SONY ALPHA A7 IV+FE 28-70MM F3.5-5.6 OSS KIT

SONY ALPHA A7 IV + FE 28-70MM F3.5-5.6 OSS LENS KIT

The Sony Alpha A7 IV + FE 28-70mm F3.5-5.6 OSS Lens Kit is a powerful and versatile full-frame mirrorless camera and lens combination designed for professional photographers, enthusiast photographers, videographers and hybrid content creators who demand exceptional image quality, advanced autofocus performance and professional video capabilities in one comprehensive system. At the heart of the Sony A7 IV is a 33MP full-frame Exmor R back-illuminated CMOS sensor, paired with Sony's advanced BIONZ XR image processor, delivering outstanding detail, natural colour reproduction, impressive low-light performance and up to approximately 15 stops of dynamic range for capturing everything from landscapes, wildlife and sports to weddings, portraits, commercial photography and cinematic video productions. With continuous shooting speeds of up to 10 frames per second, a sophisticated 759-point Fast Hybrid Autofocus system and advanced Real-time Tracking and Eye Autofocus for humans, animals and birds, the Sony A7 IV delivers reliable subject detection and tracking when photographing fast-moving or unpredictable subjects. For filmmakers and content creators, the camera offers professional UHD 4K video recording at up to 60p in 10-bit 4:2:2, with 4K 30p recording oversampled from 7K using the full-frame sensor width and 4K 60p recording available in Super 35 mode. Advanced picture profiles including S-Cinetone, S-Log3 and HLG provide excellent flexibility for achieving cinematic colour, natural skin tones and professional post-production results, while additional video features such as Focus Breathing Compensation, Focus Map and adjustable autofocus transition speeds give filmmakers greater creative control. The camera's built-in 5-axis SteadyShot INSIDE image stabilisation system provides up to 5.5 stops of shake compensation, helping produce sharper handheld photographs and smoother video footage. A high-resolution 3.68-million-dot OLED electronic viewfinder, fully articulating 3.0-inch touchscreen LCD, dual memory card slots, full-size HDMI connection, microphone and headphone ports, USB-C connectivity and advanced wireless features further enhance its professional versatility. Included in this kit is the Sony FE 28-70mm F3.5-5.6 OSS Lens, a compact and lightweight full-frame standard zoom lens offering a practical focal length range for everyday photography, portraits, landscapes, travel, events and video production. Featuring Optical SteadyShot image stabilisation, a linear autofocus motor, one extra-low dispersion element and three aspherical elements, the lens delivers versatile optical performance with smooth, quiet autofocus and reduced optical aberrations. Its variable F3.5-5.6 aperture helps maintain a portable design, while its seven-blade circular diaphragm produces natural-looking background blur. Together, the Sony Alpha A7 IV camera body and FE 28-70mm OSS zoom lens provide an exceptional full-frame photography and filmmaking solution, offering the flexibility to capture professional-quality still images and high-resolution video straight out of the box while providing access to Sony's extensive range of E-mount lenses and accessories.

Key Features:

• Complete Sony A7 IV Full-Frame Camera & Lens Kit – Includes the Sony Alpha A7 IV full-frame mirrorless camera body and Sony FE 28-70mm F3.5-5.6 OSS zoom lens, providing a versatile photography and videography setup suitable for enthusiasts, professionals and hybrid content creators.

• 33MP Full-Frame Exmor R BSI CMOS Sensor – Features a 33-megapixel back-illuminated full-frame sensor designed to deliver exceptional image detail, accurate colour reproduction, impressive low-light performance and outstanding flexibility for professional photography and video production.

• Advanced BIONZ XR Image Processor – Sony's powerful BIONZ XR processing engine delivers fast image processing, responsive camera operation, advanced autofocus calculations and efficient handling of high-resolution photographs and demanding video recording formats.

• Up to 15 Stops of Dynamic Range – Provides excellent highlight and shadow detail retention, allowing photographers and filmmakers to capture scenes with challenging lighting conditions and maintain greater flexibility when editing RAW images or grading video footage.

• ISO 100-51200 Native Sensitivity Range – Offers a wide standard ISO range for photographing and filming in different lighting environments, with expanded sensitivity settings available for more demanding low-light applications.

• High-Speed Continuous Shooting up to 10fps – Captures fast-moving subjects at up to 10 frames per second with continuous autofocus and auto-exposure tracking, making the A7 IV suitable for wildlife, bird photography, sports, action and professional event photography. Maximum burst speed depends on the selected file format and shooting settings.

