SONY ALPHA A7 IV + FE 28-70MM F3.5-5.6 OSS

Sony Alpha A7 IV Camera with 28-70mm Lens – Ultimate Hybrid Photography and Videography Tool

The Sony Alpha A7 IV is a powerful mirrorless camera perfect for both photography and videography enthusiasts. Featuring a 33MP Exmor R BSI CMOS sensor and the BIONZ XR Image Processor, it provides incredible image quality, fast continuous shooting up to 10 fps, and stunning 4K60p video recording in 10-bit with S-Log3 and S-Cinetone for cinematic color grading. Ideal for both still and video creators, the A7 IV excels with Real-Time Eye Autofocus and Real-Time Tracking, and supports bird-eye detection for precise subject focus. Its 5-axis in-body image stabilization reduces blur, even in low light. Included with the A7 IV is the Sony FE 28-70mm f/3.5-5.6 OSS lens, which ensures sharp, clear images with its optical SteadyShot and extra-low dispersion glass for superior contrast and color. The camera's 360° panning and vari-angle LCD touchscreen make it perfect for vlogging and live streaming, while its robust build ensures it stands up to demanding shooting environments. The A7 IV also supports dual CFexpress Type-A and SD card slots and USB 3.2 Gen 2 for fast data transfers.

Key features

Sensor & Processor

• 33MP Exmor R BSI CMOS Full-Frame Sensor for high clarity, low noise, and vivid color with approx. 15-stop dynamic range

• Back-illuminated sensor design enhances light gathering for better performance in low light

• BIONZ XR Image Processor offers fast performance for 10 fps continuous shooting and advanced AF

• Supports RAW, JPEG, and 10-bit HEIF image formats

• Up to 828 consecutive uncompressed RAW+JPEG frames with CFexpress Type A card

Video Recording

• UHD 4K 30p 10-bit Video Recording using full sensor width and 7K oversampling

• 4.6K oversampled Super 35 crop for UHD 4K 60p video

• XAVC HS (H.265) & XAVC S-I (All-I) codecs for flexibility and high-quality workflows

• S-Cinetone & S-Log3 profiles for cinematic color and wide dynamic range (15+ stops)

• HLG (Hybrid Log Gamma) support for HDR content

Autofocus & AI Tracking

• 759-point Fast Hybrid AF system with 94% frame coverage

• Real-Time Eye AF for humans, animals, and birds (photo & video)

• Real-Time Tracking using color, pattern, and distance recognition

• Movie AF Transition and Sensitivity Controls for cinematic focus pulls

• Focus Map and AF Assist for precision manual adjustments during recording

• Breathing Compensation to minimize focus breathing effects

Body Design & Usability

• 3.69M-dot Quad-VGA OLED EVF with 60/120fps refresh rate for sharp eye-level viewing

• 3.0" 1.03M-dot Vari-Angle Touchscreen LCD for intuitive control and vlogging

• Dual Card Slots: 1x CFexpress Type A/SD and 1x SD UHS-II

• Upgraded menu system with touch navigation

• Compatible with Sony NP-FZ100 battery, up to 580 shots per charge

Connectivity & Streaming

• Full-size HDMI-A port, USB 3.2 Gen 2 Type-C, and micro-USB

• USB-C tethering and charging, plus 1000BASE-T Ethernet adapter support

• UVC/UAC support for plug-and-play live streaming

• Built-in 5GHz/2.4GHz Wi-Fi and Bluetooth for remote control and sharing

• Image Edge App compatibility for seamless mobile workflows

Stabilization

• 5.5-Stop 5-Axis In-Body Image Stabilization (IBIS) for steady handheld shooting

• Active IS Mode for even smoother video stabilization

Included Sony FE 28-70mm f/3.5-5.6 OSS Lens

• 35mm Full-Frame mid-range zoom lens compatible with Sony E-mount

• Three Aspherical & One ED glass element for sharp, distortion-free images

• Optical SteadyShot (OSS) image stabilization reduces blur from camera shake

• 7-blade circular aperture for smooth, creamy bokeh

• Compact and lightweight design ideal for travel and everyday use

The Sony Alpha A7 IV is the perfect choice for creators who need professional-quality photos and video in a single camera system, offering cutting-edge features for an outstanding hybrid shooting experience.

In the box:

• Sony Alpha A7 IV Mirrorless Camera Body
• Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• AC Adapter and Power Cord
• Sony ALC-B1EM Body Cap for E-Mount Cameras
• Shoulder Strap
• Accessory Shoe Cap
• Eyepiece Cup
• USB Type-C to Type-A Cable
• Sony FE 28-70mm f/3.5-5.6 OSS Lens
• Sony ALC-SH132 Lens Hood
• Sony ALC-F55S 55mm Front Lens Cap
• Sony ALC-R1EM Rear Lens Cap