{"title":"SONY SEPTEMEBR MAILER","description":null,"products":[{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch3 data-start=\"0\" data-end=\"1424\"\u003e\u003cstrong\u003eSony Alpha A7 IV Mirrorless Digital Camera (Body Only)\u003cimg\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1424\"\u003eThe Sony Alpha A7 IV Mirrorless Digital Camera is the ultimate hybrid powerhouse built for professional photographers, filmmakers, and content creators who demand cutting-edge image quality and performance. Equipped with a newly developed 33MP Full-Frame Exmor R BSI CMOS Sensor and the flagship BIONZ XR processor, the A7 IV delivers breathtaking clarity, low noise, and an incredible 15-stop dynamic range for lifelike detail in every frame. Designed for versatility, it supports 10fps continuous shooting, real-time Eye AF for humans, animals, and birds, and advanced video capabilities including 4K 60p 10-bit recording, S-Cinetone color profile, and S-Log3 gamma for cinematic results. Its 5.5-stop in-body 5-axis stabilization ensures smooth handheld shots, while the 759-point Fast Hybrid AF system tracks subjects with unmatched precision. Featuring a 3.68M-dot OLED Tru-Finder EVF, fully articulating touchscreen, dual card slots, and USB 3.2 Type-C live streaming support, the Sony A7 IV delivers a seamless workflow for professionals who create both stunning stills and dynamic video content. With robust connectivity, advanced autofocus tools, and a durable ergonomic design, the Sony A7 IV redefines what a full-frame mirrorless camera can do—making it the perfect hybrid solution for creators who want it all.\u003c\/p\u003e\n\u003ch3 data-start=\"1431\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1448\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"418\" data-end=\"686\"\u003e\n\u003cp data-start=\"420\" data-end=\"686\"\u003e\u003cstrong data-start=\"423\" data-end=\"467\"\u003e33MP Full-Frame Exmor R BSI CMOS Sensor:\u003c\/strong\u003e Newly developed back-illuminated sensor delivers ultra-sharp, low-noise images with lifelike color reproduction and an impressive 15-stop dynamic range, ensuring exceptional detail in both highlights and shadows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"688\" data-end=\"963\"\u003e\n\u003cp data-start=\"690\" data-end=\"963\"\u003e\u003cstrong data-start=\"693\" data-end=\"731\"\u003ePowerful BIONZ XR Image Processor:\u003c\/strong\u003e Next-generation processor offers 8x faster performance than its predecessor, enabling 10fps continuous shooting, lightning-fast AF\/AE calculations, and superior overall responsiveness for demanding professional workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1244\"\u003e\n\u003cp data-start=\"967\" data-end=\"1244\"\u003e\u003cstrong data-start=\"971\" data-end=\"1004\"\u003eCinematic 4K Video Recording:\u003c\/strong\u003e Capture 4K 60p 10-bit 4:2:2 video with full pixel readout and 7K oversampling for maximum sharpness. Supports S-Cinetone, S-Log3, and HLG color profiles for Hollywood-grade tonal range, skin tones, and HDR production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1246\" data-end=\"1496\"\u003e\n\u003cp data-start=\"1248\" data-end=\"1496\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1294\"\u003e759-Point Fast Hybrid Autofocus System:\u003c\/strong\u003e Covers\u003cstrong\u003e \u003c\/strong\u003e94% of the image area with advanced AI-based Real-Time Tracking and Real-Time Eye AF for humans, animals, and birds—delivering unmatched precision, even in low light down to -4 EV.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1498\" data-end=\"1713\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1555\"\u003e5.5-Stop 5-Axis SteadyShot INSIDE Stabilization:\u003c\/strong\u003e Built-in image stabilization compensates for five types of camera shake, ensuring crisp stills and smooth video—even during handheld or telephoto shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1715\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1717\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1720\" data-end=\"1762\"\u003eProfessional Video Tools for Creators:\u003c\/strong\u003e Includes Focus Map, Breathing Compensation, and AF Assist (inspired by Sony’s Cinema Line) for refined manual control and seamless focus transitions during cinematic recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1955\" data-end=\"2148\"\u003e\n\u003cp data-start=\"1957\" data-end=\"2148\"\u003e\u003cstrong data-start=\"1960\" data-end=\"1987\"\u003eAdvanced Color Science:\u003c\/strong\u003e Incorporates S-Cinetone technology from Sony’s FX and Venice cinema cameras, providing rich, filmic color depth and natural skin tones directly in-camera.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2150\" data-end=\"2416\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2212\"\u003eHigh-Resolution Viewfinder \u0026amp; Vari-Angle Touchscreen:\u003c\/strong\u003e Features a 3.68M-dot Quad VGA OLED EVF for sharp, true-to-life previews and a 3.0-inch fully articulating 1.03M-dot touchscreen ideal for vlogging, self-recording, and flexible shooting angles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2418\" data-end=\"2661\"\u003e\n\u003cp data-start=\"2420\" data-end=\"2661\"\u003e\u003cstrong data-start=\"2423\" data-end=\"2474\"\u003eDual Memory Card Slots for Workflow Efficiency:\u003c\/strong\u003e Dual slots supporting CFexpress Type A and UHS-II SD cards provide fast data transfer, redundancy options, and reliable performance for both photography and 4K video recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2663\" data-end=\"2937\"\u003e\n\u003cp data-start=\"2665\" data-end=\"2937\"\u003e\u003cstrong data-start=\"2668\" data-end=\"2713\"\u003eNext-Level Connectivity \u0026amp; Live Streaming:\u003c\/strong\u003e Equipped with USB 3.2 Gen 2 Type-C, Full-size HDMI, Wi-Fi (2.4\/5GHz), and Bluetooth, plus 4K UVC\/UAC live streaming via USB—no capture card required—for seamless online broadcasting and remote control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2939\" data-end=\"3167\"\u003e\n\u003cp data-start=\"2941\" data-end=\"3167\"\u003e\u003cstrong data-start=\"2944\" data-end=\"2988\"\u003eLong-Lasting Power \u0026amp; Professional Build:\u003c\/strong\u003e Uses the NP-FZ100 battery for up to 580 shots per charge, enclosed in a durable, weather-sealed magnesium alloy body built to withstand challenging shooting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3169\" data-end=\"3372\"\u003e\n\u003cp data-start=\"3171\" data-end=\"3372\"\u003e\u003cstrong data-start=\"3174\" data-end=\"3198\"\u003eSmart Hybrid Design:\u003c\/strong\u003e Perfect for both photographers and videographers, blending pro-level stills capability with cinema-grade video functionality for the ultimate all-in-one creative tool.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eAC Adaptor and Power Cord\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":39430407716937,"sku":"4548736133648","price":51895.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/SonyAlphaa7IVMirrorlessDigitalCamera_BodyOnly.jpg?v=1764320387"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens-sony-e","title":"Sony FE 24-70mm f\/2.8 GM II Lens (Sony E)","description":"\u003ch3 data-start=\"0\" data-end=\"1732\"\u003e\u003cstrong\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1732\"\u003eExperience next-level performance and precision with the Sony FE 24-70mm f\/2.8 GM II Lens, the ultimate next-generation G Master standard zoom lens designed to deliver prime-like resolution and unmatched versatility for both professional photographers and videographers. Now 22% lighter and 18% smaller than its predecessor, this lens is re-engineered to provide outstanding sharpness, contrast, and color accuracy across its entire zoom range. Its advanced optical design incorporates two XA (extreme aspherical), two ED, and two Super ED elements, drastically reducing chromatic and spherical aberrations while maintaining edge-to-edge clarity and beautiful, creamy bokeh. The constant f\/2.8 aperture ensures exceptional low-light performance and exquisite depth of field control, while the Nano AR Coating II minimizes flare and ghosting for true-to-life color reproduction. Powered by four XD Linear Motors, the lens achieves ultra-fast, silent, and precise autofocus with enhanced subject tracking at up to 30 fps, making it perfect for both high-speed action and cinematic video. With its floating focus mechanism, linear response MF, and de-clickable aperture ring, it provides seamless, intuitive control for creative professionals. Engineered for reliability, the FE 24-70mm f\/2.8 GM II features a dust- and moisture-resistant design, fluorine-coated front element, and refined zoom torque control for smooth, confident operation in any environment. Compact yet uncompromising, this lens redefines the standard zoom category—delivering the perfect balance of performance, portability, and precision that every creator demands.\u003c\/p\u003e\n\u003ch3 data-start=\"1739\" data-end=\"1801\"\u003e\u003cstrong data-start=\"1746\" data-end=\"1801\"\u003eKey Features – Sony FE 24-70mm f\/2.8 GM II Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"4640\"\u003e\n\u003cli data-start=\"1803\" data-end=\"1981\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1840\"\u003eNext-Generation G Master Design\u003c\/strong\u003e – Redesigned for professional performance, offering stunning prime-like resolution and superior contrast throughout the entire zoom range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1982\" data-end=\"2134\"\u003e\n\u003cp data-start=\"1984\" data-end=\"2134\"\u003e\u003cstrong data-start=\"1984\" data-end=\"2015\"\u003eCompact \u0026amp; Lightweight Build\u003c\/strong\u003e – 22% lighter and 18% smaller than its predecessor, enhancing portability without sacrificing durability or quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2135\" data-end=\"2295\"\u003e\n\u003cp data-start=\"2137\" data-end=\"2295\"\u003e\u003cstrong data-start=\"2137\" data-end=\"2172\"\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e – Delivers consistent exposure, incredible background separation, and excellent low-light performance from 24mm to 70mm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2296\" data-end=\"2501\"\u003e\n\u003cp data-start=\"2298\" data-end=\"2501\"\u003e\u003cstrong data-start=\"2298\" data-end=\"2331\"\u003eAdvanced Optical Construction\u003c\/strong\u003e – Features two XA (Extreme Aspherical), two Aspherical, two ED, and two Super ED elements for unrivaled sharpness and chromatic aberration suppression.