","price":38995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-85mm-f1-4-gm-ii-lens-front.webp?v=1724924358"},{"product_id":"sony-alpha-a1-ii-mirrorless-digital-camera","title":"Sony Alpha a1 II Mirrorless Digital Camera","description":"\u003cp\u003eSony Alpha a1 II Mirrorless Camera – Redefining Professional Photography and Videography Elevate your craft with the Sony Alpha a1 II Mirrorless Camera, the ultimate tool for professionals demanding speed, precision, and versatility. Featuring a 50.1MP full-frame stacked BSI Exmor RS CMOS sensor and the advanced BIONZ XR processor, the a1 II captures stunning, high-resolution images and blackout-free continuous shooting at up to 120 fps. Videographers will revel in its ability to record 8K 60p and 4K 120p video with enhanced 10-bit color depth, dynamic range, and real-time AI-powered autofocus tracking. Packed with groundbreaking features like 8.5-stop IBIS stabilization, a 9.44m-dot EVF with a 240 Hz refresh rate, and AI-driven subject recognition, the a1 II ensures flawless performance in any scenario. Its professional-grade design includes a 3.2\" 4-axis touchscreen LCD, 5 GHz MIMO Wi-Fi, 2.5GBASE-T Ethernet, USB-C, and dual CFexpress Type A\/SD card slots for seamless workflow integration. Experience unparalleled creative freedom with the Sony Alpha a1 II – the ultimate powerhouse for photographers and filmmakers.\u003c\/p\u003e\n\u003cp\u003eKey features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnrivaled Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50.1MP full-frame Exmor RS™ image sensor with real-time processing via BIONZ XR™ engine.\u003c\/li\u003e\n\u003cli\u003eAI-driven subject recognition for superior focus and tracking across challenging scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI processing unit improves subject recognition for people, animals, vehicles, and insects.\u003c\/li\u003e\n\u003cli\u003e30% enhanced human eye recognition with improved tracking for obscured or distant subjects.\u003c\/li\u003e\n\u003cli\u003eBirds recognition improved by 50%; supports eyes of small animals and other unique subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Speed Continuous Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 30 fps with full 50.1MP resolution and 120 AF\/AE calculations per second.\u003c\/li\u003e\n\u003cli\u003eBlackout-free shooting for uninterrupted framing.\u003c\/li\u003e\n\u003cli\u003ePre-capture and speed boost features to ensure you never miss a decisive moment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Image Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStunning resolution of 50.1MP, with 21MP equivalent in APS-C mode or after cropping.\u003c\/li\u003e\n\u003cli\u003eSelectable RAW sizes and quality (L, Lossless Compressed, JPEG, HEIF).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e8.5-Stop Image Stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptical 5-axis stabilization for sharp, handheld shots even in low light or telephoto scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCinematic Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8K 4:2:2 10-bit recording, oversampled from 8.6K for exceptional detail.\u003c\/li\u003e\n\u003cli\u003e4K 120p high-frame-rate recording with up to 5x slow motion.\u003c\/li\u003e\n\u003cli\u003eS-Log3 gamma curve for improved dynamic range and Cinema Line compatibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Workflow and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2.5GBASE-T Ethernet for ultra-fast, stable data transfers.\u003c\/li\u003e\n\u003cli\u003eBuilt-in voice memo microphone and FTPS support for efficient file transfer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Ergonomics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlackout-free EVF with a 240 Hz refresh rate for seamless shooting.\u003c\/li\u003e\n\u003cli\u003eCompact design with advanced touchscreen LCD and dual CFexpress Type A\/SD card slots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OZoZt04oK5c?si=0gbpWT7oxGfu6TAU\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":49454666416406,"sku":"4548736162129","price":144995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a1-ii-mirrorless-camera-camsoila1ii-outdoorphoto-1-ezgif.com-webp-to-png-converter.png?v=1732106605"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens + Free Camera Tek Bean Bag","description":"\u003cdiv id=\"shopify-section-template--23596803424624__product-content\" class=\"shopify-section shopify-section--product-content\"\u003e\n\u003csection class=\"container\"\u003e\n\u003cdiv id=\"product-14673820483952-content\" class=\"product-content anchor\"\u003e\n\u003cdiv class=\"product-content__tabs anchor\" id=\"product-14673820483952-tabs\"\u003e\n\u003cdiv class=\"product-tabs\"\u003e\n\u003cdiv class=\"drawer__content drawer__content--padded-start\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003ch3 data-start=\"0\" data-end=\"91\"\u003e\u003cstrong\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"91\"\u003eExperience unmatched reach and precision with the Sony FE 400-800mm f\/6.3-8 G OSS Lens, the longest-reaching E-mount G Series super-telephoto lens, purpose-built for wildlife, sports, and nature photography. Designed to deliver exceptional image quality at a competitive price point, this lens features internal zoom for consistent handling, dual linear motors for fast and quiet autofocus, and Optical SteadyShot (OSS) stabilization with three selectable modes for sharp results even at extreme focal lengths. A focus limiter, three customizable focus hold buttons, and a fixed rotating tripod collar provide pro-level control and stability, ensuring sharper, more precise images in demanding scenarios. Blending G Master-level features with the value of the G Series, this ultra-telephoto powerhouse elevates your Sony mirrorless setup for the most ambitious long-range shooting needs.\u003c\/p\u003e\n\u003ch3 data-start=\"163\" data-end=\"225\"\u003e\u003cstrong data-start=\"170\" data-end=\"225\"\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens – Key Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"227\" data-end=\"1942\"\u003e\n\u003cli data-start=\"227\" data-end=\"411\"\u003e\n\u003cp data-start=\"229\" data-end=\"411\"\u003e\u003cstrong data-start=\"229\" data-end=\"270\"\u003e Longest-Reaching Sony E-Mount Zoom\u003c\/strong\u003e – Reaches up to 800mm (extendable to 1120mm or 1600mm with 1.4x\/2x teleconverters); perfect for birding, wildlife, and sports photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"412\" data-end=\"526\"\u003e\n\u003cp data-start=\"414\" data-end=\"526\"\u003e\u003cstrong data-start=\"414\" data-end=\"452\"\u003e Super-Telephoto G Series Design\u003c\/strong\u003e – Offers high-end optical performance at a more accessible price point.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"527\" data-end=\"649\"\u003e\n\u003cp data-start=\"529\" data-end=\"649\"\u003e\u003cstrong data-start=\"529\" data-end=\"569\"\u003e Dual Linear Motors + Internal Zoom\u003c\/strong\u003e – Delivers smooth, fast, and accurate autofocus with consistent lens balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"788\"\u003e\n\u003cp data-start=\"652\" data-end=\"788\"\u003e\u003cstrong data-start=\"652\" data-end=\"697\"\u003e Optical SteadyShot (OSS) Stabilization\u003c\/strong\u003e – Three stabilization modes counteract shake for crisp handheld or tripod-mounted shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"940\"\u003e\n\u003cp data-start=\"791\" data-end=\"940\"\u003e\u003cstrong data-start=\"791\" data-end=\"820\"\u003e Advanced Focus Control\u003c\/strong\u003e – Includes focus limiter and three customizable focus hold buttons placed at 90° intervals for maximum accessibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"941\" data-end=\"1074\"\u003e\n\u003cp data-start=\"943\" data-end=\"1074\"\u003e\u003cstrong data-start=\"943\" data-end=\"976\"\u003e Rounded 11-Blade Diaphragm\u003c\/strong\u003e – Produces stunning bokeh with smooth, natural background blur and excellent subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1075\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1077\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1111\"\u003e Short Rotational Zoom Throw\u003c\/strong\u003e – Allows quick focal length adjustments, ideal for fast-moving subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1350\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1219\"\u003e Filter \u0026amp; Function Ready\u003c\/strong\u003e – Accepts 105mm front screw-in filters and features multiple function switches (AF\/MF, OSS, limiter) for fast field adjustments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1510\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1510\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1390\"\u003e Weather-Sealed \u0026amp; Rugged Build\u003c\/strong\u003e – Dust and moisture-resistant construction with a fluorine-coated front element for durability in harsh environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1511\" data-end=\"1648\"\u003e\n\u003cp data-start=\"1513\" data-end=\"1648\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1548\"\u003e Rotating Fixed Tripod Collar\u003c\/strong\u003e – Ensures shooting stability and smooth transitions between horizontal and vertical orientations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1649\" data-end=\"1806\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1688\"\u003e High-End Optical Configuration\u003c\/strong\u003e – Features 27 elements in 19 groups, including 6 ED elements to minimize chromatic aberration, ghosting, and flare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1807\" data-end=\"1942\"\u003e\n\u003cp data-start=\"1809\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1849\"\u003e Lens Hood with Lock + Filter Slot\u003c\/strong\u003e – Minimizes stray light while offering front element protection and filter control access.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"63\" data-end=\"999\" data-is-only-node=\"\" data-is-last-node=\"\"\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH181 Lens Hood\u003c\/li\u003e\n\u003cli\u003eSony ALC-F105S Front Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony Lens Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/P7om9s8E6Fk?si=Wd6s-soNwJhCxkR4\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--23596803424624__166452749396576996\" class=\"shopify-section shopify-section--apps\"\u003e\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":49777718034710,"sku":"4548736169692","price":54995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/Untitleddesign_59.png?v=1769594007"},{"product_id":"sony-fx2-cinema-camera","title":"Sony FX2 Cinema Camera","description":"\u003cp data-start=\"162\" data-end=\"251\"\u003e\u003cstrong data-start=\"162\" data-end=\"251\"\u003eSony FX2 Cinema Camera – Full-Frame 4K Powerhouse for Filmmakers and Content Creators\u003cimg\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"253\" data-end=\"683\"\u003eUnleash cinematic excellence with the Sony FX2 Cinema Camera, a compact, full-frame 4K cinema camera engineered for professional filmmakers, content creators, and production studios. Featuring a 7K oversampled 33MP full-frame Exmor R CMOS sensor, the FX2 delivers incredibly detailed 4K video, 33MP stills, and over 15 stops of dynamic range for unmatched image quality and post-production flexibility. The FX2 supports 10-bit 4:2:2 internal recording, 16-bit RAW HDMI output, and advanced profiles like S-Cinetone, S-Log3, and HLG, making it ideal for color grading and high-end visual storytelling. Its AI-powered real-time autofocus and subject tracking, along with anamorphic de-squeeze and LUT support, offer full creative control in dynamic shooting scenarios. Built for professional workflows, the FX2 includes dual tally lights, CFexpress Type A and SD card slots, Wi-Fi 4K live streaming, and Sony’s Monitor \u0026amp; Control app for remote operation. Whether mounted on a gimbal, handheld, or rigged in studio setups, its robust thermal management ensures long, uninterrupted recording sessions—even in demanding conditions.\u003c\/p\u003e\n\u003ch3 data-start=\"149\" data-end=\"205\"\u003e\u003cstrong data-start=\"156\" data-end=\"205\"\u003eSony FX2 Cinema Camera – Key Features Summary\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"207\" data-end=\"253\"\u003e\u003cstrong data-start=\"215\" data-end=\"253\"\u003eProfessional Cinematic Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"254\" data-end=\"508\"\u003e\n\u003cli data-start=\"254\" data-end=\"347\"\u003e\n\u003cp data-start=\"256\" data-end=\"347\"\u003eFull-frame camera in Sony’s Cinema Line, inheriting visual quality from the VENICE series\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"348\" data-end=\"427\"\u003e\n\u003cp data-start=\"350\" data-end=\"427\"\u003eDesigned for solo shooters with high mobility, reliability, and operability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"428\" data-end=\"508\"\u003e\n\u003cp data-start=\"430\" data-end=\"508\"\u003eIdeal gateway for filmmakers transitioning to professional cinema production\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"510\" data-end=\"567\"\u003e\u003cstrong data-start=\"518\" data-end=\"567\"\u003eExceptional Image Quality \u0026amp; Recording Options\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"568\" data-end=\"948\"\u003e\n\u003cli data-start=\"568\" data-end=\"648\"\u003e\n\u003cp data-start=\"570\" data-end=\"648\"\u003e7K oversampling with full pixel readout (no binning) for detailed 4K footage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"649\" data-end=\"735\"\u003e\n\u003cp data-start=\"651\" data-end=\"735\"\u003eSupports DCI 4K, QFHD 4K, and Full HD in 10-bit 4:2:2 with MPEG-H HEVC\/H.265 codec\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"736\" data-end=\"805\"\u003e\n\u003cp data-start=\"738\" data-end=\"805\"\u003e15+ stops dynamic range with S-Log3; base ISO options: 800 \/ 4000\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"870\"\u003e\n\u003cp data-start=\"808\" data-end=\"870\"\u003eFlexible Log modes: Cine EI, Cine EI Quick, and Flexible ISO\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"871\" data-end=\"948\"\u003e\n\u003cp data-start=\"873\" data-end=\"948\"\u003eUp to 16 custom user LUTs for real-time monitoring and metadata embedding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"950\" data-end=\"989\"\u003e\u003cstrong data-start=\"958\" data-end=\"989\"\u003eIn-Camera Creative Controls\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"990\" data-end=\"1247\"\u003e\n\u003cli data-start=\"990\" data-end=\"1057\"\u003e\n\u003cp data-start=\"992\" data-end=\"1057\"\u003ePicture Profiles including S-Cinetone™ for cinematic skin tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1058\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1060\" data-end=\"1122\"\u003e12 Creative Look profiles; user LUTs assignable to PPLUT 1-4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1183\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1183\"\u003eAnamorphic lens support with 1.3x\/2.0x desqueeze options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1184\" data-end=\"1247\"\u003e\n\u003cp data-start=\"1186\" data-end=\"1247\"\u003eBIG6 (Home) screen for essential shooting parameter control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1249\" data-end=\"1297\"\u003e\u003cstrong data-start=\"1257\" data-end=\"1297\"\u003eHigh-Performance Autofocus \u0026amp; Framing\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1298\" data-end=\"1614\"\u003e\n\u003cli data-start=\"1298\" data-end=\"1383\"\u003e\n\u003cp data-start=\"1300\" data-end=\"1383\"\u003eAI-powered Real-time Recognition AF for humans, animals, birds, vehicles, insects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1384\" data-end=\"1462\"\u003e\n\u003cp data-start=\"1386\" data-end=\"1462\"\u003eTouch-to-track with improved human eye tracking (30% better than FX3\/FX30)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1539\"\u003e\n\u003cp data-start=\"1465\" data-end=\"1539\"\u003eAF Assist, Focus Map, Breathing Compensation for precision focus control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1540\" data-end=\"1614\"\u003e\n\u003cp data-start=\"1542\" data-end=\"1614\"\u003eAuto Framing keeps subject in frame automatically—ideal for tripod use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1616\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1664\"\u003eSlow Motion \u0026amp; Frame Rate Flexibility\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1665\" data-end=\"1771\"\u003e\n\u003cli data-start=\"1665\" data-end=\"1771\"\u003e\n\u003cp data-start=\"1667\" data-end=\"1694\"\u003eVariable frame rates up to:\u003c\/p\u003e\n\u003cul data-start=\"1697\" data-end=\"1771\"\u003e\n\u003cli data-start=\"1697\" data-end=\"1723\"\u003e\n\u003cp data-start=\"1699\" data-end=\"1723\"\u003e2.5x slow motion in 4K\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1726\" data-end=\"1771\"\u003e\n\u003cp data-start=\"1728\" data-end=\"1771\"\u003e5x slow motion in Full HD (up to 120 