sony
Sony Alpha a7 III Mirrorless Digital Camera + 50mm f/1.8 Lens
Not all items are stocked at both branches simultaneously. Please inquire before visiting your nearest branch.
Experience unparalleled versatility and performance with the Sony Alpha a7 III, a full-frame mirrorless camera perfect for photography and video enthusiasts. Featuring a 24MP Exmor R BSI CMOS sensor, 693-point hybrid autofocus, and 10fps continuous shooting, it delivers sharp, detailed images and seamless action capture. Shoot stunning 4K videos with HLG and S-Log3 gammas, and navigate effortlessly using the tilting touchscreen LCD and 2.36m-dot OLED EVF. Built for durability with a weather-sealed body, the a7 III thrives in challenging conditions. Paired with the Sony FE 50mm f/1.8 lens, enjoy exceptional image quality with beautiful bokeh, thanks to the large f/1.8 aperture. Ideal for full-frame and APS-C E-mount bodies, this combination is a dream setup for creative content creation.
Key Features of Sony Alpha a7 III:
- Powerful Imaging Capability: Compact full-frame mirrorless camera with a 24.2MP Exmor R™ CMOS sensor and BIONZ X™ image processor.
- Back-Illuminated Sensor: Enhanced light collection efficiency and faster data transfer with reduced noise for fine detail.
- Wide ISO Range: Standard ISO 100-51200, expandable to ISO 50-204800 for noise-free, high-resolution images in diverse lighting.
- Dynamic Range: Approx. 15-stop dynamic range at low sensitivity for smooth gradation from shadows to highlights.
- Advanced Autofocus: 693 phase-detection and 425 contrast-detection AF points covering 93% of the image area.
- Fast Continuous Shooting: Up to 10 fps with AF/AE tracking, including silent shooting.
- 4D Focus System: Improved tracking for moving subjects with Eye AF and Fast Hybrid AF for sharp portraits and action shots.
- 5-Axis Stabilization: Compensates for five types of camera shake, ensuring steady shots with any lens.
- 4K HDR Video Recording: 2.4x oversampling, full-pixel readout, and support for HLG and S-Log3 profiles for dynamic, high-resolution video.
- Enhanced Video AF: Smooth tracking with adjustable focus response for cinematic results.
- Weather-Sealed Body: Durable and reliable for shooting in challenging environments.
- 14-Bit RAW Output: For richer color gradations and professional-grade editing flexibility.
Key Features of Sony FE 50mm f/1.8 Lens:
- Bright Maximum Aperture: f/1.8 aperture for low-light shooting and beautiful background bokeh.
- Aspherical Element: Minimizes spherical aberrations for sharp, clear image quality.
- Compact and Lightweight: Weighs only 186g, ideal for mobility and active shooting.
- Circular Aperture Design: Seven-blade diaphragm for smooth, rounded bokeh effects.
- Durable Build: Metal mount ensures longevity and a premium feel.
- Optimized for Video: DC autofocus motor provides quick, precise, and quiet focus, ideal for video recording.
- Double-Gauss Design: Reduces field curvature for edge-to-edge sharpness.
- Versatile Focal Length: Suitable for full-frame cameras, equivalent to 75mm on APS-C bodies.