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2502\" data-end=\"2637\"\u003e\n\u003cp data-start=\"2504\" data-end=\"2637\"\u003e\u003cstrong data-start=\"2504\" data-end=\"2526\"\u003eNano AR Coating II\u003c\/strong\u003e – Reduces flare and ghosting while improving contrast and color fidelity in challenging lighting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2638\" data-end=\"2778\"\u003e\n\u003cp data-start=\"2640\" data-end=\"2778\"\u003e\u003cstrong data-start=\"2640\" data-end=\"2665\"\u003eFour XD Linear Motors\u003c\/strong\u003e – Provide lightning-fast, silent, and accurate autofocus with superior tracking for stills and video shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2779\" data-end=\"2929\"\u003e\n\u003cp data-start=\"2781\" data-end=\"2929\"\u003e\u003cstrong data-start=\"2781\" data-end=\"2822\"\u003eSupport for 30fps Continuous Shooting\u003c\/strong\u003e – Maintains full AF\/AE performance even when shooting at high frame rates with compatible Alpha cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2930\" data-end=\"3112\"\u003e\n\u003cp data-start=\"2932\" data-end=\"3112\"\u003e\u003cstrong data-start=\"2932\" data-end=\"2960\"\u003eFloating Focus Mechanism\u003c\/strong\u003e – Preserves image quality throughout the focusing range with improved close-up performance (minimum focusing distance: 21 cm at 24mm, 30 cm at 70mm).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3113\" data-end=\"3256\"\u003e\n\u003cp data-start=\"3115\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3115\" data-end=\"3138\"\u003eOptimized for Video\u003c\/strong\u003e – Significantly reduced focus breathing, focus shift, and axial shift during zooming for smooth, cinematic footage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3257\" data-end=\"3386\"\u003e\n\u003cp data-start=\"3259\" data-end=\"3386\"\u003e\u003cstrong data-start=\"3259\" data-end=\"3291\"\u003eLinear Response Manual Focus\u003c\/strong\u003e – Ensures natural, precise, and repeatable focus control for both photo and video workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3387\" data-end=\"3529\"\u003e\n\u003cp data-start=\"3389\" data-end=\"3529\"\u003e\u003cstrong data-start=\"3389\" data-end=\"3419\"\u003eDe-Clickable Aperture Ring\u003c\/strong\u003e – Allows smooth, silent iris control for professional video production or locked operation for photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3530\" data-end=\"3649\"\u003e\n\u003cp data-start=\"3532\" data-end=\"3649\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3562\"\u003eZoom Smoothness Adjustment\u003c\/strong\u003e – Customize torque between Smooth and Tight for your preferred zoom resistance feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3650\" data-end=\"3774\"\u003e\n\u003cp data-start=\"3652\" data-end=\"3774\"\u003e\u003cstrong data-start=\"3652\" data-end=\"3692\"\u003e11-Blade Circular Aperture Diaphragm\u003c\/strong\u003e – Produces beautifully rounded bokeh for cinematic, soft background separation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3775\" data-end=\"3894\"\u003e\n\u003cp data-start=\"3777\" data-end=\"3894\"\u003e\u003cstrong data-start=\"3777\" data-end=\"3819\"\u003eDust \u0026amp; 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Video Creators\u003c\/strong\u003e – Perfect for portraits, events, travel, landscapes, and filmmaking—offering flexibility and image excellence in every frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH141 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":44942018380054,"sku":"4548736134102","price":46995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyFE24-70mmf2.8GMIILens_SonyE.jpg?v=1695364274"},{"product_id":"sony-fx30-digital-cinema-camera","title":"Sony FX30 Digital Cinema Camera","description":"\u003ch3\u003e\u003cstrong\u003eSony FX30 Digital Cinema Camera\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX30 Cinema Camera is a powerful, compact, and affordable entry into Sony’s renowned Cinema Line, designed to help everyday content creators and aspiring filmmakers achieve professional-grade results. Featuring a newly developed 26.1MP APS-C back-illuminated Exmor R CMOS sensor and advanced BIONZ XR processor, the FX30 captures stunning 10-bit UHD 4K video at up to 120 fps with incredible detail, color depth, and cinematic quality. Offering over 14 stops of dynamic range, S-Cinetone, S-Log3, HLG profiles, and LUT support, it ensures versatile post-production workflows and authentic filmic tones. Low-light performance is enhanced by Dual Base ISO (800\/2500) with an extended ISO range up to 32,000, while 5-axis in-body image stabilisation delivers steady, blur-free shots. The Fast Hybrid AF system with Real-time Eye AF, Face Tracking, and up to 495 phase-detection points (759 in photo mode) guarantees precise subject tracking across 90% of the frame, even in challenging conditions. Dual CFexpress Type A\/SDXC card slots provide flexible recording options, making the FX30 ideal for high-speed, high-bitrate workflows. Compact yet packed with advanced cinema features, the Sony FX30 empowers creators to bring their cinematic vision to life, delivering professional performance in a body designed for everyday filmmaking.\u003c\/p\u003e\n\u003ch3 data-end=\"197\" data-start=\"152\"\u003eSony FX30 Cinema Camera Key Features\u003c\/h3\u003e\n\u003cul data-end=\"1901\" data-start=\"199\"\u003e\n\u003cli data-end=\"313\" data-start=\"199\"\u003e\n\u003cp data-end=\"313\" data-start=\"201\"\u003e\u003cstrong data-end=\"254\" data-start=\"201\"\u003e26.1MP APS-C Back-Illuminated Exmor R CMOS Sensor\u003c\/strong\u003e with 6K oversampling for ultra-detailed 4K video quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"445\" data-start=\"314\"\u003e\n\u003cp data-end=\"445\" data-start=\"316\"\u003e\u003cstrong data-end=\"380\" data-start=\"316\"\u003e10-bit 4:2:2 internal recording \u0026amp; 16-bit RAW output via HDMI\u003c\/strong\u003e for professional color grading and post-production flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"586\" data-start=\"446\"\u003e\n\u003cp data-end=\"586\" data-start=\"448\"\u003e\u003cstrong data-end=\"495\" data-start=\"448\"\u003eS-Cinetone™, S-Log3, and HLG color profiles\u003c\/strong\u003e delivering cinematic tones, 14+ stops of dynamic range, and versatile creative workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"715\" data-start=\"587\"\u003e\n\u003cp data-end=\"715\" data-start=\"589\"\u003e\u003cstrong data-end=\"643\" data-start=\"589\"\u003eDual Base ISO (800\/2500) with ISO range 100–32,000\u003c\/strong\u003e for outstanding performance in both bright and low-light environments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"829\" data-start=\"716\"\u003e\n\u003cp data-end=\"829\" data-start=\"718\"\u003e\u003cstrong data-end=\"786\" data-start=\"718\"\u003eSlow-motion recording up to 120 fps in 4K and 240 fps in Full HD\u003c\/strong\u003e, perfect for cinematic slow-motion shots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"830\"\u003e\n\u003cp data-end=\"959\" data-start=\"832\"\u003e\u003cstrong data-end=\"877\" data-start=\"832\"\u003e5-Axis In-Body Image Stabilisation (IBIS)\u003c\/strong\u003e ensures steady, blur-free handheld footage across different shooting conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1078\" data-start=\"960\"\u003e\n\u003cp data-end=\"1078\" data-start=\"962\"\u003e\u003cstrong data-end=\"1020\" data-start=\"962\"\u003eFast Hybrid AF with Real-time Eye AF and Face Tracking\u003c\/strong\u003e using advanced phase detection across 90% of the sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1205\" data-start=\"1079\"\u003e\n\u003cp data-end=\"1205\" data-start=\"1081\"\u003e\u003cstrong data-end=\"1126\" data-start=\"1081\"\u003eLightweight, durable magnesium alloy body\u003c\/strong\u003e with weather-sealed design for reliability in outdoor and on-location shoots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1329\" data-start=\"1206\"\u003e\n\u003cp data-end=\"1329\" data-start=\"1208\"\u003e\u003cstrong data-end=\"1264\" data-start=\"1208\"\u003eCompact form factor designed for cage-free operation\u003c\/strong\u003e, making it ideal for gimbals, rigs, and run-and-gun filmmaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1442\" data-start=\"1330\"\u003e\n\u003cp data-end=\"1442\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1375\" data-start=\"1332\"\u003eDual CFexpress Type A \/ SDXC card slots\u003c\/strong\u003e for high-speed, uninterrupted recording and secure media storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1551\" data-start=\"1443\"\u003e\n\u003cp data-end=\"1551\" data-start=\"1445\"\u003e\u003cstrong data-end=\"1483\" data-start=\"1445\"\u003eUser LUT support and timecode sync\u003c\/strong\u003e to streamline professional workflows and multi-camera productions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1689\" data-start=\"1552\"\u003e\n\u003cp data-end=\"1689\" data-start=\"1554\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1554\"\u003eAdvanced connectivity options\u003c\/strong\u003e including HDMI Type-A, USB-C, microphone input, headphone output, and more for seamless integration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1789\" data-start=\"1690\"\u003e\n\u003cp data-end=\"1789\" data-start=\"1692\"\u003e\u003cstrong data-end=\"1716\" data-start=\"1692\"\u003eEco-conscious design\u003c\/strong\u003e incorporating