• 759-Point Fast Hybrid Autofocus System – Combines phase-detection and contrast-detection autofocus technologies to provide fast, accurate focusing across a wide area of the frame, helping photographers maintain sharp focus on subjects in demanding shooting situations.

• Real-Time Eye Autofocus for Humans, Animals & Birds – Advanced subject recognition technology automatically detects and tracks the eyes of people, animals and birds during compatible still photography and video modes, improving focusing accuracy when photographing portraits, wildlife and moving subjects.

• Intelligent Real-Time Subject Tracking – Uses advanced subject recognition and tracking algorithms to maintain focus on moving subjects, allowing photographers to concentrate on framing and composition while the camera continuously adjusts focus.

• Professional UHD 4K 60p Video Recording – Records detailed 4K video at up to 60 frames per second using a Super 35 crop, providing filmmakers with smooth motion capture and the flexibility to create slow-motion footage when editing on a lower-frame-rate timeline.

• Oversampled 4K 30p Recording from 7K – Captures UHD 4K video at up to 30p using approximately 7K oversampling from the full-frame sensor width, producing detailed footage with excellent clarity and reduced aliasing.

• 10-Bit 4:2:2 Internal Video Recording – Supports high-quality 10-bit 4:2:2 recording, providing greater colour information and increased flexibility for professional colour correction, grading and post-production workflows.

• Sony S-Cinetone Colour Profile – Includes Sony's S-Cinetone picture profile, developed to produce cinematic-looking footage with natural skin tones, smooth tonal transitions and attractive colour reproduction with minimal grading required.

• S-Log3 for Professional Colour Grading – Supports S-Log3 recording for filmmakers who require greater control over contrast, highlights, shadows and colour during post-production.

• HLG HDR Video Recording – Hybrid Log-Gamma support enables HDR video workflows, helping creators produce footage with extended brightness and tonal information for compatible HDR displays.

• Advanced Focus Breathing Compensation – Compatible lenses can benefit from focus breathing compensation, helping reduce unwanted changes in framing when shifting focus between subjects during video recording.

• Focus Map & AF Assist Features – Professional video tools such as Focus Map and AF Assist help filmmakers visualise depth of field and manage focusing more precisely during demanding recording situations.

• Customisable Autofocus Transition Speeds – Allows videographers to adjust autofocus transition speed and subject shift sensitivity, providing greater creative control over smooth and natural-looking focus transitions.

• 5-Axis SteadyShot INSIDE Image Stabilisation – Built-in sensor-shift image stabilisation compensates for up to 5.5 stops of camera shake, helping photographers capture sharper handheld images and improving stability when recording video.

• Active Mode Video Stabilisation – Provides additional electronic stabilisation for handheld video recording, helping reduce visible camera movement when walking or filming without a tripod. Active Mode introduces a crop to the recorded image.

• 3.68-Million-Dot OLED Electronic Viewfinder – Features a high-resolution OLED Tru-Finder electronic viewfinder that provides a clear, detailed view of the scene for accurate framing, focusing and exposure evaluation.

• 3.0-Inch Vari-Angle Touchscreen LCD – Fully articulating touchscreen display allows comfortable shooting from high, low and front-facing positions, making it particularly useful for vlogging, self-recording, product photography and creative video production.

• Dual Memory Card Slots – Features two memory card slots for flexible professional recording workflows. Slot 1 supports CFexpress Type A and SD UHS-I/UHS-II cards, while Slot 2 supports SD UHS-I/UHS-II cards.

• Full-Size HDMI Output – Includes a full-size HDMI Type-A connection for linking the camera to compatible external monitors, recorders and professional video equipment.

• Professional Microphone & Headphone Connections – Dedicated 3.5mm microphone input and headphone output provide additional control over audio recording and monitoring during interviews, filmmaking and professional video production.

• Sony Multi Interface Shoe – Supports compatible Sony accessories, including selected digital audio microphones and professional audio adapters, providing greater flexibility when building a complete video production setup.

• USB-C Connectivity & Streaming Support – USB-C connectivity supports file transfer, compatible computer connections and USB streaming functionality, making the A7 IV useful for livestreaming, online meetings and content production.

• Wireless Connectivity & Remote Camera Control – Built-in Wi-Fi and Bluetooth connectivity support compatible wireless image transfer, remote camera operation and integration with Sony's supported mobile applications.