fps)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1773\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1781\" data-end=\"1818\"\u003eHybrid Still + Video Capabilities\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1819\" data-end=\"2039\"\u003e\n\u003cli data-start=\"1819\" data-end=\"1897\"\u003e\n\u003cp data-start=\"1821\" data-end=\"1897\"\u003eSwitch between video and 33MP still mode with dedicated MOVIE\/STILL switch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1898\" data-end=\"1971\"\u003e\n\u003cp data-start=\"1900\" data-end=\"1971\"\u003eCapture stills while recording or playing back video with LUT applied\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1972\" data-end=\"2039\"\u003e\n\u003cp data-start=\"1974\" data-end=\"2039\"\u003eLog mode available for stills to match cinematic post workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2041\" data-end=\"2073\"\u003e\u003cstrong data-start=\"2049\" data-end=\"2073\"\u003eDisplay \u0026amp; Monitoring\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"2074\" data-end=\"2288\"\u003e\n\u003cli data-start=\"2074\" data-end=\"2152\"\u003e\n\u003cp data-start=\"2076\" data-end=\"2152\"\u003eOLED electronic viewfinder with 3.68M dots, 0.70x magnification, +90° tilt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2153\" data-end=\"2217\"\u003e\n\u003cp data-start=\"2155\" data-end=\"2217\"\u003eFully articulating 3.0\" 1.03M-dot vari-angle LCD touchscreen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2218\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2220\" data-end=\"2288\"\u003eDual tally lamps, illuminated REC button, and LCD red record frame\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2290\" data-end=\"2332\"\u003e\u003cstrong data-start=\"2298\" data-end=\"2332\"\u003eProfessional Audio Integration\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"2333\" data-end=\"2472\"\u003e\n\u003cli data-start=\"2333\" data-end=\"2398\"\u003e\n\u003cp data-start=\"2335\" data-end=\"2398\"\u003eDigital audio interface via optional XLR Handle Unit (XLR-H1)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2399\" data-end=\"2472\"\u003e\n\u003cp data-start=\"2401\" data-end=\"2472\"\u003e4-channel 24-bit audio recording without cables or external batteries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2474\" data-end=\"2518\"\u003e\u003cstrong data-start=\"2482\" data-end=\"2518\"\u003eCompact Build \u0026amp; Mounting Options\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"2519\" data-end=\"2702\"\u003e\n\u003cli data-start=\"2519\" data-end=\"2576\"\u003e\n\u003cp data-start=\"2521\" data-end=\"2576\"\u003eLightweight magnesium alloy body with flat-top design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2577\" data-end=\"2640\"\u003e\n\u003cp data-start=\"2579\" data-end=\"2640\"\u003eAccessory mounting via multiple 1\/4-20 (UNC) threaded holes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2641\" data-end=\"2702\"\u003e\n\u003cp data-start=\"2643\" data-end=\"2702\"\u003eDust and moisture-resistant build for rugged environments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2704\" data-end=\"2747\"\u003e\u003cstrong data-start=\"2712\" data-end=\"2747\"\u003ePower \u0026amp; Cooling for Long Shoots\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"2748\" data-end=\"2968\"\u003e\n\u003cli data-start=\"2748\" data-end=\"2807\"\u003e\n\u003cp data-start=\"2750\" data-end=\"2807\"\u003eNP-FZ100 battery: up to 155 minutes continuous shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2808\" data-end=\"2856\"\u003e\n\u003cp data-start=\"2810\" data-end=\"2856\"\u003eUSB Power Delivery (PD) \u0026amp; DC Coupler support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2857\" data-end=\"2922\"\u003e\n\u003cp data-start=\"2859\" data-end=\"2922\"\u003eAdvanced heat management with internal fan and airflow design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2923\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2925\" data-end=\"2968\"\u003eContinuous 4K 59.94p recording capability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2970\" data-end=\"3006\"\u003e\u003cstrong data-start=\"2978\" data-end=\"3006\"\u003eConnectivity \u0026amp; Expansion\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"3007\" data-end=\"3233\"\u003e\n\u003cli data-start=\"3007\" data-end=\"3058\"\u003e\n\u003cp data-start=\"3009\" data-end=\"3058\"\u003eHDMI Type-A (4:2:2 10-bit or 16-bit RAW output)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3059\" data-end=\"3111\"\u003e\n\u003cp data-start=\"3061\" data-end=\"3111\"\u003eUSB-C, Multi\/Micro USB, headphone, and mic jacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3112\" data-end=\"3162\"\u003e\n\u003cp data-start=\"3114\" data-end=\"3162\"\u003eDual media slots: CFexpress Type A + SD UHS-II\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3163\" data-end=\"3233\"\u003e\n\u003cp data-start=\"3165\" data-end=\"3233\"\u003eSupports 4K live streaming via USB, LAN (RTMP\/RTMPS\/SRT protocols)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"3235\" data-end=\"3274\"\u003e\u003cstrong data-start=\"3243\" data-end=\"3274\"\u003eRemote Monitoring \u0026amp; Control\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"3275\" data-end=\"3391\"\u003e\n\u003cli data-start=\"3275\" data-end=\"3345\"\u003e\n\u003cp data-start=\"3277\" data-end=\"3345\"\u003eSony Monitor \u0026amp; Control app for waveform, focus, and exposure tools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3346\" data-end=\"3391\"\u003e\n\u003cp data-start=\"3348\" data-end=\"3391\"\u003eMulti-camera wireless monitoring via iPad\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FX2 Cinema Camera\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony Multi Interface Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Eg5lc0ZcwVo?si=_5RkdzZM4tDuD7Ml\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50091620172054,"sku":"4548736166028","price":44995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fx2-cinema-camera-body-1.jpg?v=1756820325"},{"product_id":"sony-alpha-a7r-v-mirrorless-camera-body","title":"Sony Alpha a7R V Mirrorless Digital Camera","description":"\u003ch3 data-start=\"0\" data-end=\"96\"\u003e\u003cstrong data-start=\"0\" data-end=\"96\"\u003eSony Alpha a7R V Mirrorless Digital Camera (Body Only) – 61MP AI-Powered Full-Frame Flagship\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong data-start=\"0\" data-end=\"96\"\u003eONLINE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"98\" data-end=\"1626\"\u003eThe Sony Alpha a7R V Mirrorless Digital Camera is a groundbreaking high-resolution powerhouse engineered for professionals who demand absolute precision, speed, and next-generation imaging intelligence. Awarded the prestigious TIPA 2023 Best Full Frame Professional Camera, the a7R V features an extraordinary 61MP full-frame Exmor R™ BSI CMOS sensor paired with the advanced BIONZ XR™ processor and a dedicated AI processing unit, delivering unrivalled detail, dynamic range, and colour accuracy. Designed for both elite photography and cinematic production, it offers 8K 24p and 4K 60p 10-bit recording with full pixel readout, 16-bit RAW output via HDMI, and professional colour profiles like S-Log3 and S-Cinetone™ for maximum grading flexibility. Its revolutionary AI-driven Real-Time Recognition Autofocus uses deep learning and human pose estimation to track subjects with unmatched accuracy, including humans, animals, birds, vehicles, and even insects. With up to 10 fps continuous shooting at full resolution, an industry-leading 8-stop 5-axis in-body image stabilisation system, and Pixel Shift Multi Shooting capable of producing ultra-high-resolution composite images, the a7R V redefines what’s possible in image quality. Built for demanding workflows, it features a 9.44M-dot OLED EVF, a versatile 4-axis multi-angle touchscreen, dual CFexpress Type A\/SD slots, high-speed connectivity, and a rugged magnesium alloy body, making it the ultimate tool for commercial, studio, landscape, and high-end video creators.\u003c\/p\u003e\n\u003ch3 data-section-id=\"f668ka\" data-start=\"1633\" data-end=\"1673\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1640\" data-end=\"1673\"\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1675\" data-end=\"4290\"\u003e\n\u003cli data-section-id=\"t9o7zp\" data-start=\"1675\" data-end=\"1877\"\u003e\n\u003cstrong data-start=\"1677\" data-end=\"1721\"\u003e61MP Full-Frame Exmor R™ BSI CMOS Sensor\u003c\/strong\u003e – Delivers extraordinary resolution with incredible detail, dynamic range, and colour fidelity, ideal for professional photography and large-format output.\u003c\/li\u003e\n\u003cli data-section-id=\"1eqwwsf\" data-start=\"1879\" data-end=\"2079\"\u003e\n\u003cstrong data-start=\"1881\" data-end=\"1927\"\u003eBIONZ XR™ Processor with Dedicated AI Unit\u003c\/strong\u003e – Combines massive processing power with advanced AI deep learning for faster performance, improved image quality, and intelligent subject recognition.\u003c\/li\u003e\n\u003cli data-section-id=\"1ulapjm\" data-start=\"2081\" data-end=\"2272\"\u003e\n\u003cstrong data-start=\"2083\" data-end=\"2127\"\u003eAI-Based Real-Time Recognition Autofocus\u003c\/strong\u003e – Utilises human pose estimation and deep learning to accurately track humans, animals, birds, vehicles, and insects with exceptional precision.\u003c\/li\u003e\n\u003cli data-section-id=\"y8wn0h\" data-start=\"2274\" data-end=\"2445\"\u003e\n\u003cstrong data-start=\"2276\" data-end=\"2318\"\u003e8K 24p \u0026amp; 4K 60p 10-Bit Video Recording\u003c\/strong\u003e – Capture cinematic video with full pixel readout, rich colour depth, and professional-grade clarity for high-end productions.\u003c\/li\u003e\n\u003cli data-section-id=\"13cm3h8\" data-start=\"2447\" data-end=\"2618\"\u003e\n\u003cstrong data-start=\"2449\" data-end=\"2491\"\u003e16-Bit RAW Output \u0026amp; Pro Video Profiles\u003c\/strong\u003e – Supports external 16-bit RAW via HDMI along with S-Log3 and S-Cinetone™ for advanced colour grading and cinematic workflows.\u003c\/li\u003e\n\u003cli data-section-id=\"dj00vx\" data-start=\"2620\" data-end=\"2786\"\u003e\n\u003cstrong data-start=\"2622\" data-end=\"2676\"\u003eUp to 10 fps Continuous Shooting (Full Resolution)\u003c\/strong\u003e – Shoot high-speed bursts with full AF\/AE tracking, perfect for action, wildlife, and commercial photography.\u003c\/li\u003e\n\u003cli data-section-id=\"1r28713\" data-start=\"2788\" data-end=\"2961\"\u003e\n\u003cstrong data-start=\"2790\" data-end=\"2835\"\u003e8-Stop 5-Axis In-Body Image Stabilisation\u003c\/strong\u003e – Industry-leading stabilisation system ensures razor-sharp images and smooth handheld video, even in challenging conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"qo30jn\" data-start=\"2963\" data-end=\"3116\"\u003e\n\u003cstrong data-start=\"2965\" data-end=\"3010\"\u003ePixel Shift Multi Shooting (240MP Output)\u003c\/strong\u003e – Creates ultra-high-resolution composite images for extreme detail and professional studio applications.\u003c\/li\u003e\n\u003cli data-section-id=\"1a0j54r\" data-start=\"3118\" data-end=\"3254\"\u003e\n\u003cstrong data-start=\"3120\" data-end=\"3159\"\u003e693-Point Phase Detection AF System\u003c\/strong\u003e – Provides fast, accurate autofocus across a wide coverage area for reliable subject tracking.\u003c\/li\u003e\n\u003cli data-section-id=\"14n9k96\" data-start=\"3256\" data-end=\"3402\"\u003e\n\u003cstrong data-start=\"3258\" data-end=\"3298\"\u003e9.44M-Dot OLED Electronic Viewfinder\u003c\/strong\u003e – Ultra-high-resolution EVF with 120fps refresh rate for crystal-clear viewing and precise composition.\u003c\/li\u003e\n\u003cli data-section-id=\"1o1zxzj\" data-start=\"3404\" data-end=\"3546\"\u003e\n\u003cstrong data-start=\"3406\" data-end=\"3444\"\u003e4-Axis Multi-Angle Touchscreen LCD\u003c\/strong\u003e – Flexible display design allows versatile shooting angles for both photography and video production.\u003c\/li\u003e\n\u003cli data-section-id=\"1k7ia44\" data-start=\"3548\" data-end=\"3678\"\u003e\n\u003cstrong data-start=\"3550\" data-end=\"3598\"\u003eDual CFexpress Type A \u0026amp; SD UHS-II Card Slots\u003c\/strong\u003e – High-speed, reliable storage for demanding workflows and large file handling.\u003c\/li\u003e\n\u003cli data-section-id=\"1yb5fvk\" data-start=\"3680\" data-end=\"3826\"\u003e\n\u003cstrong data-start=\"3682\" data-end=\"3722\"\u003eAdvanced Video Codecs \u0026amp; Oversampling\u003c\/strong\u003e – Includes 10-bit 4:2:2 recording, H.265 compression, and oversampled 4K from 6.2K for superior detail.\u003c\/li\u003e\n\u003cli data-section-id=\"n5np3w\" data-start=\"3828\" data-end=\"3995\"\u003e\n\u003cstrong data-start=\"3830\" data-end=\"3882\"\u003eProfessional Connectivity \u0026amp; Workflow Integration\u003c\/strong\u003e – Features high-speed USB-C, Wi-Fi, Bluetooth, HDMI output, and USB streaming for seamless production workflows.\u003c\/li\u003e\n\u003cli data-section-id=\"1ezjkor\" data-start=\"3997\" data-end=\"4153\"\u003e\n\u003cstrong data-start=\"3999\" data-end=\"4031\"\u003eDurable Magnesium Alloy Body\u003c\/strong\u003e – Built for reliability with improved heat dissipation and weather resistance for professional use in harsh environments.\u003c\/li\u003e\n\u003cli data-section-id=\"16qpzoa\" data-start=\"4155\" data-end=\"4290\"\u003e\n\u003cstrong data-start=\"4157\" data-end=\"4210\"\u003eWide ISO Range (100–32,000 Expandable to 102,400)\u003c\/strong\u003e – Excellent low-light performance with minimal noise and maximum image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7R V Mirrorless Digital Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery\u003c\/li\u003e\n\u003cli\u003eSony BC-QZ1 Battery Charger\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003cli\u003eCable Protector\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TSln41J5z_s?si=Pn8VeiMkZllSNjRE\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50181592678678,"sku":"CAMSOILA7RM5","price":59995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a7r-v-mirrorless-digital-camera-camsoila7rm5-outdoorphoto-1.webp?v=1777015916"},{"product_id":"sony-fx3a-full-frame-cinema-camera-new","title":"SONY FX3A FULL FRAME CINEMA CAMERA","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSONY FX3A FULL FRAME CINEMA CAMERA\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FX3A Full-Frame Cinema Camera delivers professional Cinema Line image quality, advanced filmmaking features and exceptional low-light performance in a compact, highly mobile body built for independent filmmakers, videographers, production teams and professional content creators. At its core is a 12.1MP full-frame Exmor R back-illuminated CMOS sensor (10.2MP effective for video) paired with Sony's powerful BIONZ XR image processor, providing impressive sensitivity, cinematic shallow depth of field and a wide dynamic range of 15+ stops for retaining detail across highlights and shadows. The FX3A records UHD 4K video at up to 120fps and Full HD at up to 240fps, with professional 10-bit 4:2:2 internal recording, while 16-bit RAW output via HDMI at up to 4264 × 2408 provides additional flexibility for demanding external recording and post-production workflows. Sony's acclaimed S-Cinetone colour science produces cinematic colour and natural-looking skin tones straight from the camera, while S-Log3, S-Gamut3.Cine and HLG provide extensive options for colour grading, camera matching and HDR production. Fast Hybrid AF with 759 phase-detection points, Real-time Tracking and Real-time Eye AF delivers reliable subject acquisition even when working with shallow depth of field or high frame rates, while 5-axis in-body image stabilisation with Active Mode helps produce smooth handheld footage without always requiring a gimbal. The FX3A improves the monitoring experience with an upgraded 3.0-inch, approximately 2.36-million-dot vari-angle touchscreen LCD, while its compact magnesium-alloy body incorporates multiple threaded accessory mounting points for cage-free rigging. The supplied detachable XLR handle expands both handling and professional audio capabilities with dual XLR\/TRS inputs and support for up to four-channel 24-bit audio, while dual media slots accept either CFexpress Type A or SDXC UHS-I\/UHS-II cards for flexible recording and backup workflows. An integrated active cooling system with an internal fan supports extended recording sessions, and dedicated front and rear tally lights provide clear visual confirmation when recording. Combining full-frame cinematic image quality, high-frame-rate 4K recording, professional colour science, advanced autofocus, internal stabilisation, flexible audio connectivity and a lightweight production-ready design, the Sony FX3A is an outstanding compact cinema camera for documentaries, commercials, weddings, music videos, corporate productions, social content, independent filmmaking and professional video production.