recycled materials for a sustainable filmmaking solution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1901\" data-start=\"1790\"\u003e\n\u003cp data-end=\"1901\" data-start=\"1792\"\u003e\u003cstrong data-end=\"1831\" data-start=\"1792\"\u003eCompatible with Sony E-Mount lenses\u003c\/strong\u003e, providing creative flexibility for a wide range of shooting styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-selenium=\"includesInTheBoxTitle\" class=\"heading__cXkStmX9s\"\u003eIn the Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSony FX30 Cinema Camera \n\u003cul\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony AC Adapter\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony Multi Interface Shoe Cap\u003c\/li\u003e\n\u003cli\u003eUSB-A to USB-C Cable (USB 3.2)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DhzpcD6C_A8\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":47482404274454,"sku":"4548736143166","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyFX30DigitalCinemaCamera.jpg?v=1707210600"},{"product_id":"new-sony-zv-e10-ii","title":"Sony ZV-E10 II Mirrorless Camera with 16-50mm II Lens (Black)","description":"\u003ch3 data-start=\"0\" data-end=\"123\"\u003e\u003cstrong data-start=\"0\" data-end=\"121\"\u003eSony ZV-E10 II Mirrorless Camera with 16–50mm II Lens Kit – Next-Generation Power for Content Creators and Filmmakers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"125\" data-end=\"1609\"\u003eRedefine your creative potential with the Sony ZV-E10 II Mirrorless Camera with 16–50mm II Lens Kit, an advanced hybrid powerhouse designed specifically for vloggers, content creators, and filmmakers. Equipped with a 26MP Exmor R CMOS APS-C back-illuminated sensor and the latest BIONZ XR image processor, the ZV-E10 II delivers extraordinary image clarity, cinematic color reproduction, and professional-grade 4K 60p 10-bit 4:2:2 recording. Capture every detail with 759-point phase-detection autofocus, Real-time Eye AF for humans, animals, and birds, and AI-powered Real-time Tracking for unmatched subject precision. Experience flawless stabilization with Active Mode image stabilization and Breathing Compensation, while cinematic modes like S-Cinetone™ and Cinematic Vlog Setting transform your videos into storytelling masterpieces straight out of camera. The Intelligent 3-Capsule Microphone with windscreen ensures crystal-clear audio, and built-in Wi-Fi, USB-C, and micro HDMI connectivity make live streaming, editing, and sharing seamless. Paired with the Sony E PZ 16–50mm f\/3.5–5.6 OSS II Lens, offering 24–75mm full-frame equivalent zoom range, smooth power zoom, and refined optical design, this compact lens is ideal for travel, vlogs, and professional production. Lightweight, powerful, and feature-rich, the Sony ZV-E10 II is the ultimate all-in-one tool for modern creators ready to elevate their storytelling.\u003c\/p\u003e\n\u003ch3 data-start=\"1616\" data-end=\"1668\"\u003e\u003cstrong data-start=\"1623\" data-end=\"1666\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1670\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1711\"\u003eSony ZV-E10 II Mirrorless Camera\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1714\" data-end=\"3811\"\u003e\n\u003cli data-start=\"1714\" data-end=\"1878\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1878\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1750\"\u003e26MP Exmor R CMOS APS-C Sensor\u003c\/strong\u003e – Back-illuminated design enhances light sensitivity, delivering exceptional detail and clarity even in low-light conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1879\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1881\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1881\" data-end=\"1912\"\u003ePowerful BIONZ XR Processor\u003c\/strong\u003e – Delivers 8x more processing power for enhanced color depth, dynamic range, and low-noise performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2019\" data-end=\"2205\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2205\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2066\"\u003e4K 60p \/ 10-bit 4:2:2 All-Intra Recording\u003c\/strong\u003e – Records oversampled 5.6K footage with cinematic precision and professional post-production flexibility (S-Log3, LUT import supported).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2206\" data-end=\"2391\"\u003e\n\u003cp data-start=\"2208\" data-end=\"2391\"\u003e\u003cstrong data-start=\"2208\" data-end=\"2247\"\u003e759-Point Phase-Detection AF System\u003c\/strong\u003e – Ultra-fast and accurate autofocus with Real-Time Eye AF for humans, animals, and birds, and Real-Time Tracking for moving subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2392\" data-end=\"2583\"\u003e\n\u003cp data-start=\"2394\" data-end=\"2583\"\u003e\u003cstrong data-start=\"2394\" data-end=\"2437\"\u003eCreative Look \u0026amp; Cinematic Vlog Settings\u003c\/strong\u003e – Access 10 customizable presets, intuitive color moods, and S-Cinetone™ for natural skin tones and cinematic texture straight from the camera.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2584\" data-end=\"2733\"\u003e\n\u003cp data-start=\"2586\" data-end=\"2733\"\u003e\u003cstrong data-start=\"2586\" data-end=\"2621\"\u003eActive Mode Image Stabilization\u003c\/strong\u003e – Advanced gyroscope-based stabilization ensures steady handheld footage even while walking or panning in 4K.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2734\" data-end=\"2902\"\u003e\n\u003cp data-start=\"2736\" data-end=\"2902\"\u003e\u003cstrong data-start=\"2736\" data-end=\"2770\"\u003eSlow 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data-start=\"3229\" data-end=\"3358\"\u003e\n\u003cp data-start=\"3231\" data-end=\"3358\"\u003e\u003cstrong data-start=\"3231\" data-end=\"3256\"\u003eEnhanced Connectivity\u003c\/strong\u003e – USB-C live streaming, 5GHz Wi-Fi, RTMP\/RTMPS\/SRT protocols, and micro HDMI for external displays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3359\" data-end=\"3501\"\u003e\n\u003cp data-start=\"3361\" data-end=\"3501\"\u003e\u003cstrong data-start=\"3361\" data-end=\"3399\"\u003eImproved Ergonomics \u0026amp; Battery Life\u003c\/strong\u003e – Larger NP-FZ100 battery offers ~610 shots per charge; enhanced grip for stable handheld shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3502\" data-end=\"3654\"\u003e\n\u003cp data-start=\"3504\" data-end=\"3654\"\u003e\u003cstrong data-start=\"3504\" data-end=\"3547\"\u003eVari-Angle Touchscreen with Vertical UI\u003c\/strong\u003e – 3.0” 1.04M-dot LCD supports intuitive control and instant orientation for vertical social media video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3655\" data-end=\"3811\"\u003e\n\u003cp data-start=\"3657\" data-end=\"3811\"\u003e\u003cstrong data-start=\"3657\" data-end=\"3700\"\u003eCompact, Lightweight Design (Just 343g)\u003c\/strong\u003e – Perfect for travel, vlogging, or on-the-go professional production with over 70 compatible E-mount lenses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"3813\" data-end=\"3863\"\u003e\u003cstrong data-start=\"3818\" data-end=\"3861\"\u003eSony E PZ 16–50mm f\/3.5–5.6 OSS II Lens\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"3864\" data-end=\"4856\"\u003e\n\u003cli data-start=\"3864\" data-end=\"3976\"\u003e\n\u003cp data-start=\"3866\" data-end=\"3976\"\u003e\u003cstrong data-start=\"3866\" data-end=\"3891\"\u003eVersatile Zoom Range:\u003c\/strong\u003e 16–50mm (24–75mm full-frame equivalent) for wide landscapes to intimate 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sharpness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4333\" data-end=\"4452\"\u003e\n\u003cp data-start=\"4335\" data-end=\"4452\"\u003e\u003cstrong data-start=\"4335\" data-end=\"4361\"\u003eFast, Quiet Autofocus:\u003c\/strong\u003e Linear motor provides responsive focus performance ideal for stills and cinematic video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4453\" data-end=\"4596\"\u003e\n\u003cp data-start=\"4455\" data-end=\"4596\"\u003e\u003cstrong data-start=\"4455\" data-end=\"4479\"\u003eClose-Up Capability:\u003c\/strong\u003e Minimum focusing distance of 0.25m (wide) \/ 0.30m (tele) with 0.215x magnification for stunning macro-style shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4597\" data-end=\"4723\"\u003e\n\u003cp data-start=\"4599\" data-end=\"4723\"\u003e\u003cstrong data-start=\"4599\" data-end=\"4627\"\u003eLightweight Portability:\u003c\/strong\u003e Weighs just 107g and collapses to 31.3mm—perfect for travel, vlogging, 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aria-labelledby=\"tab_TiGJGY\" tabindex=\"0\"\u003e\n\u003cdiv class=\"page__content rte text-subtext\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 II Mirrorless Camera (Black)\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003c\/li\u003e\n\u003cli\u003eWind Screen Adaptor\u003c\/li\u003e\n\u003cli\u003eRechargeable Battery NP-FZ100\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003cli\u003eLens Cap\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/w4o_njpjcFs?si=7iEwqTaH8Juf9pfS\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":48827702706454,"sku":"4548736160989-BF | 4548736160989","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-zv-e10-ii-mirrorless-camera-with-16-50mm-lens-1.webp?v=1761660359"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens + Free Camera Tek Bean Bag","description":"\u003cdiv id=\"shopify-section-template--23596803424624__product-content\" class=\"shopify-section shopify-section--product-content\"\u003e\n\u003csection class=\"container\"\u003e\n\u003cdiv id=\"product-14673820483952-content\" class=\"product-content anchor\"\u003e\n\u003cdiv class=\"product-content__tabs anchor\" id=\"product-14673820483952-tabs\"\u003e\n\u003cdiv class=\"product-tabs\"\u003e\n\u003cdiv class=\"drawer__content drawer__content--padded-start\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003ch3 data-start=\"0\" data-end=\"91\"\u003e\u003cstrong\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"91\"\u003eExperience unmatched reach and precision with the Sony FE 400-800mm f\/6.3-8 G OSS Lens, the longest-reaching E-mount G Series super-telephoto lens, purpose-built for wildlife, sports, and nature photography. Designed to deliver exceptional image quality at a competitive price point, this lens features internal zoom for consistent handling, dual linear motors for fast and quiet autofocus, and Optical SteadyShot (OSS) stabilization with three selectable modes for sharp results even at extreme focal lengths. A focus limiter, three customizable focus hold buttons, and a fixed rotating tripod collar provide pro-level control and stability, ensuring sharper, more precise images in demanding scenarios. Blending G Master-level features with the value of the G Series, this ultra-telephoto powerhouse elevates your Sony mirrorless setup for the most ambitious long-range shooting needs.