• Professional Hybrid Photography & Videography Camera – Combines high-resolution still photography with advanced video capabilities, making the A7 IV particularly appealing to wedding photographers, commercial creators, content production teams and photographers who regularly work across both media.

• Included Sony FE 28-70mm F3.5-5.6 OSS Lens – The supplied full-frame standard zoom lens provides a versatile focal length range for everyday photography, portraits, travel, landscapes, family photography and video production.

• Versatile 28-70mm Standard Zoom Range – Covers wide-angle to short-telephoto perspectives, allowing photographers to capture a variety of subjects without frequently changing lenses.

• 28mm Wide-Angle Photography – The wide end of the included lens is suitable for landscapes, travel photography, architecture, environmental portraits and everyday scenes requiring a wider field of view.

• 70mm Short-Telephoto Perspective – The longer focal length is useful for portraits, lifestyle photography, events and isolating subjects within a scene.

• F3.5-5.6 Variable Maximum Aperture – Provides a practical balance between optical performance, portability and lens size, making the FE 28-70mm OSS an excellent everyday zoom lens.

• Optical SteadyShot Lens Stabilisation – The included lens features Sony's Optical SteadyShot technology to help minimise camera shake, working alongside the A7 IV's compatible in-body stabilisation system for improved handheld performance.

• Fast & Quiet Linear Autofocus Motor – Uses a linear autofocus motor and internal focusing design to provide smooth, accurate and quiet autofocus performance for both photography and video recording.

• One Extra-Low Dispersion Glass Element – Incorporates an ED glass element to help reduce chromatic aberrations and colour fringing, improving image clarity and colour accuracy throughout the zoom range.

• Three Aspherical Lens Elements – The optical construction includes three aspherical elements to help minimise distortion and other optical aberrations, contributing to improved image quality across the zoom range.

• Seven-Blade Circular Diaphragm – Produces smooth, natural-looking out-of-focus areas, allowing photographers to create attractive background separation when photographing portraits and close subjects.

• Compact & Lightweight Lens Design – The FE 28-70mm OSS is designed to provide versatile full-frame zoom coverage without unnecessary weight, making it a practical option for travel, everyday photography and extended handheld shooting.

• Dust & Moisture-Resistant Lens Design – The lens incorporates dust- and moisture-resistant design features to help improve reliability when working in challenging outdoor conditions, although it is not waterproof.

• Excellent for Portrait & Wedding Photography – The A7 IV's 33MP sensor, sophisticated Eye AF system and versatile 28-70mm zoom range make this kit a capable option for capturing portraits, weddings, lifestyle photographs and important events.

• Ideal for Wildlife & Sports Photography – High-speed continuous shooting, advanced subject tracking and reliable autofocus make the camera body suitable for wildlife and sports photography, particularly when paired with an appropriate Sony telephoto lens for greater reach.

• Perfect for Travel & Landscape Photography – Combines high-resolution full-frame image quality with a lightweight standard zoom lens, making it an excellent setup for photographing travel destinations, landscapes, architecture and outdoor adventures.

• Powerful Content Creation & Vlogging Setup – The fully articulating touchscreen, advanced autofocus, 4K video recording, in-body stabilisation and included standard zoom lens provide a versatile solution for vloggers, YouTubers and social media content creators.

• Access to the Sony E-Mount Lens Ecosystem – Compatible with Sony FE full-frame lenses and other supported E-mount optics, allowing photographers and filmmakers to expand their setup with specialised wide-angle, portrait, macro, telephoto and professional G Master lenses.

• Outstanding Full-Frame Camera Kit for Hybrid Creators – Combining the 33MP Sony Alpha A7 IV, BIONZ XR processor, 759-point Fast Hybrid AF, up to 10fps continuous shooting, professional 4K 60p 10-bit video, 5-axis in-body stabilisation and versatile FE 28-70mm F3.5-5.6 OSS lens, this kit delivers a comprehensive photography and filmmaking solution for enthusiasts and professionals looking to elevate their creative capabilities.

In the box:

• Sony Alpha a7 IV Mirrorless Camera
• Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• AC Adaptor and Power Cord
• Sony ALC-B1EM Body Cap for E-Mount Cameras
• Shoulder Strap
• Accessory Shoe Cap
• Eyepiece Cup
• USB Type-C to Type-A Cable
• Sony FE 28-70mm f/3.5-5.6 OSS Lens
• ALC-SH132 Lens Hood
• ALC-F55S 55mm Front Lens Cap
• ALC-R1EM Rear Lens Cap
• Limited 2-Year Warranty