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e12.1MP Full-Frame Exmor R CMOS Sensor\u003c\/strong\u003e – The back-illuminated\u003cstrong\u003e \u003c\/strong\u003e35.6 × 23.8mm full-frame sensor provides excellent light-gathering capability, impressive low-light performance and the shallow depth of field associated with full-frame cinematic production, with approximately 10.2MP effective resolution for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpgraded 2.36-Million-Dot LCD Display\u003c\/strong\u003e – The FX3A features an upgraded 3.0-inch vari-angle touchscreen with approximately 2.36 million dots, providing a sharper, more detailed display for checking focus, reviewing footage, adjusting camera settings and navigating menus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUHD 4K Recording up to 120fps\u003c\/strong\u003e – Capture detailed 3840 × 2160 UHD 4K footage at up to 120fps, providing the high frame rates required for dramatic slow-motion sequences while retaining impressive 4K image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull HD Recording up to 240fps\u003c\/strong\u003e – High-frame-rate 1080p recording at up to 240fps provides additional creative possibilities for extreme slow-motion sequences in sports, action, commercial and cinematic productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15+ Stops of Dynamic Range\u003c\/strong\u003e – A wide dynamic range of more than 15 stops helps preserve information in bright highlights and deep shadows, providing greater exposure flexibility on set and more latitude during professional colour grading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Low-Light Performance\u003c\/strong\u003e – A standard movie sensitivity range of ISO 80–102400, expandable up to ISO 409600, makes the FX3A particularly capable when filming interiors, events, documentaries, night scenes and other productions where available light is limited.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal 10-Bit 4:2:2 Recording\u003c\/strong\u003e – Professional 10-bit colour depth and 4:2:2 chroma sampling provide substantially more colour information for smoother gradations and more flexible post-production than conventional 8-bit recording workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional XAVC Recording Formats\u003c\/strong\u003e – Supports professional recording options including\u003cstrong\u003e \u003c\/strong\u003eXAVC HS 4K, XAVC S 4K and XAVC S-I 4K, giving filmmakers a choice of efficient Long GOP compression or editing-friendly All-Intra workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16-Bit RAW HDMI Output\u003c\/strong\u003e – Output 16-bit RAW video at up to 4264 × 2408 through HDMI to a compatible external recorder, providing professional productions with increased flexibility for demanding post-production and colour-grading workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSony S-Cinetone Colour Science\u003c\/strong\u003e – Developed from Sony's professional Cinema Line expertise, S-Cinetone delivers rich cinematic colour, pleasing highlight roll-off and natural-looking skin tones while reducing the amount of grading required to achieve an attractive finished image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log3 \u0026amp; S-Gamut3.Cine Support\u003c\/strong\u003e – Capture footage using\u003cstrong\u003e \u003c\/strong\u003eS-Log3 and S-Gamut3.Cine for maximum grading flexibility and easier colour matching with other compatible Sony Cinema Line cameras in multi-camera productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHLG HDR Recording\u003c\/strong\u003e – The Hybrid Log-Gamma (HLG) picture profile supports HDR workflows and allows compatible footage to be displayed on supported HDR televisions without requiring an extensive conventional grading process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e759-Point Phase-Detection Autofocus\u003c\/strong\u003e – A sophisticated autofocus system featuring 759 phase-detection AF points provides broad frame coverage and fast, accurate focusing for professional video production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Tracking \u0026amp; Eye AF\u003c\/strong\u003e – Sony's intelligent tracking technology helps maintain focus on moving subjects, while Real-time Eye AF provides precise eye and face focusing so camera operators can concentrate more heavily on composition and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Cinematic AF Transitions\u003c\/strong\u003e – Choose between seven AF transition-speed settings and five AF subject-shift sensitivity levels, allowing autofocus behaviour to be tailored for smooth cinematic rack-focus effects or responsive subject tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Axis In-Body Image Stabilisation\u003c\/strong\u003e – Built-in 5-axis sensor-shift stabilisation compensates for camera movement, helping filmmakers achieve smoother handheld footage without depending entirely on external stabilisation equipment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Mode Stabilisation\u003c\/strong\u003e – Active Mode provides additional stabilisation for movie recording, making it particularly useful when filming handheld while walking or working in fast-moving environments where a full gimbal setup may be impractical.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Breathing Compensation\u003c\/strong\u003e – When paired with compatible lenses, breathing compensation helps minimise unwanted changes in the angle of view as focus shifts, producing more polished and consistent cinematic focus transitions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Detachable XLR Handle\u003c\/strong\u003e – The included handle improves handheld operation while adding professional audio connectivity, allowing the FX3A to quickly transition between a minimalist compact camera and a more complete cinema-production configuration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XLR\/TRS Professional Audio Inputs\u003c\/strong\u003e – Connect professional microphones through the XLR handle and record high-quality audio directly into the camera, reducing dependence on separate external audio recorders for many production environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 4-Channel 24-Bit Audio\u003c\/strong\u003e – Supports professional audio configurations including four-channel 24-bit recording, providing additional flexibility for interviews, dialogue, ambient audio and multi-microphone productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ SDXC Card Slots\u003c\/strong\u003e – Both media slots support high-performance CFexpress Type A cards as well as SDXC UHS-I\/UHS-II cards, giving filmmakers flexible media choices for high-bitrate recording, backup and professional production workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Cooling for Extended Recording\u003c\/strong\u003e – An internal heat-dissipation system incorporating carefully positioned heatsinks, optimised airflow and a quiet cooling fan is designed to support extended recording sessions, including prolonged 4K60p production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Cage-Free Cinema Design\u003c\/strong\u003e – Multiple 1\/4\"-20 accessory mounting points are integrated directly into the camera body and supplied handle, allowing monitors, microphones, wireless systems and other accessories to be mounted without necessarily requiring a separate camera cage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Magnesium-Alloy Construction\u003c\/strong\u003e – The lightweight magnesium-alloy frame and covers combine professional durability with mobility, making the FX3A suitable for handheld productions, gimbals, location work and demanding professional environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront \u0026amp; Rear Recording Tally Lights\u003c\/strong\u003e – Clearly visible recording indicator lights on both the front and rear of the camera allow the operator and on-camera talent to quickly confirm when recording is active.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSide-Opening Vari-Angle Touchscreen\u003c\/strong\u003e – The articulating LCD can be repositioned for low-angle, high-angle, handheld, gimbal and self-operated shooting, while touchscreen functionality provides intuitive access to camera controls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSix Customisable Buttons\u003c\/strong\u003e – Frequently used filmmaking functions can be assigned to dedicated custom buttons, allowing camera operators to configure the FX3A around their individual shooting style and production requirements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Size HDMI Connectivity\u003c\/strong\u003e – HDMI output supports professional external monitoring and recording workflows, including the camera's high-quality 16-bit RAW video output to compatible external recorders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Integrated wireless connectivity provides additional options for compatible mobile workflows, remote functionality and communication with supported Sony applications and devices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSony E-Mount Lens Compatibility\u003c\/strong\u003e – The Sony E-mount provides access to an extensive ecosystem of compatible full-frame FE lenses and E-mount optics, covering everything from lightweight primes and zooms to specialised professional cinema lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact \u0026amp; Lightweight Full-Frame Cinema Camera\u003c\/strong\u003e – Measuring approximately \u003cstrong\u003e129.7 × 84.5 × 77.8mm\u003c\/strong\u003e and weighing around \u003cstrong\u003e640g body only\u003c\/strong\u003e, the FX3A provides serious full-frame cinema capabilities in a highly portable form suitable for solo operators and compact production rigs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for Professional Cinema \u0026amp; Content Production\u003c\/strong\u003e – Combining 4K120p recording, 15+ stops of dynamic range, S-Cinetone, S-Log3, 10-bit 4:2:2 internal recording, 16-bit RAW output, professional XLR audio, advanced autofocus and in-body stabilisation, the Sony FX3A is ideally equipped for independent films, documentaries, weddings, commercials, music videos, interviews, corporate productions and professional digital content creation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eSony FX3A Full-Frame Cinema Camera\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eSony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eBody Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eM1 Accessory Shoe Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eHandle Shoe Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eAccessory Cold Shoe Kit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50446530019606,"sku":"4548736166141","price":79995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/ec7442c88787a075df3656d6f2fbe998.sonyFX3cinemaCamera.webp?v=1756736429"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-oss-lens","title":"Sony FE 100mm f\/2.8 Macro GM OSS Lens","description":"\u003cp data-start=\"82\" data-end=\"1016\"\u003eExperience the next evolution in macro photography with the Sony FE 100mm f\/2.8 Macro GM OSS Mirrorless Camera Lens — a groundbreaking G Master optic that goes beyond traditional macro limits with an extraordinary 1.4x maximum magnification, exceptional Optical SteadyShot stabilization, and advanced autofocus precision. Designed for both macro specialists and portrait photographers, this lens delivers razor-sharp detail, dreamlike bokeh, and professional-grade control ergonomics. Featuring 17 optical elements in 13 groups, including XA and ED glass, it ensures minimal aberrations and supreme clarity from edge to edge. Whether you’re capturing the intricate beauty of nature or studio-perfect portraits, the Sony 100mm f\/2.8 Macro GM lens offers unparalleled performance, superior optical quality, and versatile creative control for today’s hybrid photographers and filmmakers.\u003c\/p\u003e\n\u003ch3 data-start=\"1023\" data-end=\"1090\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1090\"\u003eKey SEO Features – Sony FE 100mm f\/2.8 Macro GM OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1091\" data-end=\"2586\"\u003e\n\u003cli data-start=\"1091\" data-end=\"1209\"\u003e\n\u003cp data-start=\"1093\" data-end=\"1209\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1126\"\u003e1.4x Life-Size Magnification:\u003c\/strong\u003e Capture stunning macro details with a greater-than-life-size reproduction ratio.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1210\" data-end=\"1396\"\u003e\n\u003cp data-start=\"1212\" data-end=\"1396\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1240\"\u003eAdvanced Optical Design:\u003c\/strong\u003e 17 elements in 13 groups with 2 XA (Extreme Aspherical) and 2 ED (Extra-low Dispersion) elements for minimal distortion and chromatic aberration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1397\" data-end=\"1544\"\u003e\n\u003cp data-start=\"1399\" data-end=\"1544\"\u003e\u003cstrong data-start=\"1399\" data-end=\"1431\"\u003eG Master Resolution \u0026amp; Bokeh:\u003c\/strong\u003e Delivers professional-level sharpness with an 11-blade circular aperture for silky-smooth background blur.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1545\" data-end=\"1675\"\u003e\n\u003cp data-start=\"1547\" data-end=\"1675\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1590\"\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Provides sharper handheld shots, optimized for macro and close-up photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1676\" data-end=\"1828\"\u003e\n\u003cp data-start=\"1678\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1706\"\u003eFast \u0026amp; Silent Autofocus:\u003c\/strong\u003e Powered by four XD linear motors—1.9x faster than the FE 90mm f\/2.8 Macro G OSS—for accurate, near-silent focusing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1829\" data-end=\"1983\"\u003e\n\u003cp data-start=\"1831\" data-end=\"1983\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1864\"\u003eComprehensive Control Layout:\u003c\/strong\u003e Includes aperture ring, de-click switch, focus limiter, full-time DMF, and dual customizable focus hold buttons.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1984\" data-end=\"2123\"\u003e\n\u003cp data-start=\"1986\" data-end=\"2123\"\u003e\u003cstrong data-start=\"1986\" data-end=\"2004\"\u003eDurable Build:\u003c\/strong\u003e Dust- and moisture-resistant construction with a fluorine-coated front element ensures reliable outdoor use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2124\" data-end=\"2301\"\u003e\n\u003cp data-start=\"2126\" data-end=\"2301\"\u003e\u003cstrong data-start=\"2126\" data-end=\"2155\"\u003eTeleconverter Compatible:\u003c\/strong\u003e Works with Sony 1.4x and 2x teleconverters, extending effective focal lengths up to 200mm and achieving 2.8x maximum magnification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2302\" data-end=\"2442\"\u003e\n\u003cp data-start=\"2304\" data-end=\"2442\"\u003e\u003cstrong data-start=\"2304\" data-end=\"2341\"\u003eInternal \u0026amp; Floating Focus System:\u003c\/strong\u003e Maintains compact form, stable handling, and consistent performance across the entire focus range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2443\" data-end=\"2586\"\u003e\n\u003cp data-start=\"2445\" data-end=\"2586\"\u003e\u003cstrong data-start=\"2445\" data-end=\"2477\"\u003ePerfect for Hybrid Shooters:\u003c\/strong\u003e Ideal for macro, portrait, product, and nature photography, as well as high-resolution video work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50583001989398,"sku":"LENSOE100M28GM","price":27995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SONY-FE-100MM-F2.8-MACRO-GM-OSS-LENS.jpg?v=1759840423"},{"product_id":"sony-zv-e10-mirrorless-camera-e-pz-16-50mm-ii","title":"SONY ZV-E10 MIRRORLESS CAMERA + E-PZ 16-50MM II","description":"\u003ch3\u003e\u003cstrong\u003eSONY ZV-E10 MIRRORLESS CAMERA + E-PZ 16-50MM II\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony ZV-E10 mirrorless camera, paired with the ultra-compact E PZ 16–50 mm f\/3.5–5.6 OSS II power-zoom lens, offers an ideal solution for modern content creators seeking high-quality video, portability, and reliable autofocus performance. Featuring a 24.2 MP APS-C Exmor™ CMOS sensor, the ZV-E10 delivers sharp stills and beautifully detailed 4K video. Its real-time autofocus delivers smooth and precise focus transitions, while the flip-out vari-angle touchscreen makes framing easy—especially for vlogging and social media. Together with the 16–50 mm II lens, which retracts to just 31.3 mm when powered off and weighs only 107 g, this kit is perfectly suited for on-the-go creators. The lens also provides optical image stabilization via SteadyShot OSS, quiet and smooth power zoom, and a linear motor for fast, silent AF—even while zooming. With its combination of compactness, advanced imaging, and usability, this camera-lens package is a powerful choice for YouTubers, influencers, hybrid shooters, and vloggers who demand performance without bulk.\u003c\/p\u003e\n\u003ch3 data-end=\"1362\" data-start=\"1328\"\u003e\u003cstrong data-end=\"1362\" data-start=\"1332\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"3552\" data-start=\"1364\"\u003e\n\u003cli data-end=\"1506\" data-start=\"1364\"\u003e\n\u003cp data-end=\"1506\" data-start=\"1366\"\u003e\u003cstrong data-end=\"1402\" data-start=\"1366\"\u003e24.2 MP APS-C Exmor™ CMOS sensor\u003c\/strong\u003e — High-resolution imaging with excellent low-light performance. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1629\" data-start=\"1507\"\u003e\n\u003cp data-end=\"1629\" data-start=\"1509\"\u003e\u003cstrong data-end=\"1541\" data-start=\"1509\"\u003e4K video capture (3840×2160)\u003c\/strong\u003e — Ideal for cinematic-quality content creation. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1720\" data-start=\"1630\"\u003e\n\u003cp data-end=\"1720\" data-start=\"1632\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1632\"\u003eReal-time autofocus\u003c\/strong\u003e — Smooth tracking and eye-detection for both video and stills.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1831\" data-start=\"1721\"\u003e\n\u003cp data-end=\"1831\" data-start=\"1723\"\u003e\u003cstrong data-end=\"1763\" data-start=\"1723\"\u003eFlippable vari-angle LCD touchscreen\u003c\/strong\u003e — Perfect for vloggers, self-recording, and low\/high-angle shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1832\"\u003e\n\u003cp data-end=\"1915\" data-start=\"1834\"\u003e\u003cstrong data-end=\"1866\" data-start=\"1834\"\u003eCompact and lightweight body\u003c\/strong\u003e — Enhanced portability for on-the-go shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2067\" data-start=\"1916\"\u003e\n\u003cp data-end=\"2067\" data-start=\"1918\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1918\"\u003eE PZ 16–50 mm f\/3.5–5.6 OSS II power-zoom lens\u003c\/strong\u003e — Covers a 24-75 mm full-frame equivalent range with ease. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2210\" data-start=\"2068\"\u003e\n\u003cp data-end=\"2210\" data-start=\"2070\"\u003e\u003cstrong data-end=\"2097\" data-start=\"2070\"\u003eRetractable lens design\u003c\/strong\u003e — Collapses to just 31.3 mm when powered off, making it highly portable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2342\" data-start=\"2211\"\u003e\n\u003cp data-end=\"2342\" data-start=\"2213\"\u003e\u003cstrong data-end=\"2250\" data-start=\"2213\"\u003eBuilt-in Optical SteadyShot (OSS)\u003c\/strong\u003e — Reduces camera shake for smoother handheld video. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2493\" data-start=\"2343\"\u003e\n\u003cp data-end=\"2493\" data-start=\"2345\"\u003e\u003cstrong data-end=\"2364\" data-start=\"2345\"\u003eLinear motor AF\u003c\/strong\u003e — Fast, quiet, and precise autofocus, even while zooming or filming at high frame rates. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2621\" data-start=\"2494\"\u003e\n\u003cp data-end=\"2621\" data-start=\"2496\"\u003e\u003cstrong data-end=\"2528\" data-start=\"2496\"\u003eFocus breathing compensation\u003c\/strong\u003e — Minimizes angle-of-view shifts during focus pulls. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2755\" data-start=\"2622\"\u003e\n\u003cp data-end=\"2755\" data-start=\"2624\"\u003e\u003cstrong data-end=\"2661\" data-start=\"2624\"\u003ePower zoom control via zoom lever\u003c\/strong\u003e — For consistent, smooth zooming in video production. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2888\" data-start=\"2756\"\u003e\n\u003cp data-end=\"2888\" data-start=\"2758\"\u003e\u003cstrong data-end=\"2787\" data-start=\"2758\"\u003eCircular 7-blade aperture\u003c\/strong\u003e — Enables natural bokeh and pleasing out-of-focus rendering. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3026\" data-start=\"2889\"\u003e\n\u003cp data-end=\"3026\" data-start=\"2891\"\u003e\u003cstrong data-end=\"2918\" data-start=\"2891\"\u003eClose focusing distance\u003c\/strong\u003e — 0.25 m at wide end \/ 0.30 m at tele for versatile close-up shots. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3151\" data-start=\"3027\"\u003e\n\u003cp data-end=\"3151\" data-start=\"3029\"\u003e\u003cstrong data-end=\"3054\" data-start=\"3029\"\u003eLight and agile build\u003c\/strong\u003e — At only 107 g, the lens won’t weigh down your setup. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3288\" data-start=\"3152\"\u003e\n\u003cp data-end=\"3288\" data-start=\"3154\"\u003e\u003cstrong data-end=\"3179\" data-start=\"3154\"\u003e40.5 mm filter thread\u003c\/strong\u003e — Convenient for adding filters like ND or UV without heavy glass. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3431\" data-start=\"3289\"\u003e\n\u003cp data-end=\"3431\" data-start=\"3291\"\u003e\u003cstrong data-end=\"3323\" data-start=\"3291\"\u003eDesigned for hybrid creators\u003c\/strong\u003e — The combo supports both strong photo and video workflows with its flexible lens and advanced autofocus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3552\" data-start=\"3432\"\u003e\n\u003cp data-end=\"3552\" data-start=\"3434\"\u003e\u003cstrong data-end=\"3475\" data-start=\"3434\"\u003eIdeal for social content and vlogging\u003c\/strong\u003e — Vari-angle screen, power zoom, and stabilization make it creator-friendly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 Mirrorless Camera (Black)\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003c\/li\u003e\n\u003cli\u003eSony Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)\u003c\/li\u003e\n\u003cli\u003eSony AC Adaptor Micro-USB Cable\u003c\/li\u003e\n\u003cli\u003eShoulder Strap Wind Screen\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50754427355414,"sku":"4548736166967","price":15995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyZV-E10MirrorlessCamerawith16-50mmLens_Black.webp?v=1772447230"},{"product_id":"sony-alpha-a7-v-mirrorless-camera-body","title":"Sony Alpha A7 V Mirrorless Camera Body","description":"\u003ch3 class=\"product-meta__title heading h3\"\u003e\u003cstrong\u003eSony Alpha A7 V Mirrorless Camera Body\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1465\"\u003eThe Sony Alpha A7 V Mirrorless Camera is a powerhouse hybrid designed for photographers and filmmakers demanding cutting-edge speed, precision, and intelligent automation. Featuring a 33MP partially-stacked Exmor RS CMOS sensor, an advanced BIONZ XR2 image processor, and a dedicated AI processing unit, the A7 V delivers lightning-fast readout, exceptional low-light performance, and next-level autofocus accuracy. Its 759-point phase-detection AF with real-time tracking and AI-driven subject recognition ensures crystal-clear focus on humans, animals, birds, insects, and vehicles—even in challenging lighting. For creators, the A7 V offers UHD 4K 60p 10-bit recording from the full sensor width, cinematic S-Log3 and S-Cinetone profiles, and high-frame-rate capture up to 4K 120p and FHD 240p for silky slow motion. A robust 7.5-stop 5-axis IBIS system, upgraded Dynamic Active Stabilisation, and professional usability tools such as pre-capture, speed boost, a 3.2\" 4-axis multi-angle touchscreen LCD, and a 3.68m-dot 120fps EVF make this camera ideal for sports, wildlife, events, documentaries, and high-end content creation. With dual card slots supporting CFexpress Type A \u0026amp; SD, dual USB-C ports, magnesium-alloy durability, and long-lasting NP-FZ100 battery life, the A7 V is engineered for creators who refuse compromise.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1524\"\u003eKey Features of the Sony Alpha A7 V:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"215\" data-end=\"4745\"\u003e\n\u003cli data-start=\"215\" data-end=\"619\"\u003e\n\u003cp data-start=\"217\" data-end=\"619\"\u003e\u003cstrong data-start=\"217\" data-end=\"304\"\u003e33MP Partially-Stacked Exmor RS CMOS Sensor for High-Speed, High-Resolution Imaging - \u003c\/strong\u003eCapture stunningly sharp stills with exceptional detail, rich color depth, and reduced rolling shutter thanks to Sony’s next-generation partially-stacked sensor design. The improved architecture enables faster readout, enhanced dynamic range, and superior performance in both bright and low-light environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"621\" data-end=\"1014\"\u003e\n\u003cp data-start=\"623\" data-end=\"1014\"\u003e\u003cstrong data-start=\"623\" data-end=\"713\"\u003eBIONZ XR2 Processor with Dedicated AI Unit for Intelligent Autofocus \u0026amp; Faster Workflow - \u003c\/strong\u003ePowered by Sony’s newest dual-engine processor, the A7 V delivers dramatically improved image processing and real-time decision-making. The integrated AI unit enhances subject recognition, color accuracy, noise handling, and autofocus precision, ensuring seamless performance for hybrid shooters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1383\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1383\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1090\"\u003eAdvanced 759-Point Phase-Detection Autofocus with Real-Time Tracking - \u003c\/strong\u003eEnjoy professional-level autofocus accuracy with 759 PDAF points covering 94% of the frame. The system locks onto subjects with incredible speed—even at -4 EV—while real-time tracking ensures consistent focus during fast action, unpredictable movement, or shallow depth-of-field shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1385\" data-end=\"1743\"\u003e\n\u003cp data-start=\"1387\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1387\" data-end=\"1464\"\u003eAI-Based Subject Detection for Humans, Animals, Birds, Insects \u0026amp; Vehicles - \u003c\/strong\u003eThe improved AI algorithm analyzes shape, pose, and movement to deliver pinpoint eye tracking and subject recognition. Whether photographing wildlife, pets, athletes, or vehicles, the A7 V provides an intelligent focus response that is up to 50% faster than previous models.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1745\" data-end=\"2093\"\u003e\n\u003cp data-start=\"1747\" data-end=\"2093\"\u003e\u003cstrong data-start=\"1747\" data-end=\"1817\"\u003eCinema-Quality 4K 60p 10-Bit Full-Frame Video with 7K Oversampling - \u003c\/strong\u003eAchieve stunning cinematic footage with full-pixel readout and high-bit-depth 10-bit internal recording. The 7K-to-4K oversampling produces ultra-sharp detail, while S-Log3, S-Cinetone, and HLG profiles give filmmakers extensive flexibility for grading and HDR workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2382\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2382\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2157\"\u003eHigh-Speed 4K 120p \u0026amp; Full HD 240p for Smooth Slow Motion - \u003c\/strong\u003eIn Super 35 crop mode, capture ultra-high frame-rate video perfect for dynamic sports, wildlife, or commercial work. Enjoy smooth, detailed slow-motion playback ideal for professional production or creative storytelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2384\" data-end=\"2746\"\u003e\n\u003cp data-start=\"2386\" data-end=\"2746\"\u003e\u003cstrong data-start=\"2386\" data-end=\"2455\"\u003e7.5-Stop 5-Axis In-Body Image Stabilisation + Dynamic Active Mode - \u003c\/strong\u003eThe A7 V’s powerful IBIS compensates for up to 7.5 stops of camera shake, delivering stable handheld images and videos even in challenging environments. When filming, Dynamic Active Stabilisation adds electronic correction that dramatically improves steadiness while walking or running.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2748\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2750\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2750\" data-end=\"2824\"\u003eProfessional-Level Shooting Speeds with 30fps Burst \u0026amp; Pre-Capture Mode - \u003c\/strong\u003eFreeze the fastest moments with up to 30fps continuous shooting. Pre-Capture intelligently buffers frames before you press the shutter, ensuring you never miss unpredictable action in sports, wildlife, or event photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3054\" data-end=\"3333\"\u003e\n\u003cp data-start=\"3056\" data-end=\"3333\"\u003e\u003cstrong data-start=\"3056\" data-end=\"3119\"\u003eHigh-Resolution 3.68m-Dot OLED EVF with 120fps Refresh Rate - \u003c\/strong\u003eExperience a bright, true-to-life view with high resolution and ultra-low lag. The fast refresh rate is essential for tracking moving subjects, providing fluid and accurate composition during action sequences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3335\" data-end=\"3606\"\u003e\n\u003cp data-start=\"3337\" data-end=\"3606\"\u003e\u003cstrong data-start=\"3337\" data-end=\"3390\"\u003eVersatile 3.2\" 4-Axis Multi-Angle Touchscreen LCD - \u003c\/strong\u003eThe innovative hybrid design combines the flexibility of a fully articulating screen with the stability of a tilting display, allowing effortless framing for vlogging, low-angle, overhead, and vertical shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3608\" data-end=\"3956\"\u003e\n\u003cp data-start=\"3610\" data-end=\"3956\"\u003e\u003cstrong data-start=\"3610\" data-end=\"3684\"\u003eDual Card Slots: CFexpress Type A \u0026amp; SD UHS-II for High-Speed Workflows - \u003c\/strong\u003eHandle demanding photo bursts and high-bitrate video files with dual memory card support. Slot 1 accommodates CFexpress Type A or SD cards for maximum performance, while Slot 2 provides an additional SD UHS-II slot for overflow, backup, or separate file organization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3958\" data-end=\"4244\"\u003e\n\u003cp data-start=\"3960\" data-end=\"4244\"\u003e\u003cstrong data-start=\"3960\" data-end=\"4021\"\u003eDual USB-C Ports for Modern Connectivity \u0026amp; Power Delivery - \u003c\/strong\u003eTwo USB-C interfaces (USB 3.2 Gen 2 + power input) enable fast tethering, quick file transfer, direct camera powering, and compatibility with external accessories—perfect for studio environments and on-site production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4246\" data-end=\"4499\"\u003e\n\u003cp data-start=\"4248\" data-end=\"4499\"\u003e\u003cstrong data-start=\"4248\" data-end=\"4312\"\u003eRugged Magnesium-Alloy Body with Improved Weather Resistance - \u003c\/strong\u003eBuilt to withstand tough conditions, the A7 V features a reinforced chassis, better sealing, and high reliability for professional use in heat, cold, humidity, or dusty environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4501\" data-end=\"4745\"\u003e\n\u003cp data-start=\"4503\" data-end=\"4745\"\u003e\u003cstrong data-start=\"4503\" data-end=\"4567\"\u003eLong Battery Life with NP-FZ100 \u0026amp; Efficient Power Management - \u003c\/strong\u003eDelivering up to 750 shots via the LCD (630 via EVF), the A7 V ensures you stay shooting longer during events, travel, and long-form productions without constant recharging.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha A7 V Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony AC Adapter\u003c\/li\u003e\n\u003cli\u003eSony Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eSony Accessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eSony Eyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50794285891862,"sku":"4548736173736","price":59995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a7-v-mirrorless-camera-body-front_0218463e-6ddb-4c4f-aee9-62c917d83bab.webp?v=1774967667"},{"product_id":"sony-alpha-zv-e10-creator-kit","title":"Sony Alpha ZV-E10 Creator Kit","description":"\u003ch3 data-section-id=\"19co5iy\" data-start=\"173\" data-end=\"228\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"177\" data-end=\"228\"\u003eSony Alpha ZV-E10 Creator Kit \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"230\" data-end=\"1703\"\u003eThe Sony Alpha ZV-E10 Creator Kit is a versatile, compact mirrorless camera system crafted for vloggers, content creators, and aspiring filmmakers who demand professional-quality video and photography in a portable, all-in-one package. Powered by a 24.2MP APS-C Exmor CMOS sensor and advanced imaging engine, the ZV-E10 delivers crisp, high-resolution images and smooth UHD 4K 30p video, with Full HD up to 120 fps for stunning slow-motion capture. Its dedicated mode dial allows quick switching between stills, video, and S\u0026amp;Q (slow\/quick) recording, while built-in live streaming and webcam functionality make it ideal for direct content creation on computers or smartphones. Paired with the Sony E PZ 16-50mm f\/3.5-5.6 OSS II lens, this kit provides a lightweight, travel-friendly zoom range for everyday shooting with excellent optical clarity and close-focus capability. The included GP-VPT3 multifunction shooting grip doubles as a handheld stabiliser, mini tripod, and wireless remote, offering maximum flexibility for on-the-go filming. High-quality audio is ensured by the Sony ECM-G1 shotgun microphone, delivering clear, focused sound without cables or batteries, while the 64GB UHS-II SDXC card supports fast 4K recording and burst shooting. Compact, lightweight, and creator-focused, the Sony ZV-E10 Creator Kit combines everything needed for professional content production, live streaming, and vlogging in one seamless setup.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ws4qad\" data-start=\"1710\" data-end=\"1735\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1714\" data-end=\"1735\"\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1737\" data-end=\"3980\"\u003e\n\u003cli data-section-id=\"1rft1a4\" data-start=\"1737\" data-end=\"1892\"\u003e\n\u003cstrong data-start=\"1739\" data-end=\"1774\"\u003e24.2MP APS-C Exmor CMOS Sensor:\u003c\/strong\u003e Delivers high-resolution photos and smooth video with excellent low-light performance and rich colour reproduction.