\u003c\/p\u003e\n\u003ch3 data-start=\"163\" data-end=\"225\"\u003e\u003cstrong data-start=\"170\" data-end=\"225\"\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens – Key Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"227\" data-end=\"1942\"\u003e\n\u003cli data-start=\"227\" data-end=\"411\"\u003e\n\u003cp data-start=\"229\" data-end=\"411\"\u003e\u003cstrong data-start=\"229\" data-end=\"270\"\u003e Longest-Reaching Sony E-Mount Zoom\u003c\/strong\u003e – Reaches up to 800mm (extendable to 1120mm or 1600mm with 1.4x\/2x teleconverters); perfect for birding, wildlife, and sports photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"412\" data-end=\"526\"\u003e\n\u003cp data-start=\"414\" data-end=\"526\"\u003e\u003cstrong data-start=\"414\" data-end=\"452\"\u003e Super-Telephoto G Series Design\u003c\/strong\u003e – Offers high-end optical performance at a more accessible price point.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"527\" data-end=\"649\"\u003e\n\u003cp data-start=\"529\" data-end=\"649\"\u003e\u003cstrong data-start=\"529\" data-end=\"569\"\u003e Dual Linear Motors + Internal Zoom\u003c\/strong\u003e – Delivers smooth, fast, and accurate autofocus with consistent lens balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"788\"\u003e\n\u003cp data-start=\"652\" data-end=\"788\"\u003e\u003cstrong data-start=\"652\" data-end=\"697\"\u003e Optical SteadyShot (OSS) Stabilization\u003c\/strong\u003e – Three stabilization modes counteract shake for crisp handheld or tripod-mounted shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"940\"\u003e\n\u003cp data-start=\"791\" data-end=\"940\"\u003e\u003cstrong data-start=\"791\" data-end=\"820\"\u003e Advanced Focus Control\u003c\/strong\u003e – Includes focus limiter and three customizable focus hold buttons placed at 90° intervals for maximum accessibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"941\" data-end=\"1074\"\u003e\n\u003cp data-start=\"943\" data-end=\"1074\"\u003e\u003cstrong data-start=\"943\" data-end=\"976\"\u003e Rounded 11-Blade Diaphragm\u003c\/strong\u003e – Produces stunning bokeh with smooth, natural background blur and excellent subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1075\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1077\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1111\"\u003e Short Rotational Zoom Throw\u003c\/strong\u003e – Allows quick focal length adjustments, ideal for fast-moving subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1350\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1219\"\u003e Filter \u0026amp; Function Ready\u003c\/strong\u003e – Accepts 105mm front screw-in filters and features multiple function switches (AF\/MF, OSS, limiter) for fast field adjustments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1510\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1510\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1390\"\u003e Weather-Sealed \u0026amp; Rugged Build\u003c\/strong\u003e – Dust and moisture-resistant construction with a fluorine-coated front element for durability in harsh environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1511\" data-end=\"1648\"\u003e\n\u003cp data-start=\"1513\" data-end=\"1648\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1548\"\u003e Rotating Fixed Tripod Collar\u003c\/strong\u003e – Ensures shooting stability and smooth transitions between horizontal and vertical orientations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1649\" data-end=\"1806\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1688\"\u003e High-End Optical Configuration\u003c\/strong\u003e – Features 27 elements in 19 groups, including 6 ED elements to minimize chromatic aberration, ghosting, and flare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1807\" data-end=\"1942\"\u003e\n\u003cp data-start=\"1809\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1809\" data-end=\"1849\"\u003e Lens Hood with Lock + Filter Slot\u003c\/strong\u003e – Minimizes stray light while offering front element protection and filter control access.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"63\" data-end=\"999\" data-is-only-node=\"\" data-is-last-node=\"\"\u003eIn the box:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 400-800mm f\/6.3-8 G OSS Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH181 Lens Hood\u003c\/li\u003e\n\u003cli\u003eSony ALC-F105S Front Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony Lens Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/P7om9s8E6Fk?si=Wd6s-soNwJhCxkR4\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--23596803424624__166452749396576996\" class=\"shopify-section shopify-section--apps\"\u003e\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":49777718034710,"sku":"4548736169692","price":54995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/Untitleddesign_59.png?v=1769594007"},{"product_id":"sony-fx3a-full-frame-cinema-camera-new","title":"SONY FX3A FULL FRAME CINEMA CAMERA","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSONY FX3A FULL FRAME CINEMA CAMERA\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FX3A Full-Frame Cinema Camera delivers professional Cinema Line image quality, advanced filmmaking features and exceptional low-light performance in a compact, highly mobile body built for independent filmmakers, videographers, production teams and professional content creators. At its core is a 12.1MP full-frame Exmor R back-illuminated CMOS sensor (10.2MP effective for video) paired with Sony's powerful BIONZ XR image processor, providing impressive sensitivity, cinematic shallow depth of field and a wide dynamic range of 15+ stops for retaining detail across highlights and shadows. The FX3A records UHD 4K video at up to 120fps and Full HD at up to 240fps, with professional 10-bit 4:2:2 internal recording, while 16-bit RAW output via HDMI at up to 4264 × 2408 provides additional flexibility for demanding external recording and post-production workflows. Sony's acclaimed S-Cinetone colour science produces cinematic colour and natural-looking skin tones straight from the camera, while S-Log3, S-Gamut3.Cine and HLG provide extensive options for colour grading, camera matching and HDR production. Fast Hybrid AF with 759 phase-detection points, Real-time Tracking and Real-time Eye AF delivers reliable subject acquisition even when working with shallow depth of field or high frame rates, while 5-axis in-body image stabilisation with Active Mode helps produce smooth handheld footage without always requiring a gimbal. The FX3A improves the monitoring experience with an upgraded 3.0-inch, approximately 2.36-million-dot vari-angle touchscreen LCD, while its compact magnesium-alloy body incorporates multiple threaded accessory mounting points for cage-free rigging. The supplied detachable XLR handle expands both handling and professional audio capabilities with dual XLR\/TRS inputs and support for up to four-channel 24-bit audio, while dual media slots accept either CFexpress Type A or SDXC UHS-I\/UHS-II cards for flexible recording and backup workflows. An integrated active cooling system with an internal fan supports extended recording sessions, and dedicated front and rear tally lights provide clear visual confirmation when recording. Combining full-frame cinematic image quality, high-frame-rate 4K recording, professional colour science, advanced autofocus, internal stabilisation, flexible audio connectivity and a lightweight production-ready design, the Sony FX3A is an outstanding compact cinema camera for documentaries, commercials, weddings, music videos, corporate productions, social content, independent filmmaking and professional video production.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e12.1MP Full-Frame Exmor R CMOS Sensor\u003c\/strong\u003e – The back-illuminated\u003cstrong\u003e \u003c\/strong\u003e35.6 × 23.8mm full-frame sensor provides excellent light-gathering capability, impressive low-light performance and the shallow depth of field associated with full-frame cinematic production, with approximately 10.2MP effective resolution for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpgraded 2.36-Million-Dot LCD Display\u003c\/strong\u003e – The FX3A features an upgraded 3.0-inch vari-angle touchscreen with approximately 2.36 million dots, providing a sharper, more detailed display for checking focus, reviewing footage, adjusting camera settings and navigating menus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUHD 4K Recording up to 120fps\u003c\/strong\u003e – Capture detailed 3840 × 2160 UHD 4K footage at up to 120fps, providing the high frame rates required for dramatic slow-motion sequences while retaining impressive 4K image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull HD Recording up to 240fps\u003c\/strong\u003e – High-frame-rate 1080p recording at up to 240fps provides additional creative possibilities for extreme slow-motion sequences in sports, action, commercial and cinematic productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15+ Stops of Dynamic Range\u003c\/strong\u003e – A wide dynamic range of more than 15 stops helps preserve information in bright highlights and deep shadows, providing greater exposure flexibility on set and more latitude during professional colour grading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Low-Light Performance\u003c\/strong\u003e – A standard movie sensitivity range of ISO 80–102400, expandable up to ISO 409600, makes the FX3A particularly capable when filming interiors, events, documentaries, night scenes and other productions where available light is limited.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal 10-Bit 4:2:2 Recording\u003c\/strong\u003e – Professional 10-bit colour depth and 4:2:2 chroma sampling provide substantially more colour information for smoother gradations and more flexible post-production than conventional 8-bit recording workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional XAVC Recording Formats\u003c\/strong\u003e – Supports professional recording options including\u003cstrong\u003e \u003c\/strong\u003eXAVC HS 4K, XAVC S 4K and XAVC S-I 4K, giving filmmakers a choice of efficient Long GOP compression or editing-friendly All-Intra workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16-Bit RAW HDMI Output\u003c\/strong\u003e – Output 16-bit RAW video at up to 4264 × 2408 through HDMI to a compatible external recorder, providing professional productions with increased flexibility for demanding post-production and colour-grading workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSony S-Cinetone Colour Science\u003c\/strong\u003e – Developed from Sony's professional Cinema Line expertise, S-Cinetone delivers rich cinematic colour, pleasing highlight roll-off and natural-looking skin tones while reducing the amount of grading required to achieve an attractive finished image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log3 \u0026amp; S-Gamut3.Cine Support\u003c\/strong\u003e – Capture footage using\u003cstrong\u003e \u003c\/strong\u003eS-Log3 and S-Gamut3.Cine for maximum grading flexibility and easier colour matching with other compatible Sony Cinema Line cameras in multi-camera productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHLG HDR Recording\u003c\/strong\u003e – The Hybrid Log-Gamma (HLG) picture profile supports HDR workflows and allows compatible footage to be displayed on supported HDR televisions without requiring an extensive conventional grading process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e759-Point Phase-Detection Autofocus\u003c\/strong\u003e – A sophisticated autofocus system featuring 759 phase-detection AF points provides broad frame coverage and fast, accurate focusing for professional video production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Tracking \u0026amp; Eye AF\u003c\/strong\u003e – Sony's intelligent tracking technology helps maintain focus on moving subjects, while Real-time Eye AF provides precise eye and face focusing so camera operators can concentrate more heavily on composition and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Cinematic AF Transitions\u003c\/strong\u003e – Choose between seven AF transition-speed settings and five AF subject-shift sensitivity levels, allowing autofocus behaviour to be tailored for smooth cinematic rack-focus effects or responsive subject tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Axis In-Body Image Stabilisation\u003c\/strong\u003e – Built-in 5-axis sensor-shift stabilisation compensates for camera movement, helping filmmakers achieve smoother handheld footage without depending entirely on external stabilisation equipment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Mode Stabilisation\u003c\/strong\u003e – Active Mode provides additional stabilisation for movie recording, making it particularly useful when filming handheld while walking or working in fast-moving environments where a full gimbal setup may be impractical.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Breathing Compensation\u003c\/strong\u003e – When paired with compatible lenses, breathing compensation helps minimise unwanted changes in the angle of view as focus shifts, producing more polished and consistent cinematic focus transitions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Detachable XLR Handle\u003c\/strong\u003e – The included handle improves handheld operation while adding professional audio connectivity, allowing the FX3A to quickly transition between a minimalist compact camera and a more complete cinema-production configuration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XLR\/TRS Professional Audio Inputs\u003c\/strong\u003e – Connect professional microphones through the XLR handle and record high-quality audio directly into the camera, reducing dependence on separate external audio recorders for many production environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 4-Channel 24-Bit Audio\u003c\/strong\u003e – Supports professional audio configurations including four-channel 24-bit recording, providing additional flexibility for interviews, dialogue, ambient audio and multi-microphone productions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ SDXC Card Slots\u003c\/strong\u003e – Both media slots support high-performance CFexpress Type A cards as well as SDXC UHS-I\/UHS-II cards, giving filmmakers flexible media choices for high-bitrate recording, backup and professional production workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Cooling for Extended Recording\u003c\/strong\u003e – An internal heat-dissipation system incorporating carefully positioned heatsinks, optimised airflow and a quiet cooling fan is designed to support extended recording sessions, including prolonged 4K60p production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Cage-Free Cinema Design\u003c\/strong\u003e – Multiple 1\/4\"-20 accessory mounting points are integrated directly into the camera body and supplied handle, allowing monitors, microphones, wireless systems and other accessories to be mounted without necessarily requiring a separate camera cage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Magnesium-Alloy Construction\u003c\/strong\u003e – The lightweight magnesium-alloy frame and covers combine professional durability with mobility, making the FX3A suitable for handheld productions, gimbals, location work and demanding professional environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront \u0026amp; Rear Recording Tally Lights\u003c\/strong\u003e – Clearly visible recording indicator lights on both the front and rear of the camera allow the operator and on-camera talent to quickly confirm when recording is active.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSide-Opening Vari-Angle Touchscreen\u003c\/strong\u003e – The articulating LCD can be repositioned for low-angle, high-angle, handheld, gimbal and self-operated shooting, while touchscreen functionality provides intuitive access to camera controls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSix Customisable Buttons\u003c\/strong\u003e – Frequently used filmmaking functions can be assigned to dedicated custom buttons, allowing camera operators to configure the FX3A around their individual shooting style and production requirements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Size HDMI Connectivity\u003c\/strong\u003e – HDMI output supports professional external monitoring and recording workflows, including the camera's high-quality 16-bit RAW video output to compatible external recorders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e – Integrated wireless connectivity provides additional options for compatible mobile workflows, remote functionality and communication with supported Sony applications and devices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSony E-Mount Lens Compatibility\u003c\/strong\u003e – The Sony E-mount provides access to an extensive ecosystem of compatible full-frame FE lenses and E-mount optics, covering everything from lightweight primes and zooms to specialised professional cinema lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact \u0026amp; Lightweight Full-Frame Cinema Camera\u003c\/strong\u003e – Measuring approximately \u003cstrong\u003e129.7 × 84.5 × 77.8mm\u003c\/strong\u003e and weighing around \u003cstrong\u003e640g body only\u003c\/strong\u003e, the FX3A provides serious full-frame cinema capabilities in a highly portable form suitable for solo operators and compact production rigs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for Professional Cinema \u0026amp; Content Production\u003c\/strong\u003e – Combining 4K120p recording, 15+ stops of dynamic range, S-Cinetone, S-Log3, 10-bit 4:2:2 internal recording, 16-bit RAW output, professional XLR audio, advanced autofocus and in-body stabilisation, the Sony FX3A is ideally equipped for independent films, documentaries, weddings, commercials, music videos, interviews, corporate productions and professional digital content creation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eSony FX3A Full-Frame Cinema Camera\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eSony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eBody Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eM1 Accessory Shoe Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eHandle Shoe Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eAccessory Cold Shoe Kit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50446530019606,"sku":"4548736166141","price":79995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/ec7442c88787a075df3656d6f2fbe998.sonyFX3cinemaCamera.webp?v=1756736429"},{"product_id":"sony-zv-e10-mirrorless-camera-e-pz-16-50mm-ii","title":"SONY ZV-E10 MIRRORLESS CAMERA + E-PZ 16-50MM II","description":"\u003ch3\u003e\u003cstrong\u003eSONY ZV-E10 MIRRORLESS CAMERA + E-PZ 16-50MM II\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony ZV-E10 mirrorless camera, paired with the ultra-compact E PZ 16–50 mm f\/3.5–5.6 OSS II power-zoom lens, offers an ideal solution for modern content creators seeking high-quality video, portability, and reliable autofocus performance. Featuring a 24.2 MP APS-C Exmor™ CMOS sensor, the ZV-E10 delivers sharp stills and beautifully detailed 4K video. Its real-time autofocus delivers smooth and precise focus transitions, while the flip-out vari-angle touchscreen makes framing easy—especially for vlogging and social media. Together with the 16–50 mm II lens, which retracts to just 31.3 mm when powered off and weighs only 107 g, this kit is perfectly suited for on-the-go creators. The lens also provides optical image stabilization via SteadyShot OSS, quiet and smooth power zoom, and a linear motor for fast, silent AF—even while zooming. With its combination of compactness, advanced imaging, and usability, this camera-lens package is a powerful choice for YouTubers, influencers, hybrid shooters, and vloggers who demand performance without bulk.