\u003c\/li\u003e\n\u003cli data-section-id=\"hx948s\" data-start=\"1893\" data-end=\"2036\"\u003e\n\u003cstrong data-start=\"1895\" data-end=\"1924\"\u003eUHD 4K and Full HD Video:\u003c\/strong\u003e Supports 4K 30p recording and Full HD up to 120 fps for cinematic, slow-motion, and dynamic content creation.\u003c\/li\u003e\n\u003cli data-section-id=\"pja4e5\" data-start=\"2037\" data-end=\"2180\"\u003e\n\u003cstrong data-start=\"2039\" data-end=\"2070\"\u003eDedicated Creator Controls:\u003c\/strong\u003e Quick-access mode buttons for photo, video, and S\u0026amp;Q recording; red frame marker indicates active recording.\u003c\/li\u003e\n\u003cli data-section-id=\"z4yh52\" data-start=\"2181\" data-end=\"2382\"\u003e\n\u003cstrong data-start=\"2183\" data-end=\"2217\"\u003eSony E PZ 16-50mm OSS II Lens:\u003c\/strong\u003e Lightweight, compact, everyday zoom lens (16–50mm \/ 24–75mm full-frame equivalent) with excellent optical clarity, minimal distortion, and close-focus capability.\u003c\/li\u003e\n\u003cli data-section-id=\"xhgbnw\" data-start=\"2383\" data-end=\"2536\"\u003e\n\u003cstrong data-start=\"2385\" data-end=\"2426\"\u003eGP-VPT3 Multi-Function Shooting Grip:\u003c\/strong\u003e 3-in-1 handheld grip, mini tripod, and wireless remote for flexible shooting angles and easy stabilization.\u003c\/li\u003e\n\u003cli data-section-id=\"p0xrl1\" data-start=\"2537\" data-end=\"2697\"\u003e\n\u003cstrong data-start=\"2539\" data-end=\"2574\"\u003eSony ECM-G1 Shotgun Microphone:\u003c\/strong\u003e Supercardioid pickup, battery-free operation via MI shoe, and compact design with furry windscreen for outdoor vlogging.\u003c\/li\u003e\n\u003cli data-section-id=\"1ngr7si\" data-start=\"2698\" data-end=\"2855\"\u003e\n\u003cstrong data-start=\"2700\" data-end=\"2733\"\u003e64GB UHS-II SDXC Memory Card:\u003c\/strong\u003e Fast, reliable storage supporting 4K recording, burst shooting, V30 sustained speed, and File Rescue recovery software.\u003c\/li\u003e\n\u003cli data-section-id=\"1deo58i\" data-start=\"2856\" data-end=\"2982\"\u003e\n\u003cstrong data-start=\"2858\" data-end=\"2884\"\u003eFast Autofocus System:\u003c\/strong\u003e 425-point phase and contrast detection ensures precise, responsive focus for photos and videos.\u003c\/li\u003e\n\u003cli data-section-id=\"kbs16z\" data-start=\"2983\" data-end=\"3121\"\u003e\n\u003cstrong data-start=\"2985\" data-end=\"3019\"\u003eVari-Angle 3\" Touchscreen LCD:\u003c\/strong\u003e Fully articulating display with 921,600-dot resolution for flexible framing, selfies, and vlogging.\u003c\/li\u003e\n\u003cli data-section-id=\"1dhjbl0\" data-start=\"3122\" data-end=\"3278\"\u003e\n\u003cstrong data-start=\"3124\" data-end=\"3166\"\u003eLive Streaming \u0026amp; Webcam Functionality:\u003c\/strong\u003e Stream directly through a computer or smartphone; supports real-time video calls and online content creation.\u003c\/li\u003e\n\u003cli data-section-id=\"ig4t74\" data-start=\"3279\" data-end=\"3444\"\u003e\n\u003cstrong data-start=\"3281\" data-end=\"3313\"\u003eCompact, Lightweight Design:\u003c\/strong\u003e Weighing only 343g with battery and card, the ZV-E10 kit is highly portable for travel, vlogging, and everyday content creation.\u003c\/li\u003e\n\u003cli data-section-id=\"ek47ng\" data-start=\"3445\" data-end=\"3560\"\u003e\n\u003cstrong data-start=\"3447\" data-end=\"3466\"\u003eHigh ISO Range:\u003c\/strong\u003e ISO 100–32,000 (expandable to 51,200) for superior image quality in low-light environments.\u003c\/li\u003e\n\u003cli data-section-id=\"pf8qtv\" data-start=\"3561\" data-end=\"3692\"\u003e\n\u003cstrong data-start=\"3563\" data-end=\"3598\"\u003eFlexible Video \u0026amp; Audio Outputs:\u003c\/strong\u003e Micro-HDMI, USB-C, and 3.5mm mic\/headphone jacks provide professional connectivity options.\u003c\/li\u003e\n\u003cli data-section-id=\"1x4vh3e\" data-start=\"3693\" data-end=\"3818\"\u003e\n\u003cstrong data-start=\"3695\" data-end=\"3728\"\u003eS-Log2, S-Log3, HLG Profiles:\u003c\/strong\u003e Advanced video log profiles for enhanced dynamic range and post-production flexibility.\u003c\/li\u003e\n\u003cli data-section-id=\"zo0vk7\" data-start=\"3819\" data-end=\"3980\"\u003e\n\u003cstrong data-start=\"3821\" data-end=\"3860\"\u003eReliable Power \u0026amp; Long Battery Life:\u003c\/strong\u003e Includes NP-FW50 lithium-ion battery for approx. 440 shots per charge, with USB-C charging support for on-the-go use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha ZV-E10 II Creator Kit\u003c\/li\u003e\n\u003cli\u003eSony ZV-E10 Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony AC Adaptor\u003c\/li\u003e\n\u003cli\u003eUSB-C Cable\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eWind Screen\u003c\/li\u003e\n\u003cli\u003eWind Screen Adaptor\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony GP-VPT3 Wireless Shooting Grip\u003c\/li\u003e\n\u003cli\u003eCR2032 Lithium-Ion Battery\u003c\/li\u003e\n\u003cli\u003eCarrying Pouch\u003c\/li\u003e\n\u003cli\u003eSony ECM-G1 Vlogger Shotgun Microphone\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003c\/li\u003e\n\u003cli\u003e3.5mm TRS Audio Cable\u003c\/li\u003e\n\u003cli\u003eSony 64GB SF-E Series UHS-II SDXC Memory Card\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51154457526550,"sku":"6009658264189","price":19995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-zv-e10-creator-kit-1.webp?v=1774945681"},{"product_id":"sony-alpha-zv-e10-ii-creator-kit","title":"Sony Alpha ZV-E10 II Creator Kit","description":"\u003ch3 data-section-id=\"1qjoz0a\" data-start=\"176\" data-end=\"234\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"180\" data-end=\"234\"\u003eSony Alpha ZV-E10 II Creator Kit \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"236\" data-end=\"1499\"\u003eThe Sony Alpha ZV-E10 II Creator Kit is a complete, portable content creation solution designed for vloggers, YouTubers, and filmmakers who demand high-quality imaging, reliable audio, and versatile shooting tools in one all-in-one setup. Featuring a 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, the ZV-E10 II delivers crisp, detailed photos and cinematic 4K 60p video, with Full HD up to 120 fps for smooth slow-motion capture. Its fast hybrid autofocus system with 759-point phase detection, Real-time Eye AF, and Real-time Tracking ensures precise focus across humans, animals, and birds. The included Sony E PZ 16-50mm f\/3.5-5.6 OSS II lens provides a versatile everyday zoom range, excellent optical clarity, and close-focus capability, while the GP-VPT3 multi-function grip serves as a handheld stabilizer, mini tripod, and wireless remote. High-quality audio is captured with the ECM-G1 supercardioid shotgun microphone, and the 64GB UHS-II SDXC card supports fast 4K recording, burst shooting, and reliable workflow. Lightweight, compact, and creator-focused, the Sony ZV-E10 II Creator Kit is a complete, ready-to-use setup for immersive vlogging, live streaming, and professional content creation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ws4qad\" data-start=\"1506\" data-end=\"1531\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1531\"\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1533\" data-end=\"3851\"\u003e\n\u003cli data-section-id=\"1keo0gz\" data-start=\"1533\" data-end=\"1683\"\u003e\n\u003cstrong data-start=\"1535\" data-end=\"1570\"\u003e26MP APS-C Exmor R CMOS Sensor:\u003c\/strong\u003e Provides high-resolution stills and smooth video with excellent low-light performance and rich color fidelity.\u003c\/li\u003e\n\u003cli data-section-id=\"1c5d2r9\" data-start=\"1684\" data-end=\"1816\"\u003e\n\u003cstrong data-start=\"1686\" data-end=\"1715\"\u003eBIONZ XR Image Processor:\u003c\/strong\u003e Enables fast image processing, enhanced dynamic range, and reduced noise across photos and videos.\u003c\/li\u003e\n\u003cli data-section-id=\"1e77je\" data-start=\"1817\" data-end=\"1940\"\u003e\n\u003cstrong data-start=\"1819\" data-end=\"1851\"\u003e4K 60p \u0026amp; Full HD 120p Video:\u003c\/strong\u003e Shoot cinematic UHD video at 60p and smooth slow-motion Full HD content up to 120 fps.\u003c\/li\u003e\n\u003cli data-section-id=\"1lpqf6\" data-start=\"1941\" data-end=\"2096\"\u003e\n\u003cstrong data-start=\"1943\" data-end=\"1969\"\u003eFast Hybrid Autofocus:\u003c\/strong\u003e 759-point phase detection, Real-time Eye AF, and Real-time Tracking for precise focus on humans, animals, and birds.\u003c\/li\u003e\n\u003cli data-section-id=\"1pqu8ru\" data-start=\"2097\" data-end=\"2260\"\u003e\n\u003cstrong data-start=\"2099\" data-end=\"2133\"\u003eSony E PZ 16-50mm OSS II Lens:\u003c\/strong\u003e Compact, lightweight zoom lens with 16–50mm (24–75mm full-frame equivalent) range, close-focus capability, and smooth bokeh.\u003c\/li\u003e\n\u003cli data-section-id=\"zv93mt\" data-start=\"2261\" data-end=\"2419\"\u003e\n\u003cstrong data-start=\"2263\" data-end=\"2304\"\u003eGP-VPT3 Multi-Function Shooting Grip:\u003c\/strong\u003e 3-in-1 handheld grip, mini tripod, and wireless remote for flexible stabilization and versatile shooting angles.\u003c\/li\u003e\n\u003cli data-section-id=\"re4ax6\" data-start=\"2420\" data-end=\"2606\"\u003e\n\u003cstrong data-start=\"2422\" data-end=\"2457\"\u003eSony ECM-G1 Shotgun Microphone:\u003c\/strong\u003e Supercardioid pickup for clear, directional audio; MI shoe cable-free, battery-free operation with included furry windscreen for outdoor vlogging.\u003c\/li\u003e\n\u003cli data-section-id=\"qu1psd\" data-start=\"2607\" data-end=\"2783\"\u003e\n\u003cstrong data-start=\"2609\" data-end=\"2642\"\u003e64GB UHS-II SDXC Memory Card:\u003c\/strong\u003e Fast storage with read speeds up to 270MB\/s and write speeds up to 45MB\/s; supports 4K recording, burst shooting, and V30 sustained speed.\u003c\/li\u003e\n\u003cli data-section-id=\"5m7hgx\" data-start=\"2784\" data-end=\"2976\"\u003e\n\u003cstrong data-start=\"2786\" data-end=\"2811\"\u003eCreative Video Tools:\u003c\/strong\u003e Includes Creative Look and Cinematic Vlog Settings, S-Cinetone, S-Log3 gamma profiles, and improved color reproduction for professional cinematic results.\u003c\/li\u003e\n\u003cli data-section-id=\"1hyzpp6\" data-start=\"2977\" data-end=\"3117\"\u003e\n\u003cstrong data-start=\"2979\" data-end=\"3015\"\u003e3-Inch Articulating Touchscreen:\u003c\/strong\u003e Fully tiltable 1.04M-dot LCD for flexible framing, selfies, and intuitive control during recording.\u003c\/li\u003e\n\u003cli data-section-id=\"twxb00\" data-start=\"3118\" data-end=\"3272\"\u003e\n\u003cstrong data-start=\"3120\" data-end=\"3154\"\u003eLive Streaming \u0026amp; Webcam Ready:\u003c\/strong\u003e Supports RTMP, RTMPS, and SRT streaming up to 4K 30p; doubles as a high-quality webcam for online content creation.\u003c\/li\u003e\n\u003cli data-section-id=\"1vxvb7u\" data-start=\"3273\" data-end=\"3415\"\u003e\n\u003cstrong data-start=\"3275\" data-end=\"3308\"\u003eCompact \u0026amp; Lightweight Design:\u003c\/strong\u003e Camera body weighs only 292 g (377 g with battery and card) for easy portability and on-the-go shooting.\u003c\/li\u003e\n\u003cli data-section-id=\"1hknw2x\" data-start=\"3416\" data-end=\"3535\"\u003e\n\u003cstrong data-start=\"3418\" data-end=\"3437\"\u003eHigh ISO Range:\u003c\/strong\u003e ISO 100–32,000 (expandable 50–102,400) ensures exceptional performance in low-light conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"12yzeu6\" data-start=\"3536\" data-end=\"3718\"\u003e\n\u003cstrong data-start=\"3538\" data-end=\"3564\"\u003eFlexible Connectivity:\u003c\/strong\u003e USB-C, micro-HDMI, 3.5mm mic input, headphone output, Wi-Fi 5, and Bluetooth 4.2 for seamless data transfer, remote control, and accessory integration.\u003c\/li\u003e\n\u003cli data-section-id=\"11p2tfv\" data-start=\"3719\" data-end=\"3851\"\u003e\n\u003cstrong data-start=\"3721\" data-end=\"3743\"\u003eLong Battery Life:\u003c\/strong\u003e NP-FZ100 rechargeable battery provides approximately 610 shots per charge for extended shooting sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha ZV-E10 II Creator Kit\u003c\/li\u003e\n\u003cli\u003eSony ZV-E10 II Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony 64GB SF-E Series UHS-II SDXC Memory Card\u003c\/li\u003e\n\u003cli\u003eSony ECM-G1 Vlogger Shotgun Microphone\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003c\/li\u003e\n\u003cli\u003e3.5mm TRS Audio Cable\u003c\/li\u003e\n\u003cli\u003eSony GP-VPT3 Multi-Function Shooting Grip\u003c\/li\u003e\n\u003cli\u003eCR2032 Lithium-Ion Battery\u003c\/li\u003e\n\u003cli\u003eCarrying Pouch\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51154462114070,"sku":"6009658264196 | 6009658264196D","price":29995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-zv-e10-ii-creator-kit-10.webp?v=1774946036"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens-e-mount-new","title":"Sony FE 24-105mm f\/4 G OSS Lens (E Mount)","description":"\u003ch3 data-start=\"0\" data-end=\"1437\"\u003e\u003cstrong\u003eSony FE 24-105mm f\/4 G OSS Lens (E Mount)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1437\"\u003eThe Sony FE 24-105mm f\/4 G OSS Lens (E-Mount) is a premium all-in-one full-frame zoom lens designed for photographers and videographers who demand exceptional versatility, sharpness, and reliability in a compact form. Covering a highly practical focal range from wide-angle 24mm to telephoto 105mm, this lens is perfect for landscapes, portraits, travel, and everyday shooting. Its constant f\/4 aperture ensures consistent exposure and depth of field throughout the zoom range, while advanced optical construction featuring four aspherical elements and three extra-low dispersion (ED) elements delivers outstanding corner-to-corner resolution with minimal distortion and chromatic aberration. Sony’s Nano AR coating reduces flare and ghosting for superior contrast, and the fluorine-coated front element resists dust, moisture, and smudges for easy maintenance. Equipped with a Direct Drive Super Sonic Wave Motor (DDSSM), the lens provides fast, precise, and near-silent autofocus performance ideal for both stills and video, complemented by built-in Optical SteadyShot image stabilization for sharper handheld shots. With a lightweight yet rugged dust- and moisture-resistant design, customizable focus hold button, and internal focusing system, the Sony FE 24-105mm f\/4 G OSS stands out as a reliable, high-performance lens for professionals and enthusiasts seeking one lens that can do it all.