\u003c\/p\u003e\n\u003ch3 data-end=\"1362\" data-start=\"1328\"\u003e\u003cstrong data-end=\"1362\" data-start=\"1332\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"3552\" data-start=\"1364\"\u003e\n\u003cli data-end=\"1506\" data-start=\"1364\"\u003e\n\u003cp data-end=\"1506\" data-start=\"1366\"\u003e\u003cstrong data-end=\"1402\" data-start=\"1366\"\u003e24.2 MP APS-C Exmor™ CMOS sensor\u003c\/strong\u003e — High-resolution imaging with excellent low-light performance. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1629\" data-start=\"1507\"\u003e\n\u003cp data-end=\"1629\" data-start=\"1509\"\u003e\u003cstrong data-end=\"1541\" data-start=\"1509\"\u003e4K video capture (3840×2160)\u003c\/strong\u003e — Ideal for cinematic-quality content creation. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1720\" data-start=\"1630\"\u003e\n\u003cp data-end=\"1720\" data-start=\"1632\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1632\"\u003eReal-time autofocus\u003c\/strong\u003e — Smooth tracking and eye-detection for both video and stills.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1831\" data-start=\"1721\"\u003e\n\u003cp data-end=\"1831\" data-start=\"1723\"\u003e\u003cstrong data-end=\"1763\" data-start=\"1723\"\u003eFlippable vari-angle LCD touchscreen\u003c\/strong\u003e — Perfect for vloggers, self-recording, and low\/high-angle shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1832\"\u003e\n\u003cp data-end=\"1915\" data-start=\"1834\"\u003e\u003cstrong data-end=\"1866\" data-start=\"1834\"\u003eCompact and lightweight body\u003c\/strong\u003e — Enhanced portability for on-the-go shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2067\" data-start=\"1916\"\u003e\n\u003cp data-end=\"2067\" data-start=\"1918\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1918\"\u003eE PZ 16–50 mm f\/3.5–5.6 OSS II power-zoom lens\u003c\/strong\u003e — Covers a 24-75 mm full-frame equivalent range with ease. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2210\" data-start=\"2068\"\u003e\n\u003cp data-end=\"2210\" data-start=\"2070\"\u003e\u003cstrong data-end=\"2097\" data-start=\"2070\"\u003eRetractable lens design\u003c\/strong\u003e — Collapses to just 31.3 mm when powered off, making it highly portable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2342\" data-start=\"2211\"\u003e\n\u003cp data-end=\"2342\" data-start=\"2213\"\u003e\u003cstrong data-end=\"2250\" data-start=\"2213\"\u003eBuilt-in Optical SteadyShot (OSS)\u003c\/strong\u003e — Reduces camera shake for smoother handheld video. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2493\" data-start=\"2343\"\u003e\n\u003cp data-end=\"2493\" data-start=\"2345\"\u003e\u003cstrong data-end=\"2364\" data-start=\"2345\"\u003eLinear motor AF\u003c\/strong\u003e — Fast, quiet, and precise autofocus, even while zooming or filming at high frame rates. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2621\" data-start=\"2494\"\u003e\n\u003cp data-end=\"2621\" data-start=\"2496\"\u003e\u003cstrong data-end=\"2528\" data-start=\"2496\"\u003eFocus breathing compensation\u003c\/strong\u003e — Minimizes angle-of-view shifts during focus pulls. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2755\" data-start=\"2622\"\u003e\n\u003cp data-end=\"2755\" data-start=\"2624\"\u003e\u003cstrong data-end=\"2661\" data-start=\"2624\"\u003ePower zoom control via zoom lever\u003c\/strong\u003e — For consistent, smooth zooming in video production. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2888\" data-start=\"2756\"\u003e\n\u003cp data-end=\"2888\" data-start=\"2758\"\u003e\u003cstrong data-end=\"2787\" data-start=\"2758\"\u003eCircular 7-blade aperture\u003c\/strong\u003e — Enables natural bokeh and pleasing out-of-focus rendering. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3026\" data-start=\"2889\"\u003e\n\u003cp data-end=\"3026\" data-start=\"2891\"\u003e\u003cstrong data-end=\"2918\" data-start=\"2891\"\u003eClose focusing distance\u003c\/strong\u003e — 0.25 m at wide end \/ 0.30 m at tele for versatile close-up shots. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3151\" data-start=\"3027\"\u003e\n\u003cp data-end=\"3151\" data-start=\"3029\"\u003e\u003cstrong data-end=\"3054\" data-start=\"3029\"\u003eLight and agile build\u003c\/strong\u003e — At only 107 g, the lens won’t weigh down your setup. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3288\" data-start=\"3152\"\u003e\n\u003cp data-end=\"3288\" data-start=\"3154\"\u003e\u003cstrong data-end=\"3179\" data-start=\"3154\"\u003e40.5 mm filter thread\u003c\/strong\u003e — Convenient for adding filters like ND or UV without heavy glass. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3431\" data-start=\"3289\"\u003e\n\u003cp data-end=\"3431\" data-start=\"3291\"\u003e\u003cstrong data-end=\"3323\" data-start=\"3291\"\u003eDesigned for hybrid creators\u003c\/strong\u003e — The combo supports both strong photo and video workflows with its flexible lens and advanced autofocus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3552\" data-start=\"3432\"\u003e\n\u003cp data-end=\"3552\" data-start=\"3434\"\u003e\u003cstrong data-end=\"3475\" data-start=\"3434\"\u003eIdeal for social content and vlogging\u003c\/strong\u003e — Vari-angle screen, power zoom, and stabilization make it creator-friendly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 Mirrorless Camera (Black)\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003c\/li\u003e\n\u003cli\u003eSony Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)\u003c\/li\u003e\n\u003cli\u003eSony AC Adaptor Micro-USB Cable\u003c\/li\u003e\n\u003cli\u003eShoulder Strap Wind Screen\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50754427355414,"sku":"4548736166967","price":15995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/SonyZV-E10MirrorlessCamerawith16-50mmLens_Black.webp?v=1772447230"},{"product_id":"sony-alpha-a7-v-mirrorless-camera-body","title":"Sony Alpha A7 V Mirrorless Camera Body","description":"\u003ch3 class=\"product-meta__title heading h3\"\u003e\u003cstrong\u003eSony Alpha A7 V Mirrorless Camera Body\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1465\"\u003eThe Sony Alpha A7 V Mirrorless Camera is a powerhouse hybrid designed for photographers and filmmakers demanding cutting-edge speed, precision, and intelligent automation. Featuring a 33MP partially-stacked Exmor RS CMOS sensor, an advanced BIONZ XR2 image processor, and a dedicated AI processing unit, the A7 V delivers lightning-fast readout, exceptional low-light performance, and next-level autofocus accuracy. Its 759-point phase-detection AF with real-time tracking and AI-driven subject recognition ensures crystal-clear focus on humans, animals, birds, insects, and vehicles—even in challenging lighting. For creators, the A7 V offers UHD 4K 60p 10-bit recording from the full sensor width, cinematic S-Log3 and S-Cinetone profiles, and high-frame-rate capture up to 4K 120p and FHD 240p for silky slow motion. A robust 7.5-stop 5-axis IBIS system, upgraded Dynamic Active Stabilisation, and professional usability tools such as pre-capture, speed boost, a 3.2\" 4-axis multi-angle touchscreen LCD, and a 3.68m-dot 120fps EVF make this camera ideal for sports, wildlife, events, documentaries, and high-end content creation. With dual card slots supporting CFexpress Type A \u0026amp; SD, dual USB-C ports, magnesium-alloy durability, and long-lasting NP-FZ100 battery life, the A7 V is engineered for creators who refuse compromise.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1524\"\u003eKey Features of the Sony Alpha A7 V:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"215\" data-end=\"4745\"\u003e\n\u003cli data-start=\"215\" data-end=\"619\"\u003e\n\u003cp data-start=\"217\" data-end=\"619\"\u003e\u003cstrong data-start=\"217\" data-end=\"304\"\u003e33MP Partially-Stacked Exmor RS CMOS Sensor for High-Speed, High-Resolution Imaging - \u003c\/strong\u003eCapture stunningly sharp stills with exceptional detail, rich color depth, and reduced rolling shutter thanks to Sony’s next-generation partially-stacked sensor design. The improved architecture enables faster readout, enhanced dynamic range, and superior performance in both bright and low-light environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"621\" data-end=\"1014\"\u003e\n\u003cp data-start=\"623\" data-end=\"1014\"\u003e\u003cstrong data-start=\"623\" data-end=\"713\"\u003eBIONZ XR2 Processor with Dedicated AI Unit for Intelligent Autofocus \u0026amp; Faster Workflow - \u003c\/strong\u003ePowered by Sony’s newest dual-engine processor, the A7 V delivers dramatically improved image processing and real-time decision-making. The integrated AI unit enhances subject recognition, color accuracy, noise handling, and autofocus precision, ensuring seamless performance for hybrid shooters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1383\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1383\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1090\"\u003eAdvanced 759-Point Phase-Detection Autofocus with Real-Time Tracking - \u003c\/strong\u003eEnjoy professional-level autofocus accuracy with 759 PDAF points covering 94% of the frame. The system locks onto subjects with incredible speed—even at -4 EV—while real-time tracking ensures consistent focus during fast action, unpredictable movement, or shallow depth-of-field shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1385\" data-end=\"1743\"\u003e\n\u003cp data-start=\"1387\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1387\" data-end=\"1464\"\u003eAI-Based Subject Detection for Humans, Animals, Birds, Insects \u0026amp; Vehicles - \u003c\/strong\u003eThe improved AI algorithm analyzes shape, pose, and movement to deliver pinpoint eye tracking and subject recognition. Whether photographing wildlife, pets, athletes, or vehicles, the A7 V provides an intelligent focus response that is up to 50% faster than previous models.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1745\" data-end=\"2093\"\u003e\n\u003cp data-start=\"1747\" data-end=\"2093\"\u003e\u003cstrong data-start=\"1747\" data-end=\"1817\"\u003eCinema-Quality 4K 60p 10-Bit Full-Frame Video with 7K Oversampling - \u003c\/strong\u003eAchieve stunning cinematic footage with full-pixel readout and high-bit-depth 10-bit internal recording. The 7K-to-4K oversampling produces ultra-sharp detail, while S-Log3, S-Cinetone, and HLG profiles give filmmakers extensive flexibility for grading and HDR workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2382\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2382\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2157\"\u003eHigh-Speed 4K 120p \u0026amp; Full HD 240p for Smooth Slow Motion - \u003c\/strong\u003eIn Super 35 crop mode, capture ultra-high frame-rate video perfect for dynamic sports, wildlife, or commercial work. Enjoy smooth, detailed slow-motion playback ideal for professional production or creative storytelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2384\" data-end=\"2746\"\u003e\n\u003cp data-start=\"2386\" data-end=\"2746\"\u003e\u003cstrong data-start=\"2386\" data-end=\"2455\"\u003e7.5-Stop 5-Axis In-Body Image Stabilisation + Dynamic Active Mode - \u003c\/strong\u003eThe A7 V’s powerful IBIS compensates for up to 7.5 stops of camera shake, delivering stable handheld images and videos even in challenging environments. When filming, Dynamic Active Stabilisation adds electronic correction that dramatically improves steadiness while walking or running.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2748\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2750\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2750\" data-end=\"2824\"\u003eProfessional-Level Shooting Speeds with 30fps Burst \u0026amp; Pre-Capture Mode - \u003c\/strong\u003eFreeze the fastest moments with up to 30fps continuous shooting. Pre-Capture intelligently buffers frames before you press the shutter, ensuring you never miss unpredictable action in sports, wildlife, or event photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3054\" data-end=\"3333\"\u003e\n\u003cp data-start=\"3056\" data-end=\"3333\"\u003e\u003cstrong data-start=\"3056\" data-end=\"3119\"\u003eHigh-Resolution 3.68m-Dot OLED EVF with 120fps Refresh Rate - \u003c\/strong\u003eExperience a bright, true-to-life view with high resolution and ultra-low lag. The fast refresh rate is essential for tracking moving subjects, providing fluid and accurate composition during action sequences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3335\" data-end=\"3606\"\u003e\n\u003cp data-start=\"3337\" data-end=\"3606\"\u003e\u003cstrong data-start=\"3337\" data-end=\"3390\"\u003eVersatile 3.2\" 4-Axis Multi-Angle Touchscreen LCD - \u003c\/strong\u003eThe innovative hybrid design combines the flexibility of a fully articulating screen with the stability of a tilting display, allowing effortless framing for vlogging, low-angle, overhead, and vertical shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3608\" data-end=\"3956\"\u003e\n\u003cp data-start=\"3610\" data-end=\"3956\"\u003e\u003cstrong data-start=\"3610\" data-end=\"3684\"\u003eDual Card Slots: CFexpress Type A \u0026amp; SD UHS-II for High-Speed Workflows - \u003c\/strong\u003eHandle demanding photo bursts and high-bitrate video files with dual memory card support. Slot 1 accommodates CFexpress Type A or SD cards for maximum performance, while Slot 2 provides an additional SD UHS-II slot for overflow, backup, or separate file organization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3958\" data-end=\"4244\"\u003e\n\u003cp data-start=\"3960\" data-end=\"4244\"\u003e\u003cstrong data-start=\"3960\" data-end=\"4021\"\u003eDual USB-C Ports for Modern Connectivity \u0026amp; Power Delivery - \u003c\/strong\u003eTwo USB-C interfaces (USB 3.2 Gen 2 + power input) enable fast tethering, quick file transfer, direct camera powering, and compatibility with external accessories—perfect for studio environments and on-site production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4246\" data-end=\"4499\"\u003e\n\u003cp data-start=\"4248\" data-end=\"4499\"\u003e\u003cstrong data-start=\"4248\" data-end=\"4312\"\u003eRugged Magnesium-Alloy Body with Improved Weather Resistance - \u003c\/strong\u003eBuilt to withstand tough conditions, the A7 V features a reinforced chassis, better sealing, and high reliability for professional use in heat, cold, humidity, or dusty environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4501\" data-end=\"4745\"\u003e\n\u003cp data-start=\"4503\" data-end=\"4745\"\u003e\u003cstrong data-start=\"4503\" data-end=\"4567\"\u003eLong Battery Life with NP-FZ100 \u0026amp; Efficient Power Management - \u003c\/strong\u003eDelivering up to 750 shots via the LCD (630 via EVF), the A7 V ensures you stay shooting longer during events, travel, and long-form productions without constant recharging.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha A7 V Mirrorless Camera Body\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eSony AC Adapter\u003c\/li\u003e\n\u003cli\u003eSony Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eSony Accessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eSony Eyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":50794285891862,"sku":"4548736173736","price":59995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-alpha-a7-v-mirrorless-camera-body-front_0218463e-6ddb-4c4f-aee9-62c917d83bab.webp?v=1774967667"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens-e-mount-new","title":"Sony FE 24-105mm f\/4 G OSS Lens (E Mount)","description":"\u003ch3 data-start=\"0\" data-end=\"1437\"\u003e\u003cstrong\u003eSony FE 24-105mm f\/4 G OSS Lens (E Mount)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"1437\"\u003eThe Sony FE 24-105mm f\/4 G OSS Lens (E-Mount) is a premium all-in-one full-frame zoom lens designed for photographers and videographers who demand exceptional versatility, sharpness, and reliability in a compact form. Covering a highly practical focal range from wide-angle 24mm to telephoto 105mm, this lens is perfect for landscapes, portraits, travel, and everyday shooting. Its constant f\/4 aperture ensures consistent exposure and depth of field throughout the zoom range, while advanced optical construction featuring four aspherical elements and three extra-low dispersion (ED) elements delivers outstanding corner-to-corner resolution with minimal distortion and chromatic aberration. Sony’s Nano AR coating reduces flare and ghosting for superior contrast, and the fluorine-coated front element resists dust, moisture, and smudges for easy maintenance. Equipped with a Direct Drive Super Sonic Wave Motor (DDSSM), the lens provides fast, precise, and near-silent autofocus performance ideal for both stills and video, complemented by built-in Optical SteadyShot image stabilization for sharper handheld shots. With a lightweight yet rugged dust- and moisture-resistant design, customizable focus hold button, and internal focusing system, the Sony FE 24-105mm f\/4 G OSS stands out as a reliable, high-performance lens for professionals and enthusiasts seeking one lens that can do it all.\u003c\/p\u003e\n\u003ch3 data-start=\"1439\" data-end=\"1460\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1460\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1461\" data-end=\"2997\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1kbxb9b\" data-start=\"1461\" data-end=\"1575\"\u003e\n\u003cp data-start=\"1463\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1463\" data-end=\"1497\"\u003eVersatile 24-105mm Zoom Range:\u003c\/strong\u003e Ideal all-in-one lens for landscapes, portraits, travel, and video shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yyevp6\" data-start=\"1576\" data-end=\"1684\"\u003e\n\u003cp data-start=\"1578\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1604\"\u003eConstant f\/4 Aperture:\u003c\/strong\u003e Maintains consistent exposure and depth of field across the entire zoom range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a1w60t\" data-start=\"1685\" data-end=\"1836\"\u003e\n\u003cp data-start=\"1687\" data-end=\"1836\"\u003e\u003cstrong data-start=\"1687\" data-end=\"1717\"\u003eExceptional G Lens Optics:\u003c\/strong\u003e 4 aspherical and 3 ED elements ensure sharp, high-resolution images with reduced distortion and chromatic aberration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"vs55iu\" data-start=\"1837\" data-end=\"1948\"\u003e\n\u003cp data-start=\"1839\" data-end=\"1948\"\u003e\u003cstrong data-start=\"1839\" data-end=\"1859\"\u003eNano AR Coating:\u003c\/strong\u003e Minimizes flare and ghosting for enhanced contrast and clarity in challenging lighting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8bnldf\" data-start=\"1949\" data-end=\"2058\"\u003e\n\u003cp data-start=\"1951\" data-end=\"2058\"\u003e\u003cstrong data-start=\"1951\" data-end=\"1988\"\u003eOptical SteadyShot Stabilization:\u003c\/strong\u003e Reduces camera shake for sharper handheld photos and smoother video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6cou4s\" data-start=\"2059\" data-end=\"2178\"\u003e\n\u003cp