\u003c\/p\u003e\n\u003ch3 data-start=\"1439\" data-end=\"1460\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1460\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1461\" data-end=\"2997\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1kbxb9b\" data-start=\"1461\" data-end=\"1575\"\u003e\n\u003cp data-start=\"1463\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1463\" data-end=\"1497\"\u003eVersatile 24-105mm Zoom Range:\u003c\/strong\u003e Ideal all-in-one lens for landscapes, portraits, travel, and video shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yyevp6\" data-start=\"1576\" data-end=\"1684\"\u003e\n\u003cp data-start=\"1578\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1604\"\u003eConstant f\/4 Aperture:\u003c\/strong\u003e Maintains consistent exposure and depth of field across the entire zoom range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a1w60t\" data-start=\"1685\" data-end=\"1836\"\u003e\n\u003cp data-start=\"1687\" data-end=\"1836\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1717\"\u003eExceptional G Lens Optics:\u003c\/strong\u003e 4 aspherical and 3 ED elements ensure sharp, high-resolution images with reduced distortion and chromatic aberration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"vs55iu\" data-start=\"1837\" data-end=\"1948\"\u003e\n\u003cp data-start=\"1839\" data-end=\"1948\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1859\"\u003eNano AR Coating:\u003c\/strong\u003e Minimizes flare and ghosting for enhanced contrast and clarity in challenging lighting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8bnldf\" data-start=\"1949\" data-end=\"2058\"\u003e\n\u003cp data-start=\"1951\" data-end=\"2058\"\u003e\u003cstrong data-start=\"1951\" data-end=\"1988\"\u003eOptical SteadyShot Stabilization:\u003c\/strong\u003e Reduces camera shake for sharper handheld photos and smoother video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6cou4s\" data-start=\"2059\" data-end=\"2178\"\u003e\n\u003cp data-start=\"2061\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2061\" data-end=\"2095\"\u003eFast \u0026amp; Silent DDSSM Autofocus:\u003c\/strong\u003e Direct Drive Super Sonic Wave Motor delivers precise, quiet focusing performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5314ej\" data-start=\"2179\" data-end=\"2269\"\u003e\n\u003cp data-start=\"2181\" data-end=\"2269\"\u003e\u003cstrong data-start=\"2181\" data-end=\"2207\"\u003eInternal Focus Design:\u003c\/strong\u003e Maintains lens length and improves handling during focusing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ve3ih3\" data-start=\"2270\" data-end=\"2371\"\u003e\n\u003cp data-start=\"2272\" data-end=\"2371\"\u003e\u003cstrong data-start=\"2272\" data-end=\"2302\"\u003eBeautiful Bokeh Rendering:\u003c\/strong\u003e Rounded 9-blade diaphragm produces smooth, natural background blur\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rjgei5\" data-start=\"2372\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2374\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2374\" data-end=\"2404\"\u003eClose Focusing Capability:\u003c\/strong\u003e Minimum focus distance of 0.38m with 0.31x magnification for detailed close-ups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8btj32\" data-start=\"2487\" data-end=\"2597\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2597\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2520\"\u003eProfessional Build Quality:\u003c\/strong\u003e Dust- and moisture-resistant construction for reliable outdoor performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qb9sjk\" data-start=\"2598\" data-end=\"2697\"\u003e\n\u003cp data-start=\"2600\" data-end=\"2697\"\u003e\u003cstrong data-start=\"2600\" data-end=\"2634\"\u003eFluorine-Coated Front Element:\u003c\/strong\u003e Repels water, oil, and dirt for easy cleaning and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hvh4q4\" data-start=\"2698\" data-end=\"2805\"\u003e\n\u003cp data-start=\"2700\" data-end=\"2805\"\u003e\u003cstrong data-start=\"2700\" data-end=\"2750\"\u003eCustomizable Focus Hold Button \u0026amp; AF\/MF Switch:\u003c\/strong\u003e Enhanced control for professional shooting workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xqg99q\" data-start=\"2806\" data-end=\"2918\"\u003e\n\u003cp data-start=\"2808\" data-end=\"2918\"\u003e\u003cstrong data-start=\"2808\" data-end=\"2841\"\u003eCompact \u0026amp; Lightweight Design:\u003c\/strong\u003e Weighs only 663g for excellent portability without sacrificing performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xkbe94\" data-start=\"2919\" data-end=\"2997\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"2921\" data-end=\"2997\" data-is-last-node=\"\"\u003e\u003cstrong data-start=\"2921\" data-end=\"2944\"\u003e77mm Filter Thread:\u003c\/strong\u003e Compatible with a wide range of professional filters\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51287327080726,"sku":"4548736074132","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/sony-fe-24-105mm-f4-g-oss-lens-e-mount-cameratek_688.jpg?v=1596651618"},{"product_id":"sony-alpha-a7r-vi-mirrorless-camera-body","title":"Sony Alpha A7R VI Mirrorless Camera Body","description":"\u003ch3 data-start=\"0\" data-end=\"1428\"\u003e\u003cstrong\u003eSony Alpha A7R VI Mirrorless Camera Body\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePRE-ORDER NOW!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1428\"\u003eThe Sony Alpha A7R VI Mirrorless Camera Body represents a breakthrough in high-resolution hybrid imaging, delivering uncompromising performance for professional photographers and filmmakers who demand exceptional detail, speed, and creative flexibility. Featuring a newly developed 66.8MP full-frame stacked Exmor RS BSI CMOS sensor paired with the advanced BIONZ XR2 processor, this camera achieves outstanding image clarity, low noise performance, and an impressive 16-stop dynamic range. Designed for next-generation content creation, it supports up to 30fps continuous shooting with AF\/AE tracking and pre-capture functionality, ensuring you never miss decisive moments. The integration of AI-based Real-time Recognition AF enhances subject tracking across humans, animals, birds, insects, vehicles, and more, while improved AI Auto White Balance delivers natural, accurate color reproduction in all lighting conditions. For videographers, the A7R VI offers cinematic-grade recording with 8K 30p and 4K 120p 10-bit 4:2:2 internal capture, dual gain ISO performance, and advanced picture profiles including S-Log3 and S-Cinetone. Combined with 8.5-stop 5-axis in-body image stabilization, a high-resolution EVF, multi-angle touchscreen, rugged magnesium alloy body, and dual CFexpress Type A\/SD card slots, this camera is engineered for wildlife, portrait, commercial, sports, and high-end cinematic production workflows.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rnw1xr\" data-start=\"1430\" data-end=\"1450\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1452\" data-end=\"4024\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"wbcp19\" data-start=\"1452\" data-end=\"1644\"\u003e\n\u003cstrong data-start=\"1454\" data-end=\"1499\"\u003e66.8MP Full-Frame Stacked Exmor RS Sensor\u003c\/strong\u003e – Delivers ultra-high-resolution imagery with exceptional detail, low noise, and outstanding dynamic range for professional-grade photography.\u003c\/li\u003e\n\u003cli data-section-id=\"mjo2kg\" data-start=\"1646\" data-end=\"1816\"\u003e\n\u003cstrong data-start=\"1648\" data-end=\"1685\"\u003eBIONZ XR2 Image Processing Engine\u003c\/strong\u003e – Provides faster processing speeds, improved color accuracy, enhanced noise reduction, and superior overall system performance.\u003c\/li\u003e\n\u003cli data-section-id=\"19a5s8w\" data-start=\"1818\" data-end=\"1999\"\u003e\n\u003cstrong data-start=\"1820\" data-end=\"1865\"\u003eAI Real-Time Recognition Autofocus System\u003c\/strong\u003e – Advanced subject detection tracks humans, animals, birds, insects, vehicles, and aircraft with extreme precision and reliability.\u003c\/li\u003e\n\u003cli data-section-id=\"13m0pn6\" data-start=\"2001\" data-end=\"2170\"\u003e\n\u003cstrong data-start=\"2003\" data-end=\"2058\"\u003eUp to 30fps Continuous Shooting with AF\/AE Tracking\u003c\/strong\u003e – Captures fast-moving action with blackout-free performance and pre-capture capability for critical moments.\u003c\/li\u003e\n\u003cli data-section-id=\"vqk8f9\" data-start=\"2172\" data-end=\"2358\"\u003e\n\u003cstrong data-start=\"2174\" data-end=\"2217\"\u003e8K 30p \u0026amp; 4K 120p 10-Bit Video Recording\u003c\/strong\u003e – High-end cinematic recording with oversampled detail, smooth motion, and professional 4:2:2 color depth for post-production flexibility.\u003c\/li\u003e\n\u003cli data-section-id=\"d5y6j4\" data-start=\"2360\" data-end=\"2504\"\u003e\n\u003cstrong data-start=\"2362\" data-end=\"2399\"\u003e16-Stop Dynamic Range Performance\u003c\/strong\u003e – Preserves highlight and shadow detail for maximum tonal latitude in both stills and video workflows.\u003c\/li\u003e\n\u003cli data-section-id=\"d9brc5\" data-start=\"2506\" data-end=\"2674\"\u003e\n\u003cstrong data-start=\"2508\" data-end=\"2562\"\u003e8.5-Stop 5-Axis In-Body Image Stabilization (IBIS)\u003c\/strong\u003e – Reduces camera shake for sharper handheld photography and smoother video capture in challenging conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"ueauxo\" data-start=\"2676\" data-end=\"2835\"\u003e\n\u003cstrong data-start=\"2678\" data-end=\"2730\"\u003e759 Phase Detection AF Points Covering 94% Frame\u003c\/strong\u003e – Ensures fast, accurate focusing across almost the entire image area, even in low-light environments.\u003c\/li\u003e\n\u003cli data-section-id=\"1dmlyto\" data-start=\"2837\" data-end=\"3000\"\u003e\n\u003cstrong data-start=\"2839\" data-end=\"2880\"\u003eDual CFexpress Type A \/ SD Card Slots\u003c\/strong\u003e – Offers flexible, high-speed storage options for professional workflows, redundancy, and extended shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"1r2ij6q\" data-start=\"3002\" data-end=\"3179\"\u003e\n\u003cstrong data-start=\"3004\" data-end=\"3051\"\u003e9.44M-Dot OLED EVF with 120fps Refresh Rate\u003c\/strong\u003e – Ultra-bright, high-resolution electronic viewfinder delivers smooth, lag-free composition with accurate color reproduction.\u003c\/li\u003e\n\u003cli data-section-id=\"1aki8t4\" data-start=\"3181\" data-end=\"3343\"\u003e\n\u003cstrong data-start=\"3183\" data-end=\"3226\"\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/strong\u003e – Provides flexible shooting angles with intuitive touch control and wide color gamut support for precise framing.\u003c\/li\u003e\n\u003cli data-section-id=\"feahhg\" data-start=\"3345\" data-end=\"3497\"\u003e\n\u003cstrong data-start=\"3347\" data-end=\"3393\"\u003eAdvanced AI-Based Auto White Balance (AWB)\u003c\/strong\u003e – Intelligent color adjustment ensures consistent, natural tones across changing lighting conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"1i5ggxu\" data-start=\"3499\" data-end=\"3660\"\u003e\n\u003cstrong data-start=\"3501\" data-end=\"3540\"\u003eMagnesium Alloy Weather-Sealed Body\u003c\/strong\u003e – Durable, lightweight construction with enhanced sealing against dust, moisture, and harsh environmental conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"s44qty\" data-start=\"3662\" data-end=\"3834\"\u003e\n\u003cstrong data-start=\"3664\" data-end=\"3712\"\u003eOptimized Lens Mount Design for Heavy Lenses\u003c\/strong\u003e – Reinforced mount structure improves stability and balance when using professional telephoto or large aperture lenses.\u003c\/li\u003e\n\u003cli data-section-id=\"1hpxhtn\" data-start=\"3836\" data-end=\"4024\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"3838\" data-end=\"3881\"\u003eProfessional Hybrid Camera for Creators\u003c\/strong\u003e – Ideal for wildlife, sports, commercial, portrait, landscape, and high-end video production workflows requiring maximum resolution and speed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha A7R VI Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony NP-SA100 Battery (2670 mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eSony Multi Interface Shoe Cap\u003c\/li\u003e\n\u003cli\u003eSony Eyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51313984209174,"sku":"4548736182684","price":99995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a7r-vi-mirrorless-camera-body-front.webp?v=1778748529"},{"product_id":"sony-fe-100-400mm-f-4-5-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5 GM OSS Lens","description":"\u003cdiv class=\"\" data-turn-id-container=\"1694ea48-15bc-4257-8e1e-f61e57a96dbd\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"1694ea48-15bc-4257-8e1e-f61e57a96dbd\" data-turn-id-container=\"1694ea48-15bc-4257-8e1e-f61e57a96dbd\" data-testid=\"conversation-turn-13\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:150e3f59-7cd4-4d07-88dd-57683415ae97-6\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:150e3f59-7cd4-4d07-88dd-57683415ae97-6\" data-turn-id-container=\"request-WEB:150e3f59-7cd4-4d07-88dd-57683415ae97-6\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-3 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"45bb02bf-f18b-4e7c-8c29-f201fc009d33\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 data-start=\"0\" data-end=\"1560\"\u003e\u003cstrong\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnline only\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1560\"\u003eThe Sony FE 100-400mm f\/4.5 GM OSS Lens is a professional-grade super-telephoto zoom lens engineered for photographers who demand exceptional reach, speed, and optical precision in wildlife, birding, sports, and documentary photography. Part of Sony’s prestigious G Master lineup, this lens delivers outstanding image quality across its 100–400mm focal range with a constant f\/4.5 aperture, ensuring consistent exposure and beautiful subject separation throughout the zoom range. Its advanced optical construction, featuring 28 elements in 20 groups with ED and XA glass elements, minimizes chromatic aberration, distortion, and flare while maintaining edge-to-edge sharpness even in challenging lighting conditions. Designed for fast-moving subjects, the lens is equipped with four XD Linear Motors that provide ultra-fast, silent, and highly accurate autofocus performance with excellent subject tracking for both stills and video. Optical SteadyShot image stabilization enhances handheld shooting stability at long focal lengths, while the internal zoom and internal focus design maintain balance, reduce lens extension, and ensure smooth handling in dynamic shooting environments. With its 11-blade circular aperture, 0.25x magnification capability, and close focusing distances down to 0.64m, this lens offers impressive versatility for capturing both distant action and detailed close-ups. Built for professionals, the Sony FE 100-400mm GM OSS is a reliable, high-performance tool for capturing fast, unpredictable moments with clarity and precision.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rnw1xr\" data-start=\"1562\" data-end=\"1582\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1584\" data-end=\"4033\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"14szc56\" data-start=\"1584\" data-end=\"1774\"\u003e\n\u003cstrong data-start=\"1586\" data-end=\"1626\"\u003e100–400mm Super-Telephoto Zoom Range\u003c\/strong\u003e – Provides powerful long-range reach, making it ideal for wildlife, birding, sports, aviation, and action photography where distance is critical.\u003c\/li\u003e\n\u003cli data-section-id=\"11qj4vu\" data-start=\"1776\" data-end=\"1945\"\u003e\n\u003cstrong data-start=\"1778\" data-end=\"1813\"\u003eConstant f\/4.5 Maximum Aperture\u003c\/strong\u003e – Maintains consistent exposure throughout the zoom range while delivering excellent subject isolation and low-light performance.\u003c\/li\u003e\n\u003cli data-section-id=\"87r34\" data-start=\"1947\" data-end=\"2123\"\u003e\n\u003cstrong data-start=\"1949\" data-end=\"2011\"\u003ePremium G Master Optical Design (28 Elements in 20 Groups)\u003c\/strong\u003e – Advanced optical construction ensures exceptional sharpness, clarity, and contrast across the entire frame.\u003c\/li\u003e\n\u003cli data-section-id=\"m4qvca\" data-start=\"2125\" data-end=\"2282\"\u003e\n\u003cstrong data-start=\"2127\" data-end=\"2179\"\u003eED \u0026amp; XA Lens Elements for Superior Image Quality\u003c\/strong\u003e – Reduces chromatic aberration, distortion, and flare for clean, professional-grade image rendering.\u003c\/li\u003e\n\u003cli data-section-id=\"eafruv\" data-start=\"2284\" data-end=\"2457\"\u003e\n\u003cstrong data-start=\"2286\" data-end=\"2327\"\u003eFast XD Linear Motor Autofocus System\u003c\/strong\u003e – Dual high-speed motors deliver ultra-precise, silent focusing with outstanding tracking performance for fast-moving subjects.\u003c\/li\u003e\n\u003cli data-section-id=\"rc0e4k\" data-start=\"2459\" data-end=\"2614\"\u003e\n\u003cstrong data-start=\"2461\" data-end=\"2503\"\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e – Helps reduce camera shake when shooting handheld at long focal lengths, improving sharpness and stability.\u003c\/li\u003e\n\u003cli data-section-id=\"1cgvly0\" data-start=\"2616\" data-end=\"2778\"\u003e\n\u003cstrong data-start=\"2618\" data-end=\"2659\"\u003eInternal Zoom \u0026amp; Internal Focus Design\u003c\/strong\u003e – Maintains a constant lens length for improved balance, weather resistance, and smoother operation during shooting.\u003c\/li\u003e\n\u003cli data-section-id=\"ghfnps\" data-start=\"2780\" data-end=\"2940\"\u003e\n\u003cstrong data-start=\"2782\" data-end=\"2838\"\u003e0.25x Maximum Magnification (1:4 Reproduction Ratio)\u003c\/strong\u003e – Enables detailed close-up shots of distant subjects, enhancing creative versatility in the field.\u003c\/li\u003e\n\u003cli data-section-id=\"e42ere\" data-start=\"2942\" data-end=\"3076\"\u003e\n\u003cstrong data-start=\"2944\" data-end=\"3003\"\u003eMinimum Focus Distance from 0.64m (Wide) to 1.5m (Tele)\u003c\/strong\u003e – Allows impressive near-field performance for a super-telephoto lens.\u003c\/li\u003e\n\u003cli data-section-id=\"1xpk347\" data-start=\"3078\" data-end=\"3211\"\u003e\n\u003cstrong data-start=\"3080\" data-end=\"3120\"\u003e11-Blade Circular Aperture Diaphragm\u003c\/strong\u003e – Produces smooth, natural background bokeh for professional-looking subject separation.\u003c\/li\u003e\n\u003cli data-section-id=\"2z90ih\" data-start=\"3213\" data-end=\"3377\"\u003e\n\u003cstrong data-start=\"3215\" data-end=\"3266\"\u003eProfessional Wildlife \u0026amp; Sports Performance Lens\u003c\/strong\u003e – Built for capturing fast, unpredictable action in demanding outdoor environments with precision and speed.\u003c\/li\u003e\n\u003cli data-section-id=\"1gmz4gs\" data-start=\"3379\" data-end=\"3527\"\u003e\n\u003cstrong data-start=\"3381\" data-end=\"3417\"\u003eRemovable Rotating Tripod Collar\u003c\/strong\u003e – Provides stability and balance when mounted on tripods or monopods, ideal for extended shooting sessions.\u003c\/li\u003e\n\u003cli data-section-id=\"tng2f8\" data-start=\"3529\" data-end=\"3688\"\u003e\n\u003cstrong data-start=\"3531\" data-end=\"3584\"\u003e95mm Front Filter Thread \u0026amp; Drop-In Filter Support\u003c\/strong\u003e – Offers flexibility for using standard and drop-in filters for creative and protective applications.\u003c\/li\u003e\n\u003cli data-section-id=\"1pn24dr\" data-start=\"3690\" data-end=\"3848\"\u003e\n\u003cstrong data-start=\"3692\" data-end=\"3729\"\u003eRugged Professional Build Quality\u003c\/strong\u003e – Designed for durability and reliability in harsh outdoor shooting conditions, suitable for professional fieldwork.