data-start=\"2061\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2061\" data-end=\"2095\"\u003eFast \u0026amp; Silent DDSSM Autofocus:\u003c\/strong\u003e Direct Drive Super Sonic Wave Motor delivers precise, quiet focusing performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5314ej\" data-start=\"2179\" data-end=\"2269\"\u003e\n\u003cp data-start=\"2181\" data-end=\"2269\"\u003e\u003cstrong data-start=\"2181\" data-end=\"2207\"\u003eInternal Focus Design:\u003c\/strong\u003e Maintains lens length and improves handling during focusing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ve3ih3\" data-start=\"2270\" data-end=\"2371\"\u003e\n\u003cp data-start=\"2272\" data-end=\"2371\"\u003e\u003cstrong data-start=\"2272\" data-end=\"2302\"\u003eBeautiful Bokeh Rendering:\u003c\/strong\u003e Rounded 9-blade diaphragm produces smooth, natural background blur\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rjgei5\" data-start=\"2372\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2374\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2374\" data-end=\"2404\"\u003eClose Focusing Capability:\u003c\/strong\u003e Minimum focus distance of 0.38m with 0.31x magnification for detailed close-ups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8btj32\" data-start=\"2487\" data-end=\"2597\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2597\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2520\"\u003eProfessional Build Quality:\u003c\/strong\u003e Dust- and moisture-resistant construction for reliable outdoor performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qb9sjk\" data-start=\"2598\" data-end=\"2697\"\u003e\n\u003cp data-start=\"2600\" data-end=\"2697\"\u003e\u003cstrong data-start=\"2600\" data-end=\"2634\"\u003eFluorine-Coated Front Element:\u003c\/strong\u003e Repels water, oil, and dirt for easy cleaning and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hvh4q4\" data-start=\"2698\" data-end=\"2805\"\u003e\n\u003cp data-start=\"2700\" data-end=\"2805\"\u003e\u003cstrong data-start=\"2700\" data-end=\"2750\"\u003eCustomizable Focus Hold Button \u0026amp; AF\/MF Switch:\u003c\/strong\u003e Enhanced control for professional shooting workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xqg99q\" data-start=\"2806\" data-end=\"2918\"\u003e\n\u003cp data-start=\"2808\" data-end=\"2918\"\u003e\u003cstrong data-start=\"2808\" data-end=\"2841\"\u003eCompact \u0026amp; Lightweight Design:\u003c\/strong\u003e Weighs only 663g for excellent portability without sacrificing performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xkbe94\" data-start=\"2919\" data-end=\"2997\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"2921\" data-end=\"2997\" data-is-last-node=\"\"\u003e\u003cstrong data-start=\"2921\" data-end=\"2944\"\u003e77mm Filter Thread:\u003c\/strong\u003e Compatible with a wide range of professional filters\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51287327080726,"sku":"4548736074132","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/products\/sony-fe-24-105mm-f4-g-oss-lens-e-mount-cameratek_688.jpg?v=1596651618"},{"product_id":"sony-fe-100-400-f-5-6-8-oss-lens","title":"Sony FE 100-400 f\/5.6-8 OSS Lens","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSony FE 100-400 f\/5.6-8 OSS Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 100-400mm f\/5.6-8 OSS Lens is a lightweight yet powerful super-telephoto zoom lens designed for Sony full-frame E-mount mirrorless cameras, delivering exceptional reach, fast autofocus, and outstanding image quality for wildlife, bird, sports, aviation, and outdoor photography. Covering an impressive 100-400mm focal length (equivalent to 150-600mm on APS-C cameras), this versatile zoom brings distant subjects closer with remarkable clarity while remaining highly portable at just 654g. Its advanced optical design incorporates two Extra-low Dispersion (ED) glass elements and two aspherical elements to minimise chromatic aberrations, colour fringing, and distortion, producing sharp, high-contrast images throughout the zoom range. Dual Linear Motors provide lightning-fast, accurate, and whisper-quiet autofocus with reliable subject tracking, making it ideal for fast-moving wildlife and sporting action. Built-in Optical SteadyShot (OSS) image stabilisation reduces camera shake when shooting handheld, allowing for sharper telephoto images even in challenging conditions. A 9-blade circular aperture creates beautifully smooth, natural bokeh that helps isolate subjects against busy backgrounds, while the impressive 0.41x maximum magnification and 0.86m minimum focusing distance at 400mm make it equally capable for close-up nature and detail photography. Designed for demanding outdoor use, the lens features a dust and moisture-resistant construction, intuitive external controls including a focus hold button, focus range limiter, OSS switch, and zoom lock switch, ensuring quick operation in changing shooting environments. Compatible with optional Sony teleconverters, the lens can extend its reach up to 800mm, or an incredible 1200mm equivalent on APS-C cameras, making the Sony FE 100-400mm f\/5.6-8 OSS an outstanding choice for photographers who need exceptional telephoto performance in a compact, travel-friendly design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful 100-400mm Super-Telephoto Zoom\u003c\/strong\u003e – Covers an extensive 100-400mm focal length on full-frame Sony E-mount cameras, providing outstanding reach for wildlife, birding, sports, aviation, motorsport, and distant landscape photography. On APS-C cameras, it delivers an equivalent focal length of 150-600mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact \u0026amp; Lightweight Design\u003c\/strong\u003e – Weighing just 654g and measuring only 164.5mm in length, this super-telephoto lens offers exceptional portability without compromising performance, making it ideal for long shooting sessions, hiking, travel, and handheld photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Performance\u003c\/strong\u003e – Features 15 elements in 10 groups, including 2 ED (Extra-low Dispersion) glass elements and 2 aspherical elements that minimise chromatic aberration, distortion, and colour fringing while delivering outstanding sharpness, contrast, and image clarity across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Linear Motor Autofocus\u003c\/strong\u003e – High-speed Dual Linear Motors provide incredibly fast, precise, and virtually silent autofocus with excellent subject tracking performance, making it perfect for capturing fast-moving wildlife, birds in flight, and sporting action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-In Optical SteadyShot (OSS)\u003c\/strong\u003e – Integrated optical image stabilisation significantly reduces camera shake when shooting handheld at long focal lengths, helping produce sharper stills and smoother video footage in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Natural Bokeh\u003c\/strong\u003e – A 9-blade rounded circular aperture produces smooth, creamy background blur that enhances subject separation and creates professional-looking portraits, wildlife images, and close-up photographs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent Close-Up Performance\u003c\/strong\u003e – Offers an impressive 0.41x maximum magnification and a minimum focusing distance of just 0.86m at 400mm, making it ideal for photographing flowers, insects, small wildlife, and detailed subjects without changing lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust \u0026amp; Moisture-Resistant Construction\u003c\/strong\u003e – Engineered with weather-resistant sealing around critical joints and controls to help protect against dust, moisture, light rain, and harsh outdoor environments, ensuring reliable performance in the field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional External Lens Controls\u003c\/strong\u003e – Includes an assignable Focus Hold button, Focus Mode \u0026amp; Range Limiter switch (AF Full \/ AF ∞–3m \/ MF), Optical SteadyShot switch, and Zoom Lock switch for quick adjustments and enhanced handling during demanding shoots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter Compatible\u003c\/strong\u003e – Compatible with optional Sony teleconverters, extending the lens to an impressive\u003cstrong\u003e \u003c\/strong\u003e800mm focal length on full-frame cameras or an extraordinary 1200mm equivalent on APS-C bodies for extreme wildlife and bird photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Multi-Coated Optics\u003c\/strong\u003e – Advanced multi-coating technology helps minimise flare and ghosting while maintaining excellent colour accuracy, contrast, and image quality when shooting in strong backlighting or challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated Lens Hood Included\u003c\/strong\u003e – Supplied with the ALC-SH188 bayonet lens hood, specifically designed to reduce flare, prevent unwanted stray light, and provide additional protection for the front element during outdoor shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimised for Sony Full-Frame E-Mount Cameras\u003c\/strong\u003e – Designed specifically for Sony full-frame mirrorless cameras while remaining fully compatible with APS-C Sony E-mount bodies, delivering professional image quality and reliable autofocus performance across the Sony Alpha system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 100-400 f\/5.6-8 OSS Lens\u003c\/li\u003e\n\u003cli\u003eFront cap (ALC-67S)\u003c\/li\u003e\n\u003cli\u003eRear cap (ALC-RIEM)\u003c\/li\u003e\n\u003cli\u003eRound shape, bayonet type hood (ALC-SH188)\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":51648537886998,"sku":"LENSOE100400","price":17995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2548\/8201\/files\/sony-fe-100-400-f-5-6-8-oss-lens-10_9b0deceb-99fe-46ce-b170-621e386e31f3.webp?v=1785925692"}],"url":"https:\/\/cameratek.co.za\/collections\/sony-septemebr-mailer.oembed","provider":"Camera Tek","version":"1.0","type":"link"}