\u003c\/li\u003e\n\u003cli data-section-id=\"11067v9\" data-start=\"3850\" data-end=\"4033\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"3852\" data-end=\"3905\"\u003eIdeal for High-End Photography \u0026amp; Video Production\u003c\/strong\u003e – Perfect for wildlife, sports, journalism, aviation, and cinematic telephoto applications requiring maximum reach and clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/li\u003e\n\u003cli\u003eSony 95mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH187 Lens Hood\u003c\/li\u003e\n\u003cli\u003eSony Drop-In Filter Holder\u003c\/li\u003e\n\u003cli\u003eSony Lens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51314074714390,"sku":"SONY100-400F4.5","price":84995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-100-400mm-f-4-5-gm-oss-lens-2.webp?v=1778751854"},{"product_id":"sony-fe-50mm-f1-2-gm-lens","title":"SONY FE 50MM F1.2 GM LENS","description":"\u003ch3\u003e\u003cstrong\u003eSONY FE 50MM F1.2 GM LENS \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is Sony’s flagship standard prime lens, engineered to deliver extraordinary image quality, breathtaking G Master bokeh, and ultra-fast autofocus performance for professional photographers and videographers. Designed for Sony E-mount full-frame mirrorless cameras, this premium 50mm lens combines a versatile natural perspective with an exceptionally bright f\/1.2 maximum aperture, making it the ultimate choice for portraits, weddings, street photography, landscapes, commercial work, cinematic video production, and low-light shooting. Featuring advanced optical construction with three Extreme Aspherical (XA) elements, the FE 50mm f\/1.2 GM achieves outstanding sharpness and edge-to-edge resolution even when shooting wide open at f\/1.2, while Sony’s Nano AR Coating II effectively suppresses flare and ghosting for exceptional contrast and clarity in challenging lighting conditions. The newly developed 11-blade circular aperture produces stunningly smooth, creamy foreground and background bokeh that gives images remarkable depth and subject separation. Four powerful XD (Extreme Dynamic) Linear Motors deliver lightning-fast, highly accurate, and virtually silent autofocus with reliable subject tracking, making this lens ideal for both still photography and professional 4K video capture. Built for demanding creators, the lens features a robust dust and moisture-resistant design, fluorine-coated front element, customizable focus hold buttons, click on\/off aperture ring, Linear Response Manual Focus, and a surprisingly compact and lightweight construction. Whether you're creating professional portraits, capturing unforgettable wedding moments, filming cinematic content, or working in low-light environments, the Sony FE 50mm f\/1.2 GM offers uncompromising performance, stunning image quality, and exceptional creative control.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"210\" data-end=\"226\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"228\" data-end=\"3490\" data-is-only-node=\"\" data-is-last-node=\"\"\u003e\n\u003cli data-section-id=\"185b290\" data-start=\"228\" data-end=\"428\"\u003e\n\u003cstrong data-start=\"230\" data-end=\"267\"\u003eUltra-Fast f\/1.2 Maximum Aperture\u003c\/strong\u003e - Delivers exceptional low-light performance while creating an ultra-shallow depth of field for stunning subject separation and beautifully blurred backgrounds.\u003c\/li\u003e\n\u003cli data-section-id=\"wujz19\" data-start=\"430\" data-end=\"600\"\u003e\n\u003cstrong data-start=\"432\" data-end=\"464\"\u003ePremium Sony G Master Optics\u003c\/strong\u003e - Engineered to achieve outstanding sharpness, contrast, and resolution across the entire frame, even when shooting wide open at f\/1.2.\u003c\/li\u003e\n\u003cli data-section-id=\"17gi7c6\" data-start=\"602\" data-end=\"792\"\u003e\n\u003cstrong data-start=\"604\" data-end=\"646\"\u003eThree XA (Extreme Aspherical) Elements\u003c\/strong\u003e - Advanced optical elements effectively reduce aberrations and distortion while maintaining edge-to-edge sharpness and exceptional image quality.\u003c\/li\u003e\n\u003cli data-section-id=\"vb039e\" data-start=\"794\" data-end=\"993\"\u003e\n\u003cstrong data-start=\"796\" data-end=\"834\"\u003eBeautiful G Master Bokeh Rendering\u003c\/strong\u003e - Features a newly developed 11-blade circular aperture that produces smooth, creamy foreground and background bokeh with remarkable depth and dimensionality.\u003c\/li\u003e\n\u003cli data-section-id=\"r2zagv\" data-start=\"995\" data-end=\"1161\"\u003e\n\u003cstrong data-start=\"997\" data-end=\"1019\"\u003eNano AR Coating II\u003c\/strong\u003e - Minimises flare, ghosting, and internal reflections to deliver crisp, high-contrast images even when shooting in strong backlit conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"v2nl49\" data-start=\"1163\" data-end=\"1348\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1190\"\u003eFour XD Linear Motors\u003c\/strong\u003e - Provides lightning-fast, highly accurate, and near-silent autofocus performance with reliable subject tracking for both photography and video applications.\u003c\/li\u003e\n\u003cli data-section-id=\"evgxmb\" data-start=\"1350\" data-end=\"1521\"\u003e\n\u003cstrong data-start=\"1352\" data-end=\"1396\"\u003eProfessional Eye AF and Subject Tracking\u003c\/strong\u003e - Maintains precise focus on moving subjects, making it ideal for portraits, weddings, sports, events, and video production.\u003c\/li\u003e\n\u003cli data-section-id=\"1vy0vp6\" data-start=\"1523\" data-end=\"1686\"\u003e\n\u003cstrong data-start=\"1525\" data-end=\"1553\"\u003eFloating Focus Mechanism\u003c\/strong\u003e - Ensures exceptional sharpness and high-resolution image quality throughout the entire focusing range, including close-up shooting.\u003c\/li\u003e\n\u003cli data-section-id=\"1c828nq\" data-start=\"1688\" data-end=\"1865\"\u003e\n\u003cstrong data-start=\"1690\" data-end=\"1721\"\u003e40cm Minimum Focus Distance\u003c\/strong\u003e - Allows photographers and content creators to capture detailed close-up images while retaining the natural perspective of a 50mm focal length.\u003c\/li\u003e\n\u003cli data-section-id=\"1ktcwn\" data-start=\"1867\" data-end=\"2067\"\u003e\n\u003cstrong data-start=\"1869\" data-end=\"1914\"\u003eOptimised for Professional Video Creation\u003c\/strong\u003e - Delivers smooth, responsive, and quiet autofocus operation with minimal focus breathing, making it an excellent choice for cinematic video production.\u003c\/li\u003e\n\u003cli data-section-id=\"1mgn9b9\" data-start=\"2069\" data-end=\"2233\"\u003e\n\u003cstrong data-start=\"2071\" data-end=\"2103\"\u003eLinear Response Manual Focus\u003c\/strong\u003e - Provides immediate and precise manual focus control for photographers and videographers who require accurate focus adjustments.\u003c\/li\u003e\n\u003cli data-section-id=\"o342yo\" data-start=\"2235\" data-end=\"2431\"\u003e\n\u003cstrong data-start=\"2237\" data-end=\"2275\"\u003eCustomisable Professional Controls\u003c\/strong\u003e - Includes an aperture ring with click on\/off switch, focus mode switch, and dual focus hold buttons for enhanced creative control and workflow efficiency.\u003c\/li\u003e\n\u003cli data-section-id=\"ml06c9\" data-start=\"2433\" data-end=\"2623\"\u003e\n\u003cstrong data-start=\"2435\" data-end=\"2479\"\u003eDust and Moisture Resistant Construction\u003c\/strong\u003e - Designed to withstand challenging shooting environments, providing reliable performance for professional outdoor photography and videography.\u003c\/li\u003e\n\u003cli data-section-id=\"17cnb0i\" data-start=\"2625\" data-end=\"2775\"\u003e\n\u003cstrong data-start=\"2627\" data-end=\"2660\"\u003eFluorine-Coated Front Element\u003c\/strong\u003e - Repels water, oil, dust, and fingerprints, making the lens easier to clean and maintain in demanding conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"15kxbvq\" data-start=\"2777\" data-end=\"2955\"\u003e\n\u003cstrong data-start=\"2779\" data-end=\"2813\"\u003eCompact and Lightweight Design\u003c\/strong\u003e - Weighing only 778g and measuring approximately 87 x 108mm, the lens offers excellent portability for a professional-grade f\/1.2 prime lens.\u003c\/li\u003e\n\u003cli data-section-id=\"l8fc0z\" data-start=\"2957\" data-end=\"3132\"\u003e\n\u003cstrong data-start=\"2959\" data-end=\"3000\"\u003eFull-Frame Sony E-Mount Compatibility\u003c\/strong\u003e - Designed specifically for Sony full-frame mirrorless cameras while also delivering excellent performance on APS-C E-mount bodies.\u003c\/li\u003e\n\u003cli data-section-id=\"iog1b6\" data-start=\"3134\" data-end=\"3290\"\u003e\n\u003cstrong data-start=\"3136\" data-end=\"3158\"\u003e72mm Filter Thread\u003c\/strong\u003e - Compatible with a wide range of professional filters including ND, CPL, and protective filters for enhanced creative flexibility.\u003c\/li\u003e\n\u003cli data-section-id=\"1aur1s8\" data-start=\"3292\" data-end=\"3490\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"3294\" data-end=\"3334\"\u003eVersatile 50mm Standard Focal Length\u003c\/strong\u003e - Perfect for portraits, weddings, street photography, landscapes, documentary work, commercial photography, content creation, and professional filmmaking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/li\u003e\n\u003cli\u003eFront Cap\u003c\/li\u003e\n\u003cli\u003eRear Cap\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51377987551510,"sku":"4548736132009","price":42995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-50mm-f1-2-gm-lens-LENSOE50F12G-outdoorphoto-1.webp?v=1780334423"},{"product_id":"sony-fe-100-400-f-5-6-8-oss-lens","title":"Sony FE 100-400 f\/5.6-8 OSS Lens","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSony FE 100-400 f\/5.6-8 OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 100-400mm f\/5.6-8 OSS Lens is a lightweight yet powerful super-telephoto zoom lens designed for Sony full-frame E-mount mirrorless cameras, delivering exceptional reach, fast autofocus, and outstanding image quality for wildlife, bird, sports, aviation, and outdoor photography. Covering an impressive 100-400mm focal length (equivalent to 150-600mm on APS-C cameras), this versatile zoom brings distant subjects closer with remarkable clarity while remaining highly portable at just 654g. Its advanced optical design incorporates two Extra-low Dispersion (ED) glass elements and two aspherical elements to minimise chromatic aberrations, colour fringing, and distortion, producing sharp, high-contrast images throughout the zoom range. Dual Linear Motors provide lightning-fast, accurate, and whisper-quiet autofocus with reliable subject tracking, making it ideal for fast-moving wildlife and sporting action. Built-in Optical SteadyShot (OSS) image stabilisation reduces camera shake when shooting handheld, allowing for sharper telephoto images even in challenging conditions. A 9-blade circular aperture creates beautifully smooth, natural bokeh that helps isolate subjects against busy backgrounds, while the impressive 0.41x maximum magnification and 0.86m minimum focusing distance at 400mm make it equally capable for close-up nature and detail photography. Designed for demanding outdoor use, the lens features a dust and moisture-resistant construction, intuitive external controls including a focus hold button, focus range limiter, OSS switch, and zoom lock switch, ensuring quick operation in changing shooting environments. Compatible with optional Sony teleconverters, the lens can extend its reach up to 800mm, or an incredible 1200mm equivalent on APS-C cameras, making the Sony FE 100-400mm f\/5.6-8 OSS an outstanding choice for photographers who need exceptional telephoto performance in a compact, travel-friendly design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful 100-400mm Super-Telephoto Zoom\u003c\/strong\u003e – Covers an extensive 100-400mm focal length on full-frame Sony E-mount cameras, providing outstanding reach for wildlife, birding, sports, aviation, motorsport, and distant landscape photography. On APS-C cameras, it delivers an equivalent focal length of 150-600mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact \u0026amp; Lightweight Design\u003c\/strong\u003e – Weighing just 654g and measuring only 164.5mm in length, this super-telephoto lens offers exceptional portability without compromising performance, making it ideal for long shooting sessions, hiking, travel, and handheld photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Performance\u003c\/strong\u003e – Features 15 elements in 10 groups, including 2 ED (Extra-low Dispersion) glass elements and 2 aspherical elements that minimise chromatic aberration, distortion, and colour fringing while delivering outstanding sharpness, contrast, and image clarity across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Linear Motor Autofocus\u003c\/strong\u003e – High-speed Dual Linear Motors provide incredibly fast, precise, and virtually silent autofocus with excellent subject tracking performance, making it perfect for capturing fast-moving wildlife, birds in flight, and sporting action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-In Optical SteadyShot (OSS)\u003c\/strong\u003e – Integrated optical image stabilisation significantly reduces camera shake when shooting handheld at long focal lengths, helping produce sharper stills and smoother video footage in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Natural Bokeh\u003c\/strong\u003e – A 9-blade rounded circular aperture produces smooth, creamy background blur that enhances subject separation and creates professional-looking portraits, wildlife images, and close-up photographs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent Close-Up Performance\u003c\/strong\u003e – Offers an impressive 0.41x maximum magnification and a minimum focusing distance of just 0.86m at 400mm, making it ideal for photographing flowers, insects, small wildlife, and detailed subjects without changing lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust \u0026amp; Moisture-Resistant Construction\u003c\/strong\u003e – Engineered with weather-resistant sealing around critical joints and controls to help protect against dust, moisture, light rain, and harsh outdoor environments, ensuring reliable performance in the field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional External Lens Controls\u003c\/strong\u003e – Includes an assignable Focus Hold button, Focus Mode \u0026amp; Range Limiter switch (AF Full \/ AF ∞–3m \/ MF), Optical SteadyShot switch, and Zoom Lock switch for quick adjustments and enhanced handling during demanding shoots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter Compatible\u003c\/strong\u003e – Compatible with optional Sony teleconverters, extending the lens to an impressive\u003cstrong\u003e \u003c\/strong\u003e800mm focal length on full-frame cameras or an extraordinary 1200mm equivalent on APS-C bodies for extreme wildlife and bird photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Multi-Coated Optics\u003c\/strong\u003e – Advanced multi-coating technology helps minimise flare and ghosting while maintaining excellent colour accuracy, contrast, and image quality when shooting in strong backlighting or challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated Lens Hood Included\u003c\/strong\u003e – Supplied with the ALC-SH188 bayonet lens hood, specifically designed to reduce flare, prevent unwanted stray light, and provide additional protection for the front element during outdoor shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimised for Sony Full-Frame E-Mount Cameras\u003c\/strong\u003e – Designed specifically for Sony full-frame mirrorless cameras while remaining fully compatible with APS-C Sony E-mount bodies, delivering professional image quality and reliable autofocus performance across the Sony Alpha system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 100-400 f\/5.6-8 OSS Lens\u003c\/li\u003e\n\u003cli\u003eFront cap (ALC-67S)\u003c\/li\u003e\n\u003cli\u003eRear cap (ALC-RIEM)\u003c\/li\u003e\n\u003cli\u003eRound shape, bayonet type hood (ALC-SH188)\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51648537886998,"sku":"4548736176584","price":17995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-100-400-f-5-6-8-oss-lens-10_9b0deceb-99fe-46ce-b170-621e386e31f3.webp?v=1785925692"},{"product_id":"sony-cyber-shot-dsc-rx100-vii-vlogging-camera-kit","title":"Sony Cyber-shot DSC-RX100 VII Vlogging Camera Kit","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eSONY CYBER-SHOT DSC-RX100 VII VLOGGING CAMERA KIT\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Sony Cyber-shot DSC-RX100 VII Vlogging Camera Kit is a premium pocket-sized camera package built for vloggers, content creators, travel photographers, YouTubers and hybrid photo\/video shooters who want powerful performance without carrying a large interchangeable-lens camera system. At its core is a 20.1MP 1.0-type stacked Exmor RS BSI CMOS sensor paired with Sony's BIONZ X image processing, delivering impressive image quality, high-speed performance and sophisticated autofocus in an exceptionally compact body. Its integrated \u003cem\u003eZEISS Vario-Sonnar T 24-200mm equivalent f\/2.8-4.5 zoom lens\u003c\/em\u003e* provides remarkable versatility, covering everything from wide-angle travel scenes, landscapes, group photographs and handheld vlogging to portraits, events, wildlife details and distant subjects without needing to change lenses. Borrowing high-speed technology from Sony's Alpha range, the RX100 VII combines 357 phase-detection and 425 contrast-detection AF points, approximately 0.02-second AF acquisition, Real-time Tracking and Real-time Eye AF for humans and animals, together with up to 20 fps blackout-free continuous shooting with AF\/AE tracking. Video creators benefit from UHD 4K recording with full-pixel readout and no pixel binning, S-Log3 and HLG support, a dedicated 3.5mm external microphone input, high-frame-rate recording at up to 960 fps, and a 180° upward-tilting touchscreen that makes self-recording considerably easier. Optical image stabilisation assists with handheld photography, while Active Mode provides additional stabilisation assistance during video recording. Despite its compact dimensions, the RX100 VII also incorporates a retractable 2.36-million-dot OLED electronic viewfinder, built-in flash, Wi-Fi and Bluetooth connectivity. This dedicated Vlogging Camera Kit further expands its capabilities by including the Sony VCT-SGR1 Shooting Grip, an additional NP-BX1-series battery and a microphone mounting bracket, creating a more complete handheld content-creation package straight out of the box. With professional-level autofocus, a versatile 24-200mm ZEISS lens, 4K video capabilities and exceptional portability, the Sony RX100 VII Vlogging Camera Kit is an outstanding all-in-one solution for creators who need a high-performance camera they can comfortably carry every day.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e20.1MP 1.0-Type Stacked Exmor RS CMOS Sensor\u003c\/strong\u003e – The large 1-inch stacked sensor combines high-resolution imaging with fast readout performance, delivering detailed photographs, impressive video quality and the speed required for advanced autofocus and continuous shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack-Illuminated Sensor Technology\u003c\/strong\u003e – The BSI sensor design improves light-gathering efficiency, helping the RX100 VII produce cleaner, more detailed images across a wide variety of lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIONZ X Image Processing\u003c\/strong\u003e – Sony's powerful image-processing technology works alongside the stacked sensor to provide fast camera operation, sophisticated autofocus, responsive continuous shooting and excellent image rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20.1 Megapixel Resolution\u003c\/strong\u003e – Captures images at up to 5472 x 3648 pixels, providing plenty of detail for printing, cropping, social-media content and professional digital applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eZEISS Vario-Sonnar T 24-200mm Equivalent Lens\u003c\/em\u003e* – The built-in high-magnification zoom covers an exceptionally useful focal-length range, effectively combining wide-angle through telephoto capabilities into one pocket-sized camera.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile 24mm Wide-Angle Coverage\u003c\/strong\u003e – At the wide end, the lens is ideal for travel photography, landscapes, architecture, group photographs, interiors and handheld content creation where a broader field of view is required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful 200mm Telephoto Reach\u003c\/strong\u003e – Zoom to a 200mm equivalent focal length for portraits, events, wildlife details, travel subjects and other situations where getting physically closer is difficult.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8-4.5 Maximum Aperture\u003c\/strong\u003e – The lens ranges from f\/2.8 at the wide end to f\/4.5 at telephoto, providing useful light-gathering ability while maintaining the compact dimensions of the camera.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced ZEISS Optical Design\u003c\/strong\u003e – The 15-element, 12-group lens design incorporates specialised optical elements, including Advanced Aspherical and Extra-low Dispersion glass, to help maintain excellent resolution and control optical aberrations throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eZEISS T Coating\u003c\/em\u003e* – ZEISS T* anti-reflective coating helps suppress flare and ghosting while improving contrast and colour reproduction, particularly when working around strong light sources.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e357-Point Phase-Detection Autofocus\u003c\/strong\u003e – A dense phase-detection AF system covers approximately 68% of the image area, providing fast and responsive focusing across a large portion of the frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e425-Point Contrast-Detection Autofocus\u003c\/strong\u003e – Works alongside the phase-detection system to provide accurate hybrid autofocus performance for still photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApproximately 0.02-Second AF Acquisition\u003c\/strong\u003e – Extremely fast autofocus helps the camera quickly lock onto subjects, making the RX100 VII particularly capable when photographing spontaneous moments and moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Tracking\u003c\/strong\u003e – Sony's intelligent subject-tracking technology analyses subject information to maintain focus as a person or object moves through the frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF for Humans\u003c\/strong\u003e – Automatically detects and tracks a subject's eye for accurate portrait focus, particularly useful for people photography, interviews, vlogging and lifestyle content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelectable Left or Right Eye AF\u003c\/strong\u003e – Allows greater control over portrait focusing by enabling the photographer to prioritise the subject's left or right eye where required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF for Animals\u003c\/strong\u003e – Eye-detection technology can also recognise the eyes of supported animal subjects, making the camera useful for pet and certain wildlife photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Eye AF During Video\u003c\/strong\u003e – Advanced eye detection extends to movie recording, helping content creators maintain accurate focus on a presenter's face while recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 20 fps Blackout-Free Continuous Shooting\u003c\/strong\u003e – Capture high-speed action at up to 20 frames per second while maintaining a continuous view of the subject, making it easier to follow movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 60 AF\/AE Calculations Per Second\u003c\/strong\u003e – Rapid autofocus and auto-exposure calculations allow the camera to continually respond to changes in subject position and lighting during high-speed bursts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle Burst Shooting at Up to 90 fps\u003c\/strong\u003e – An ultra-high-speed Single Burst Shooting mode can capture a short sequence at up to approximately 90 fps, helping photographers record extremely brief moments of action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e – Records detailed 3840 x 2160 UHD 4K video, making the RX100 VII suitable for high-quality YouTube videos, travel films, social-media productions, interviews and professional content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Pixel Readout with No Pixel Binning\u003c\/strong\u003e – 4K recording uses extensive sensor information without conventional pixel binning, contributing to detailed footage with excellent image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXAVC S Video Recording\u003c\/strong\u003e – Supports Sony's XAVC S recording format with high bit-rate options for creators who want greater quality and flexibility during editing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log3 Gamma Support\u003c\/strong\u003e – S-Log3 provides experienced videographers with a flatter image profile designed to preserve more tonal information for colour grading during post-production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHLG HDR Support\u003c\/strong\u003e – Hybrid Log-Gamma recording provides an HDR-oriented workflow for compatible displays and production environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Frame Rate Recording up to 960 fps\u003c\/strong\u003e – Capture dramatic super-slow-motion sequences using the camera's dedicated High Frame Rate recording modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull HD up to 120p\u003c\/strong\u003e – Standard Full HD high-frame-rate recording provides a practical option for producing smooth slow-motion footage while maintaining an efficient editing workflow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.5mm External Microphone Input\u003c\/strong\u003e – A dedicated microphone connection allows vloggers and filmmakers to use compatible external microphones for substantially improved audio compared with relying solely on the built-in stereo microphones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned with Vloggers in Mind\u003c\/strong\u003e – The combination of a microphone input, flip-up touchscreen, advanced autofocus, 4K recording and compact body makes the RX100 VII particularly capable for YouTube, travel and social-media production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.0-Inch Tilting Touchscreen LCD\u003c\/strong\u003e – The approximately 921,600-dot rear display provides touchscreen operation and flexible positioning for easier composition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e180° Upward-Tilting Screen\u003c\/strong\u003e – Flip the display upward to face the front of the camera, allowing vloggers and solo content creators to monitor framing while recording themselves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApproximately 90° Downward Screen Tilt\u003c\/strong\u003e – The screen can also tilt downward for easier framing when holding the camera above eye level or capturing high-angle compositions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePop-Up 2.36-Million-Dot OLED Electronic Viewfinder\u003c\/strong\u003e – The retractable EVF provides a detailed, high-contrast view for traditional eye-level photography and is particularly valuable when bright sunlight makes the rear LCD difficult to see.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne-Push Viewfinder Design\u003c\/strong\u003e – The electronic viewfinder retracts into the compact body when not required, helping preserve the camera's exceptionally portable design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Image Stabilisation\u003c\/strong\u003e – Built-in optical stabilisation helps compensate for camera shake during handheld photography, particularly when working in lower light or toward the telephoto end of the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to Approximately 4-Stop Stabilisation Effect at 200mm\u003c\/strong\u003e – Sony's optical stabilisation system provides significant assistance at the telephoto end, where small camera movements become much more noticeable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Mode Video Stabilisation\u003c\/strong\u003e – Active stabilisation provides additional assistance for handheld video recording, particularly useful when walking or filming without a larger stabilising rig.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO 100-12800 Standard Sensitivity Range\u003c\/strong\u003e – A broad native sensitivity range allows the RX100 VII to adapt to changing lighting environments, with additional expanded sensitivity options available when required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectronic Shutter up to 1\/32000 Second\u003c\/strong\u003e – Extremely fast electronic shutter speeds provide additional control when photographing action or working in bright conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRAW \u0026amp; JPEG Photography\u003c\/strong\u003e – RAW capture gives photographers greater post-processing flexibility, while JPEG provides convenient ready-to-use images for quick delivery and sharing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-In Pop-Up Flash\u003c\/strong\u003e – An integrated flash provides convenient additional illumination without requiring a separate flash unit, useful for snapshots, fill lighting and low-light situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi Connectivity\u003c\/strong\u003e – Wireless connectivity makes it possible to integrate the camera with compatible mobile-device workflows for transferring and sharing photographs and videos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth Connectivity\u003c\/strong\u003e – Bluetooth provides additional connectivity with compatible smart devices and can support convenient location-data and wireless workflow functions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact All-in-One Camera System\u003c\/strong\u003e – Because the 24-200mm lens is permanently integrated, there is no need to carry multiple interchangeable lenses, making the RX100 VII particularly attractive for travel and everyday photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent Travel Camera\u003c\/strong\u003e – The combination of a 24-200mm zoom, 20.1MP sensor, 4K video and compact dimensions makes it an outstanding choice for travellers who want serious photographic capability without carrying a large camera bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for YouTube \u0026amp; Social Media Content\u003c\/strong\u003e – Advanced autofocus, a front-facing screen, external microphone support and 4K recording provide the core tools needed for high-quality YouTube, Instagram, TikTok and other digital content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent Hybrid Photo \u0026amp; Video Camera\u003c\/strong\u003e – Fast still-photography performance and sophisticated video capabilities allow a single camera to handle photographs, short-form content, vlogs and longer productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for Family \u0026amp; Everyday Photography\u003c\/strong\u003e – Intelligent autofocus and the broad zoom range make it equally capable of documenting family occasions, holidays, pets and everyday moments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSony VCT-SGR1 Shooting Grip Included\u003c\/strong\u003e – The Vlogging Kit includes Sony's compact shooting grip, providing a more comfortable handheld setup for self-recording, travel videos and low-angle shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Battery Included\u003c\/strong\u003e – An extra compatible battery is included with the kit, providing valuable additional shooting time when travelling or recording content away from a charging point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrophone Mounting Bracket Included\u003c\/strong\u003e – The supplied bracket provides a practical mounting solution for adding a compatible external microphone to the vlogging setup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrophone Not Included\u003c\/strong\u003e – An external microphone can be connected through the camera's 3.5mm microphone input, but the microphone itself is not included with this kit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Vlogging-Focused Package\u003c\/strong\u003e – Combining the Sony RX100 VII camera, VCT-SGR1 Shooting Grip, additional battery and microphone bracke\u003cstrong\u003et\u003c\/strong\u003e, this kit provides a more complete solution for creators than purchasing the camera body alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Performance in a Pocket-Sized Camera\u003c\/strong\u003e – Combining a 20.1MP stacked 1-inch sensor, ZEISS 24-200mm f\/2.8-4.5 lens, 357-point phase-detection AF, Real-time Tracking, Eye AF, 20 fps blackout-free shooting, UHD 4K video, external microphone input and tilting touchscreen, the Sony Cyber-shot DSC-RX100 VII Vlogging Camera Kit delivers an exceptional balance of portability, speed, image quality and creative versatility for photographers and content creators who want one compact camera capable of handling almost everything.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Cyber-shot DSC-RX100 VII Digital Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-BX1\/M8 Rechargeable Lithium-Ion Battery Pack (3.6V, 1240mAh)\u003c\/li\u003e\n\u003cli\u003eAC Adapter\u003c\/li\u003e\n\u003cli\u003eMicro-USB Cable\u003c\/li\u003e\n\u003cli\u003eWrist Strap\u003c\/li\u003e\n\u003cli\u003eStrap Adapter\u003c\/li\u003e\n\u003cli\u003eSony VCT-SGR1 Shooting Grip\u003c\/li\u003e\n\u003cli\u003eSpare Battery\u003c\/li\u003e\n\u003cli\u003eBracket for Microphone\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51820462506262,"sku":"CAMSODSRX100M7K","price":31995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-cyber-shot-dsc-rx100-vii-vlogging-camera-kit-front.webp?v=1788419957"}],"url":"https:\/\/cameratek.co.za\/collections\/sony-black-friday-specials-2026.oembed","provider":"Camera Tek","version":"1.0","type":"link"}